Aug 2022 – Present · 3 yrs 10 mos · Untied States

• Caret, a company born out of frustration and necessity.
• Three successful companies, dozens of failed attempts at partnering with vendors to help facilitate our revenue growth.
• They failed to get their team to understand what problem we solved and who we solved it for, so we ended up with a calendar full of meetings with tire kickers.
• After enough carrots, we started to gain vision: revenue generation is holistic.
• All of the pieces must work in harmony with each other to have success, and it's an iterative ever-evolving process; this is why we have teams for all four of the key areas of the revenue-producing value chain:
• (1) Market Research: How do we segment the market? Who do we target? How do we position ourselves in an impactful way?
• (2) Lead Generation: Outbound calling, account-based-marketing, digital marketing, and traditional marketing all working hand-in-hand to deliver quality leads on the calendar.
• (3) Sales Playbook: Once we get the quality lead on the calendar, what process, talk track, and collateral do we leverage to increase conversion rates and close for the highest $ value possible?
• (4) Revenue Operations: What technology should I use to facilitate the process & garner actionable insights for growth? How do I set it up? How do I manage it?
• We're revenue-isticians. Not magicians.
• Took company from $0-$500K in ARR in less than 18months

Jul 2022 – Present · 3 yrs 11 mos · Remote

• We are seeking to invest in a Fire/Water/Mold Damage Restoration business. We are interested in companies in the following states: NY, PA, OH, KY, IA, IL, MN, GA, Tenn, NC, SC, and VA. We are focused on companies with strong leadership under the C-suite. And an average EBITDA of $1M or more. If you are reading this and are an owner looking to exit or would consider an investment, DM me with your email and we can connect. IF you are reading this and know of someone looking to sell a business of this type, DM me with your email and we can connect.

Jun 2022 – Aug 2024 · 2 yrs 2 mos · United States · Remote

• Started as a Thursday Morning Linkedin Live Talk Show with two guys doing the deed, holding it down in the trenches of Top of Funnel Business Development every day and cracking open the nuts and bolts of how to maybe do it better or differently.
• Then we wanted to bring a sole discussion and demo around products BDRs can use in their efforts so we launched #TUESDAYNITETECH. Once a month we invite a not so well known software vendor whose product can have an impact on the sales professional or leaders of growth oriented companies. This show is more of an event with prizes and giveaways, and various audience participation segments. Check it out
• The latest edition is, THE HUMP, a Conversation. This is a solo project for Marc Mac. On wednesday evenings. Marc sits down with some of the best Sales and Marketing professional to talk about what it takes these successful people to get over the HUMP of the week, Wednesday, and have continued success thru weeks end. WE talk the latest and greatest of new technologies to help business owners, the dos and donts of marketing and sales, and share actionable insights that all we can hope for is our listeners garner a few tips to get them over the hump and on to success in their life and professional roles.

Jun 2022 – Jul 2022 · 1 mo

• SellX joined Tidal in Feb 2022, but the platform was not ready for full integration with Tidal Legacy tech stack. So official merger did not occur till June 16, 2022. SellX did not originally plan on inheriting a w2 BDR team, but that was the deal. I resigned on July 15th, a week before SellX went totally 1099.
• SellX enables companies to acquire customers by launching customizable campaigns to a network of top-performing sales reps to generate and qualify leads. The data-optimized platform is complete with integrated sales and marketing tools that track performance, automate workflows and manage payments. Platform features include AI-matching, targeted customer segments, multiple campaign types, defined sales rep criteria, personalized sequences, multi-channel outreach, and real-time analytics.

Dec 2021 – Dec 2022 · 1 yr

• HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Sep 2020 – May 2022 · 1 yr 8 mos

• Originally formed on Patreon as the Sales Avengers; Justin Michael was Iron Man of course, and I was Hawkeye, however a ceast and desist order was issued by Disney and we became the SalesBorgs; JM was the only B2B Professional with a partial robot on his profile pic face, so it seemed fitting at the time.
• As a founding member, I've adopted The JMM, Justin Michael Method on cold-outreach and closing B2B sales. THIS WORKS! No BS. Supercharges Daily Results. Get Conversations going. Don't waste time getting ghosted! BE PROACTIVE!!!
• Active member supporting and coaching B2B sales reps on cold outreach, i.e. email sequence breakdown, Cold Calling Scripts, etc.

Oct 2021 – Jun 2022 · 8 mos

• Building SNIPER ABM strategies; Developing world-class Cold Call coaching program; Cracking TOF on Enterprise Accounts
• Clients:
• Smartek21 - www.smartek21.com - Intelligent Technology Transformation as a Service
• Rezi - www.rentrezi.com - Real Estate Rental Optimization Platform
• Interactions - www.interactions.com - Customer Experience Platform
• Amplifi - www.amplificap.com - Finance as a Service
• Tech Stack Proficiencies: Orum, SalesLoft, SalesForce, ZoomInfo, Chorus.ai, Gong, MS Suite, Linkedin Sales Nav, GSuite, Vidyard, Canva, Slack, Phoneburner, Koncert,

Aug 2021 – Oct 2021 · 2 mos

• Responsible for the Management and Development of the BDR team; Retention of existing clients; New Biz Dev for Tidal Consulting clients

Jul 2021 – Aug 2021 · 1 mo

• Clients:
• Comstar - www.comstar-usa.com - Managed Services/Info Security
• Idelic - www.idelic.com - Fleet Safety Management System
• RingLogix - www.ringlogix.com - White-Label UCaaS and VOIP Solution for Managed Services
• Quisitive - Payment Processing integrated Loyalty Program

