Dec 2024 – Dec 2025 · 1 yr · Remote

• Built and owned growth marketing strategy across both enterprise and MSP segments from the ground up. Defined our ICP and buyer personas, then built the paid, organic, and integrated campaign programs around them. Worked closely with sales to move target accounts through the full funnel, which contributed to the highest pipeline and closed won revenue driven by marketing in a single fiscal year.

Jul 2023 – Dec 2024 · 1 yr 5 mos · Remote

Jul 2023 – Jul 2024 · 1 yr · Remote

• Own the full lifecycle of various campaigns across inbound and outbound channels, including field marketing from ideation, creation, execution, and reporting.
• Lead all aspects of webinars and events, from strategic planning, campaign development, sales collaboration, post-event activities, to opportunity creation.
• Collaborate closely with the sales team to align, communicate, and streamline campaign efforts
• Evaluate the effectiveness of marketing campaigns to identify top-performing vendors, channels, and themes and leverage this data to shape future strategic decisions

Jan 2021 – Jul 2023 · 2 yrs 6 mos

• Owned the planning, execution, and optimization of integrated marketing campaigns targeting security leaders and practitioners across diverse channels, including email, paid advertising, organic social, webinars, blogs, and virtual events.
• Orchestrated comprehensive lead generation initiatives, encompassing lead acquisition, nurturing, and conversion, leveraging marketing automation tools and CRM segmentation data.
• Collaborated closely with the RevOps team to leverage data-driven insights for optimizing campaign effectiveness, monitoring vital metrics, and assessing the impact of demand-generation efforts.
• Ensured alignment of tactics and content with the buyer's journey, including events, webinars, online advertising, content syndication, outbound emails, and targeted account advertising

Dec 2020 – Jun 2022 · 1 yr 6 mos

• Managed the marketing strategy for multiple portfolio companies, working closely with early-stage teams to define messaging, positioning, and product market fit. Built and executed demand generation programs across paid, digital, and content channels to drive pipeline and growth.

Jun 2020 – Nov 2021 · 1 yr 5 mos

• As a freelance contractor, served as testRigor's first marketing resource, brought on to build the foundation from scratch. Defined web strategy, messaging, and positioning, then launched the company's first lead generation and demand generation programs. Owned content, social, and campaign execution end to end while building the reporting infrastructure to track and improve performance over time.

Jan 2018 – Dec 2020 · 2 yrs 11 mos

• Managed full-service marketing programs across a diverse client portfolio spanning multiple industries. Owned paid media, content, email, social, and web strategy, consistently delivering results including a 25% lower cost-per-conversion than industry benchmarks and an average 40% increase in conversion rates across client websites.

Aug 2016 – Nov 2018 · 2 yrs 3 mos · San Antonio, Texas Area

• Developed and implemented social media marketing strategies for multiple brands across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube and Reddit.
• Managed a team of social media contractors to create and publish engaging content that drives user engagement and brand awareness.
• Collaborated with the content team to develop and execute integrated marketing campaigns that align with business goals and objectives.
• Monitored social media analytics and provide regular reports to senior management to evaluate campaign performance and make data-driven decisions.
• Engaged with customers on social media channels, responding to inquiries, and resolving customer issues in a timely and professional manner.
• Stayed up-to-date with the latest social media trends, tools, and best practices and incorporate them into the company's social media strategy.