Apr 2024 – Feb 2025 · 10 mos · California, United States · Remote

• SaaS Sales Enterprise and Mid-Market Professional with a high drive to succeed, persistence and a positive attitude. Skilled at high volume strategic outreach, effectively communicating with prospects
• Why I joined XOi: With close family and friends working in the Skilled Trades, I understood the challenges - especially the stress of training newer technicians, documenting the work done, and maintaining the valuable information passed down through the organization. I was thrilled to be part of XOi, and part of the solution for technicians and their employers.
• Special Project: Strategic Partner Program**
• Facing challenges with a strategic partner, I was hand-picked by senior leadership to drive outreach and conversions for this vital partner.
• In the 12 months prior to my involvement, the program averaged fewer than 2 sign-ups (purchases) per month. After I stepped in as a BDR focused on campaign follow-up, we were able to see a 225% increase in sign-ups (purchases)
• That’s a 6X acceleration in monthly sign-up rate driven by my focused outreach, improved lead engagement, and tighter alignment with Marketing.

Jul 2020 – May 2023 · 2 yrs 10 mos · San Diego, CA · Remote

• BDR from July 2020 to January 2022. Promoted to Account Executive in January 2022 following acquisition by Idera Inc. Extensive outbound prospecting experience in both roles.
• Met and exceeded quotas, including 130% achievement in 2021.
• Researched, conducted discovery, qualified, recommended solutions, and communicated the value-based benefits of Perspectium technical solutions as a trusted advisor to prospects and current clients.
• Drove end-to-end full sales cycle from prospecting to close in the Western and North-Central US territories for Perspectium, a ServiceNow Premier Technology Partner.
• Sourced, engaged, and closed net new logos in Enterprise Healthcare, Banking, Insurance, and Technology companies, enabling added value to their ServiceNow platform via SaaS-delivered ServiceNow data replication and ServiceNow IT Process ebonding.
• Perspectium provides scalable, Saas-delivered technology solutions for ServiceNow data replication combining ServiceNow ITSM, ITOM, HR records with other data sources, often leveraging Tableau and Power BI to produce valuable insights.
• Solved IT process challenges for Enterprise clients and MSPs by e-bonding ServiceNow with strategic platforms such as Jira, Zendesk, others - enabling consistent ServiceNow Incident, Problem and Change management communication with vendors and partners, and mitigating manual and costly swivel-chair processes.

Oct 2018 – Jul 2020 · 1 yr 9 mos · Greater San Diego Area

• Managed Business Development and Marketing Operations activities for this renowned Retained Executive Search firm whose clients include B2B Technology and Fortune 500 companies seeking to strengthen their executive teams and Board of Directors. Aligned BD with Marketing initiatives. Researched and engaged net new enterprise target accounts, engaged with VP and C-level decision makers.

Jan 2015 – Jul 2020 · 5 yrs 6 mos · Greater San Diego Area · Hybrid

• Developed Sales and MarTech strategies for small to medium businesses, digital agencies, and start-up technology companies. Streamlined Marketing and Sales alignment. Conducted Salesforce training for sales teams.

Feb 2012 – Feb 2015 · 3 yrs · Greater San Diego Area

• Drove Business Development and Sales/Marketing operations with a focus on outbound sales process, demand generation strategies and inbound marketing programs. Worked cross-functionally to align the Inbound Marketing, PR, SEO and Demand Generation strategies with Sales goals. Managed direct reports and consultants.

Aug 2010 – Feb 2012 · 1 yr 6 mos · Greater San Diego Area · On-site

• Developed and implemented territory sales plans for B2B and B2C Union-Tribune Media products and sponsored events.
• Generated over $1.5M in event sponsorships, print media, and digital media sales yearly
• 70% renewal rate
• Grew total billings by 25% in renewed accounts
• Collaborated with marketing, data, and analytics teams to measure and inform campaign goals for new digital product launches.

Jun 2009 – Aug 2010 · 1 yr 2 mos · Greater San Diego Area

Mar 2006 – Jun 2009 · 3 yrs 3 mos · Greater San Diego Area · On-site

• Directed and executed Sales & Marketing adtivies for the start-up SaaS video sharing platform, VMIX, establishing and managing sales plans and partner engagement initiatives.
• Leadership role, providing market feedback to Product Development, strategically navigating the company transition from B2C online video sharing portal to one of the top-rated B2B SaaS online video white label platforms of the era.

Jan 2005 – Mar 2006 · 1 yr 2 mos · Greater San Diego Area

Sep 1999 – Dec 2004 · 5 yrs 3 mos · Greater San Diego Area

• Led new revenue-generating product launches for new city guide, SignOnSanDiego.com.
• Created online advertising special sections for B2C audience in the San Diego market, and B2B marketing and sales programs.
• Managed team responsible for sales support, email marketing, tradeshow management and maintenance of online special sections.