Jan 2023 – Feb 2024 · 1 yr 1 mo · Valencia, Valencian Community, Spain · On-site

• Lanzadera is a startup accelerator and incubator based in Spain. The accelerator is part of Marina de Empresas, an entrepreneurial hub located in Valencia.
• SalesHookup is part of the January 23' Start Programme.

May 2021 – Sep 2025 · 4 yrs 4 mos · Valencian Community, Spain

• SalesHookup is the no. 1 virtual space for sales professionals to network, learn, and grow together through expert masterclasses, virtual roundtables, and peer-to-peer sessions.
• Join our community of 5000+ salespeople for free: www.saleshookup.com

Oct 2018 – Oct 2019 · 1 yr · Costa Rica

• Non-profit experiential learning and outdoor education organization.
• Developed and lead a team to deliver strategies for online marketing and advertising including Google AdWords, third-party referral sites, Facebook ads, and more.
• Boosted website conversions by tracking Google Analytics data, analysing actionable metrics, and leading SEO efforts.
• Acted as the organisation's voice across social media and the blog.
• Updated the website using WordPress and served as the primary copywriter for communications materials.
• Develop targeted marketing and outreach newsletters and E-blasts to new and existing audiences to maximise program participation.
• HR administrative tasks such as conducting interviews, appraisals, customer feedback surveys, and recording customer experiences.

May 2018 – Oct 2018 · 5 mos · Madrid Area, Spain

• JOT Internet Media is a unique ad efficiency & high-quality traffic generation company, part of Cube Ventures, one of the leading digital groups in Europe.
• Managed and optimised accounts for different clients, with campaigns to reduce costs whilst maximising profit.
• Worked with search engines, display networks, and social media.
• Helped key partners reach new audiences by increasing website traffic, whilst also finding value in their data and monetising it.
• Daily reports were done for disapproved ads, keywords, ad performance.

Mar 2018 – Nov 2020 · 2 yrs 8 mos · Valencia, Spain

• Cordli is a small online English academy that offers convenience and quality, whilst building confidence. We expose students to real-life conversations in dynamic classes.

Jun 2017 – May 2018 · 11 mos · Madrid Area, Spain

• Leading online platform which brought together tutors and students for private classes in person and online.
• Made data-driven commercial decisions based on KPIs which were analysed in growth reports and cohorts in Excel.
• Tracked the tutor funnel in Google Analytics, analysed the conversion rate, and used A/B testing to increase it.
• Conducted competitive analysis that lead to solid business strategies.
• Engaged with customers through blogging, social media, and email marketing, and answered their queries by phone, email, and webchat.
• Tested and provided continuous feedback about the product. Researched, analysed, and negotiated different advertising contracts.
• Coached and managed interns; gave them weekly tasks and appraisals.

Mar 2017 – Sep 2017 · 6 mos · Madrid Area, Spain

• Worked in the education management industry. Coached CEO- level executives using tailored business language. I adapted the classes to meet the needs of the client.
• Proactively monitored and improved the quality of the service I provided by having feedback meetings with the students.

Jan 2015 – Feb 2016 · 1 yr 1 mo · Sydney, Australia

• - Co-ordinated the construction of the festival (staging, fencing, flooring, lighting, signage) and played a key role in the organisation of the different concerts whilst gaining experience leading teams.

Aug 2009 – Nov 2015 · 6 yrs 3 mos · Manchester, United Kingdom

• Guided customers to products and helped meet their requirements, served on the checkouts and interacted with a range of different customers with different needs.
• Helped to fill shelves, undertook daily stock checks, took deliveries, and moved stock around the warehouse.