Oct 2021 – Feb 2026 · 4 yrs 4 mos

Mar 2020 – Jul 2022 · 2 yrs 4 mos · San Diego, California, United States

Mar 2020 – Mar 2021 · 1 yr · San Diego, California, United States

Apr 2011 – Present · 15 yrs 2 mos · San Diego, California, United States

• Creative
• Build bold, high-impact brand identities and complete design systems for consistency and scale
• Design and produce original brands, websites, apps (mobile + desktop), and prototypes
• Develop strategic creative concepts and campaign messaging that elevate client visibility
• Maintain ongoing digital asset libraries to support long-term brand cohesion
• Leadership
• Lead all client relationships personally — from vision and strategy through execution
• Manage and deliver multi-channel creative and marketing campaigns that drive new business for clients
• Facilitate brainstorming and creative direction across internal teams and partner agencies
• Continually refine and elevate PUNCHY’s design processes, standards, and creative frameworks
• Collaborate seamlessly with external agencies, developers, vendors, and production partners
• Guide marketing initiatives aligned with client growth goals and brand positioning
• Consulting
• Provide hands-on consulting to startups, agencies, and established brands on design, branding, user experience, and campaign strategy
• Partner with external creative teams to shape visual direction, marketing assets, and advertising deliverables
• Mentoring
• Mentor and support junior designers, providing guidance that develops skills, confidence, and creative thinking
• Foster collaboration between junior contractors and senior designers to ensure smooth workflows and strong project outcomes

Oct 2008 – May 2011 · 2 yrs 7 mos · Kirkland, WA

• Lead Designer responsible for design and interfaces of largest company accounts including: Microsoft Dynamics CRM
• Developed expansive UX/UI solutions for enterprise clients including Microsoft and AT&T
• Responsible for maintaining individual enterprise brands consistent user experience
• Worked in-tandem with developers to ensure design standards are met
• Designed and produced many interactive experiences with cutting-edge technology including multi-touch digital experiences
• Worked with multiple accounts concurrently under tight deadlines
• Developed creative and unique concepts that solved specific marketing challenges and presented these concepts to company clients for approval and buy-in
• Ensured each account's visuals remained on-brand at all times
• Executed initial concepts and saw-through to development and testing

Jan 2008 – Dec 2008 · 11 mos · Kirkland, WA

• Led small multidisciplinary team to execute successful product solutions.
• Developed concepts that solved specific marketing challenges.
• Ensured on-brand design and accurate content that aligns with strategy.
• Monitored overall quality of small creative team's output and provided direction/leadership to entry levels.
• Fostered positive relationships between creative and other agency functional areas such as account management and dev.
• Executed initial concepts through to final completion.
• Defines the project strategy and translates the strategy to the development of creative concepts.
• Managed client relationships, budget, schedules and project deliverables.

Jan 2007 – Jan 2008 · 1 yr · Redmond, WA

• Designed creative for digital campaigns and website graphics
• Produced thousands of visuals for localized games under tight deadlines
• Organized and manage digital assets for multiple games
• Maintained visual standards established in brand guidelines across all marketing collateral
• Worked closely with design team to develop winning solutions to drive business goals

Sep 2005 – Nov 2007 · 2 yrs 2 mos · Seattle, WA

• Received award from Society of Marketing Professional Services (SMPS)
• Drove various integrated communication and marketing activities.
• Interfaced with counterparts and fostered lasting business relationships.
• Initiated and produced a wide range of marketing communications including advertisements in Puget Sound Business Journal, extraordinary client appreciation packages, signage, presentations, web pages, etc.
• Developed and maintained sales proposals and collateral, newsletters, brochures, and many other materials related to marketing.
• Executed a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
• Implemented monthly updates to company website.
• Worked with customers in developing case studies, references, and testimonials.

Jan 2003 – Jan 2005 · 2 yrs · Seattle, WA

• Created under 100 composites of architectural 3d renderings and photographs in support of the Environmental Impact Study of the Seattle Monorail Project. The composites appeared on the cover of the Seattle Times, and in many other publications.
• Created large format posters for architects to use for town hall presentations and other large audiences.
• Interfaced with a variety of industry counterparts such as Urban Planners, Landscape Architects, Engineers, etc., fostering partnerships.
• Initiated, designed and produced of a wide range of marketing communications from brochures, large format graphics, postcards, proposals, etc