Feb 2023 – Jul 2023 · 5 mos · Remote

Jan 2023 – Aug 2023 · 7 mos · Hong Kong SAR · Remote

• Led the execution of a flagship annual event in Hong Kong, generating over USD250,000 in revenue and boosting brand presence in the region.
• Owned the development and execution of the annual marketing plan, optimizing marketing strategy, resource allocation, and team performance.
• Devised and implemented differentiated, high-impact marketing strategies and creative collateral, elevating brand positioning and stakeholder engagement.
• Built, managed, and coached a high-performing, cross-functional marketing team, fostering a culture of excellence, collaboration, and innovation.
• Drove the launch and management of integrated marketing campaigns focused on demand generation, lead acquisition, and customer conversion.
• Directed comprehensive market research, overseeing data collection, market analysis, and actionable forecasting to inform both short- and long-term business decisions.
• Aligned sales and marketing strategies through close collaboration with the sales department, enhancing pipeline development and revenue growth.
• Controlled marketing budgets and monitored expenditures, ensuring strategic investment in high-ROI initiatives and maintaining cost efficiency.
• Maintained and enforced brand standards across all marketing channels, ensuring consistent communications and regulatory compliance.

Sep 2022 – Jan 2023 · 4 mos

Jan 2022 – Nov 2022 · 10 mos · United States

Apr 2021 – Apr 2022 · 1 yr

• $4 Million in leads generated through content alone!
• Collaborating with the creative marketing, and design teams to ideate and define content goals.
• Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Involved in Content planning, development & distribution on different platforms
• Driving traffic and engagement that translated to sales and brand promotion
• Nurturing content for email marketing activities
• Understanding Analytics to continuously improve performances of published assets
• Owing everything in content - starting from short form content (social media post) to long form content (e-book), web copies, etc.
• Leading a team of content writers, editors, SEO & other marketers, ensuring that they are able to achieve their KPI's and upskilling them constantly

Jul 2019 – Apr 2021 · 1 yr 9 mos · United States

• Ongoing content planning and development (make sure content is developed in advance, meets quality standards and meets set deadlines)
• Refine brand personality, voice and tone to be memorable, engaging and trustworthy
• Facilitate scaling brand and company awareness through various content formats (depending on where buyers are in their journey -- awareness, consideration, commitment)
• Oversee the creation and implementation of the monthly editorial calendar
• Leverage content to generate high-quality leads (MQLs), accelerate product interest/demos and conversions to sales
• Work closely with the growth/performance and communications/PR teams to drive distribution and amplify results from content
• Collaborate with other teams (i.e. Product, Growth, Product Marketing, PR & Comms, People Operations, Engineering, Sales) to showcase the voices/insights of industry thought leaders, customers, partners and internal subject matter experts through our content
• Ensure content performs against expected KPIs and optimize on a regular basis
• Establish, measure and report on success metrics on a monthly basis
• Deep dive into content analytics and communicate content & audience insights to relevant teams

Jun 2016 – Aug 2019 · 3 yrs 2 mos · United States

• Responsible for developing the voice for all aspects of healthhunt’s online and offline presence.
• Establish tone, character, and messages that will effectively communicate with the target audience and multiply brand reach year after year.
• Write, edit, post, and proof read content, press releases, and copy on all social media channels.
• Work closely with the technical team (interaction designers, junior designers, and program team) to maintain site standards with through all new developments.
• Responsible for crafting and strategizing social media promotions, email newsletters, and online outreach campaigns.
• Devise innovative communication strategies for brand initiatives.
• Lead in developing print and digital media experiences and advertising campaigns.
• Assist in fulfilment of marketing & strategy missions.
• Communicate with team leads to coordinate concept, copy, interface, graphic design, and navigational structure of project with functional aspects.
• Actively seek out and help define new creative possibilities for client engagements, from writing original video scripts to anything print.
• Assist in leading, developing, and growing the content team.
• Serve as lead in communicating and presenting copy to internal teams and clients.
• Keep up-to-date with the latest industry news and developments.
• Assist in business development and client onboarding.

Feb 2015 – Jun 2016 · 1 yr 4 mos · London Area, United Kingdom

• End to end product management:
• 1. Handling the entire product life cycle, from ideation to execution and evaluation.
• 2. Develop and maintain appropriate content management system planning and documentation
• 3. Develop correspondence for various initiatives like press releases, offer letters, reminders.
• 4. Organize and maintain an editorial calendar, with posts drafted and scheduled for future publication.
• 5. Perform editorial tasks (cleaning up text files, reviewing web pages for outdated information, etc.) as needed.
• 6. Develop reports on activities, review reports, communicate anomalies, and develop action plans as needed based on reports.
• 7. Create, curate, and edit content for the product to ensure maximum engagement, and also presentations for sales, videos for the website etc.
• Plus,
• Stakeholder management
• 1. Manage and coordinate multiple cross-functional stakeholders, including Senior Management, and Technical and Operation teams.
• 2. Build and manage sales and marketing teams.
• 3. Build and manage external relationships with partners.
• 4. Develop product for the mass-market:
• 5. Develop and implement sales and marketing strategies to influence end-user behaviour.
• 6. Oversee focus group discussions for the launch of the product/new features, and take necessary actions on the feedbacks.

Jul 2014 – Jan 2015 · 6 mos · Gurugram, Haryana, India

• Write social media copies for brands like Fanta and Sprite.
• Write ad campaign copies/taglines for all client brands.
• Assist in music production, video edit and publishing.
• Coordinate between production and talents participating in one of India’s biggest digital. campaigns – “Sprite Till I Die”.
• Support all marketing operations.