Oct 2020 – Present · 5 yrs 8 mos · Valencian Community, Spain

• b2bsalescourses.com is a learning platform helping b2b Sales professionals around the world to be adapt and be successful in modern times. When companies are dealing with high level of uncertainty their buying behaviour is changing fast. On b2bsalescourses.com you will find programs sharing new powerful sales methodologies and tools that enable sales professionals to sell remotely and discover relevance helping to make a difference for their clients.

Apr 2020 – Present · 6 yrs 2 mos

• A novel approach to help sales organizations scale by developing bests practices. Sales-Playbook-As-A-Service. All sales organizations looking to develop and implement a sales playbook can now rely on a partner to define and refine sales strategy, process and customer engagement.

May 2018 – Present · 8 yrs 1 mo · Valencian Community, Spain

• After training thousands of B2B Sales people worldwide, Yuri van der Sluis packed the essence of value and trust selling in 30 cartoons. This book will show you in an entertaining and practical way how you can be successful in sales, by being the exact opposite of the Wolf of Wallstreet. In short a Top Sales Dog instead of a Sales Wolf. Put the customer front and center in their buying process and sell by building trust and providing value. This way you won't just aim for the transaction, but the relationship and your customer as a whole. You won't have to lie, cheat and manipulate your way into business. How important is it for your business that customers keep coming back, because doing business with you is a good thing! This book will help you to:
• sell the right way by building on your integrity and content
• inject value in the sales process
• get customer trust
• get customer commitment
• separate yourself from all the Sales Wolves out there.
• You will be guided throughout a typical B2B sales process whereby the major differences will be shown between the wolf and the dog. Cartoons will show you the stark contrast between the two ways how to sell.

Jan 2018 – Present · 8 yrs 5 mos · Madrid, Community of Madrid, Spain · Hybrid

• As an Associate Partner at Hemsley Fraser, I design, implement, and manage global academies, specializing in B2B leadership and sales. My focus is on delivering impactful learning experiences that drive business growth, enhance leadership capabilities, and improve sales performance across diverse markets.
• Leveraging Hemsley Fraser’s innovative learning ecosystem, I collaborate with organizations to create tailored learning journeys, blending live, digital, and social learning to maximize engagement and results.

Feb 2016 – Present · 10 yrs 4 mos · Amsterdam, the Netherlands

• Book is about the fact that the real sales person, is someone you can trust. You don't have to manipulate, lie, and push sales people into buying. It is all about securing delivering value with your customer and get paid for it as an award. These two opposites are characterized in the wolf vs. the dog. This book has many illustrations visualizing what the dog or the wolf would do in every step of the sales process, so you can compare your choices as a sales professional with these two extremes.

Jan 2016 – Jun 2016 · 5 mos · Tel Aviv

• Helping companies accelerate their sales by providing sales intelligence and information. Unomy's platform helps sales and marketing teams to identify their prospects fast and easy. Finding, selecting and learning about new prospects used to be tedious, difficult and time consuming. With Unomy's innovative solutions that's all in the past.
• Responsible implementing sales strategy, hiring sales talent & implementing sales processes.

Jan 2015 – Sep 2015 · 8 mos · Greater Houston

• Bioethanol, a clean-burning fuel produced from renewable resources that is also a good octane booster, is one of Alcogroup's strongest areas of expertise. Alcotra N.A., a U.S. corporation based in Houston, TX, is a major player in the trading and distribution of fuel and industrial ethanol in the USA either as agent or as principal for its parent company Alcotra SA. With tank storage facilities in Houston on the US Gulf, Alcotra N.A. is active in import, export, and domestic distribution of all grades of ethanol with capabilities to blend and denature.

Apr 2013 – Dec 2013 · 8 mos · Amsterdam

• For 6 months I have helped People's Playground, an innovative SmartTV (new generation TV) developer, to improve their commercial structure, strategy and operations. I also facilitated in adding key clients to facilitate their growth.

Jan 2009 – Jan 2010 · 1 yr

Apr 2006 – Present · 20 yrs 2 mos

• For more than 12 years, we have helped approx. 10,000 sales professionals within 200 companies in Europe & Middle East achieving commercial success. Within b2b business environment sales improvement, consultancy & training has been and still is our core business. Key focus is improving strategy and quality of customer engagement. As founder of YuTrain I have personally analyzed commercial teams, helped them to improve their results, analyzed their sales processes, consulted on sales strategies and translated that into specific materials ensuring newly acquired work methods and skills fit the phase of the organization and business environment they are in.

Jan 2009 – Present · 17 yrs 5 mos

• Key in developing successful sales methodologies, innovative training methods and developer of sales training materials of ConceptSales. As a senior Sales Specialist, Consultant en Trainer I work with companies in the I(C)T industry to increase their strength to sell added value.
• Through training & coaching of both management and sales force, vision creation, mindset, attitude and skills are empowered.
• As a result client companies are improving their relationships with their customers, get a better understanding of customer dynamics and are able to implement high margin solutions.

Jan 2006 – Jun 2008 · 2 yrs 5 mos

• Teaching NIMA SALES to people who either start in a sales role, or have been working in a commercial environment for a few years. This programme focused on sales skills, techniques and sales methodologies and basis economic theories. Educating Sales Theories and Sales Skills Training were a key part of the programme.

Jan 2006 – Dec 2007 · 1 yr 11 mos

• Business Development of solutions by extending contacts and relationships with companies involved in information sharing, inspection, certification and quality control both nationally and internationally.

May 2005 – Jan 2008 · 2 yrs 8 mos

• Helping people in the printing industry adopting a new consultative sales approach to position conceptual cross-media solutions, as opposed to standard media and printing solutions.

Oct 2004 – Apr 2006 · 1 yr 6 mos

• Responsible for New Business Sales in the Dutch Market. Developing relationships with local enterprises with a dispersed presence nationally as well as internationally. Providing these companies with ICT services to increase efficiency and lower the TCO. Training new hires.

Sep 2003 – Sep 2004 · 1 yr · Amsterdam Area, Netherlands, Ecuador, Ghana, China, Iran, Turkey

• Produced, developed, created, presented a new TV programme. Sales of sponsorships and advertising to produce a travelling programme called Yuri's Trip. Programme evolved around people and reaching destinations of relatives of residents of the Netherlands.

Mar 2003 – Jun 2003 · 3 mos

Apr 2002 – Apr 2003 · 1 yr

• Responsible New Business Sales for the Benelux Market. Mapping customer challenges /needs onto research and consultancy capabilities in order to improve business.

Jun 1999 – Jun 2001 · 2 yrs

• Responsible for building Forr. business in the UK, specifically focusing on the vendor market space (software, consultancy, IT companies). Linking customer strategic needs to analyst capabilities.

Jun 1998 – Jun 1999 · 1 yr

Jan 1996 – Jun 1998 · 2 yrs 5 mos

• Managing various sales & marketing activities, such as management of Press, partners, organizing events, mailings, generating leads, providing sales demonstrations, promotional material such as documentation of company products and services.