Oct 2024 – Jul 2025 · 9 mos

• As the Global Head of Accounts & Strategy at LevelUp Leads, I lead the charge in driving success for our clients by overseeing all client relationships and spearheading our SDR team. My role focuses on developing and executing strategic outbound sales initiatives that consistently generate pipeline and set high-quality appointments. I collaborate closely with clients to align outreach strategies with their unique goals.
• Key responsibilities include:
• Leading, coaching, and optimizing the SDR team to improve outreach quality and efficiency.
• Designing and implementing data-driven outbound strategies tailored to diverse industries.
• Building long-term partnerships with clients through consistent communication, performance reviews, and strategy sessions.
• Collaborating with internal teams to innovate processes and improve client outcomes.
• This role allows me to leverage my expertise in outbound sales, SDR leadership, and client success while helping B2B companies grow their revenue through thoughtful, results-driven outreach.

Jul 2022 – Aug 2023 · 1 yr 1 mo · Palo Alto, California, United States

• At Immersa, I led pivotal sales initiatives and played a key role in optimizing sales strategies and processes. My responsibilities and achievements included:
• Sales Strategy and Execution: Directed sales efforts focusing on leveraging product usage data to benefit various departments, especially Go-To-Market (GTM) teams. This strategy enhanced cross-departmental collaboration and understanding, driving more informed and effective sales approaches.
• Innovative Email System Implementation: Designed and implemented a multi-inbox rotation system for outbound sales emails across 10 domains. This system significantly increased email volume and markedly improved open rates, reply rates, and the number of meetings booked from email campaigns.
• SDR Training and Mentorship: Took on the responsibility of training and mentoring two Sales Development Representatives (SDRs) in advanced prospecting techniques. Emphasized multichannel outreach, with a focus on personalization skills and developing compelling use cases, enhancing their effectiveness and performance.
• Deal Management and Collaboration: Worked closely with Immersa's founder to identify, close, and manage specific key deals, overseeing the entire sales funnel. This collaboration ensured a strategic approach to sales and contributed to the company's overall growth and success.
• This role at Immersa allowed me to leverage my expertise in sales strategy and mentorship to drive significant improvements in sales operations and team performance.

Jan 2020 – Jan 2021 · 1 yr · Seattle, Washington, United States

• At Ekata, I played a pivotal role in transforming the outbound sales strategy, delivering significant results and establishing foundational sales processes. My key contributions included:
• Outbound Sales Playbook Creation: Innovated Ekata's first outbound sales playbook, a cornerstone achievement that generated an impressive $6M pipeline across 10 strategic accounts, marking a new era in sales strategy and execution.
• High-Value Opportunity Sourcing: Demonstrated exceptional skill in sourcing multifaceted opportunities through targeted cold outbound efforts. Successfully engaged major organizations including JP Morgan Chase, Capital One, Western Union, IBM, and Google, expanding Ekata's business horizons and revenue potential.
• Strategic Account Expansion: Effectively expanded our strategic influence to encompass approximately 600 additional enterprise accounts, significantly broadening our market reach and impact.
• Messaging Framework and Prospecting Playbook: Established a robust messaging framework and a comprehensive prospecting playbook. These resources became key tools for future sales efforts, laying the groundwork for sustained success and consistency in sales approaches.
• Onboarding Strategy Development: Revolutionized the onboarding process for new Business Development Representatives (BDRs). Developed a new strategy that cut ramp time by 86%, markedly enhancing the efficiency and effectiveness of the onboarding process.
• In this role, I leveraged my expertise in outbound sales to drive substantial business growth, develop strategic sales tools, and enhance team capabilities, positioning Ekata for continued success in the sales domain.

Jan 2018 – Jan 2020 · 2 yrs · Redmond, WA

• At Fullcast, I was instrumental in shaping and executing a comprehensive outbound sales strategy that significantly propelled the company's growth. My achievements and responsibilities included:
• Outbound Sales Strategy Development: Pioneered the initial outbound sales strategy, which was a major success, leading to an impressive 260% increase in revenue. This strategy was pivotal in scaling Fullcast's market presence and financial performance.
• High-Impact Prospecting Campaigns: Orchestrated and executed targeted prospecting campaigns that generated over $4M in pipeline. These campaigns focused on high-growth enterprise SaaS companies, contributing substantially to Fullcast's business expansion.
• Social Media Campaign Management: Successfully managed and revitalized social media campaigns, achieving a 302% increase in follower engagement. This enhanced online presence played a crucial role in brand visibility and audience growth.
• Webinar and Workshop Execution: Designed and conducted engaging webinars and workshops, consistently driving 10-30 leads each month. This initiative complemented our outbound prospecting efforts and established Fullcast as a thought leader in the industry.
• Through these initiatives, I significantly contributed to Fullcast's market positioning and revenue growth, showcasing my ability to drive successful sales strategies and engage effectively with the target audience.

Jan 2017 – Jan 2018 · 1 yr · Seattle, Washington, United States

Jan 2016 – Jan 2017 · 1 yr · Boston, Massachusetts, United States

Jan 2013 – Jan 2016 · 3 yrs · Everett, Massachusetts, United States