Oct 2021 – Jan 2023 · 1 yr 3 mos · Remote

• Outbound Sales is hard. Even harder when you are Remote. RevLeague is a community of motivated and competitive sales professionals looking to level up their game thru actively participating in coaching and competition. Access to some of the best sales tools in the business. ConnectandSell, Outplay, Sendoso, Dooly and many more. Come join some of the best in the business and get that feeling of comraderie like it was when you worked in office!!
• Hosting Open Office Hours Mondays and Wednesdays 5pm - 6pm EST Register in the slack channel

Apr 2021 – Jun 2022 · 1 yr 2 mos · East Rochester, New York, United States

• Responsible for all outbound sales strategies, i.e. cold calling, emails for newly launched SaaS product, Admit + and other doc mgmt SaaS solutions provided by Lincware
• Cracked 4 of the top 20 high value Prospects in first month
• LincWare (Rochester, NY) is a leading developer of e-document solutions, including Admit+for streamlining residents’ admission process into long-term care; EOS, an employee onboarding solution, and LincDoc, an eForms application that simplifies paper-based processes where compliance and efficiency are critical.

Mar 2021 – Jul 2021 · 4 mos · Brooklyn, New York, United States

• Running strictly cold calling outbound motions with goal of setting up discovery meetings for Zev Media, a NYC Based Digital Marketing Agency focused on digital advertising and social media campaign management
• Concentrating on Home Health Care Agencies and Service-Based Companies, i.e. Corporate Janitorial Service Companies, HVAC Contractors, and Duct Cleaning Specialists.

Dec 2020 – Jul 2021 · 7 mos · Delray Beach, Florida, United States

• Helping to build our National Sales Team of both in-house and independent representatives.
• Developing and executing on GTM strategy focused on Retail Sporting Goods, including hunting and firearms specific outlets, Cannabis companies, and other bag manufacturers (for partnership and licensing agreements)
• Absorbits is the only patented moisture removal bag for 📱 Mobile devices & cellphones 🔑 Key fobs 🎧 Earphones 🦻 Hearing aids 💨 Vapes 🐟 Marine electronics ⌚ Watches & wearables 🔋 Backup batteries 📸 Cameras ⚡ Any other electronics that don't get along with moisture! AND Firearms and Ammo..
• If you would like 20% off on any Absorbits product use coupon code MAC10 or
• https://absorbits.com/?ref=lda2edrzo-fb

Sep 2020 – Jul 2021 · 10 mos · Milwaukee, Wisconsin, United States

• Currently advising PURAIRE and its leaders on GTM strategy for newly formed Sales Org; Establishing a vertical market segmentation approach with a concentration on the Mechanical Engineering Community and HVAC Contractor market.
• Conducted over 22 hours of Continuing Ed Coursework for A/E firms nationwide.
• Seeking Independent HVAC Manufacturers' Reps nationwide to expand our reach and support coverage. If you know of one, please mention us!!!
• PURAIRE is a Plasma Bi-Polar Ionization Solution. Available in both plug and play, in-room units and HVAC induction units (Financing Available) Plasma BPI can help eliminate mold, mildew, VOCs, Formaldehyde, Viruses, Bacteria, and other odors and pollutants that can affect the way we breathe. Proven to be effective in Schools, Fitness Centers, Restaurants, Waste Water Facilities, Airports, Doctors offices, Supermarkets, Cannabis Facilities, etc.

Aug 2020 – Jul 2025 · 4 yrs 11 mos · New York City Metropolitan Area

• Started in RevGenius when it was 500 people roughly; Now its over 80K. RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!
• Interested in joining? Fill out the application form below and enter "Marc Mac" in the mandatory "referred by" field.
• https://revgenius.typeform.com/to/tIYoaGw7

Jul 2019 – Apr 2020 · 9 mos · Harrison, New Jersey

• Recruited, trained, and lead team of up to 5 Inside Sales Reps (USA/CANADA)
• Managed 35 Outside Independent Sales Teams around the USA; Recruited and Onboarded 6 new Independent Rep Groups in 6 months.
• Developed and Implemented GTM Strategy for Hospitality Market. Rolled out and trained all ISRs on Salesforce CRM.
• Implemented Digital Marketing Strategy (SEO, PPC, Programmatic, Geo-fencing). Hired and Onboarded Full Time Social Media Specialist to increase presence on FB, IG, LI.
• Strengthened relationship btw Marketing and Sales using Google chats and Weekly Meetings; Created workflow for MQLs.
• Restructured Trade Show Marketing Strategy to focus on BITAC - an immersive, 1:1 experience with 50 ICPs at each event resulting in favorable pipeline
• Redesigned office layout resulting in increased employee morale and collaboration leading to increased output and better performance. Created diverse and positive office culture through inclusion and constructive feedback.

Sep 2016 – Jul 2021 · 4 yrs 10 mos · United States

• Officially started this company in September of 2016, however, having my own company had been years in the making.
• Coming off a 6mo gig as “BABY DADDY”, I decided to become a wholesale reseller of Inpro products (my previous employer)
• With that, came the creation of my own Finish Contracting Business to do installations of said Inpro products.
• Hired, trained and led team of carpenters, painters and laborers!
• Business morphed into Independent Manufacturers Rep Agency, representing some of the best names in Healthcare, Hospitality and Office Furniture:
• LaZBoy Healthcare Contract Furniture, Moduform Behavioral Healthcare, Florida Seating, DelTropico Designs, The Seating Shoppe, and Carmel Furniture
• Paused this Sole Proprietorship to become Vice President of Sales for The Seating Shoppe
• Due to Covid layoff, re-ignited and turned this sole Proprietorship into a new Management and Sales Consulting Business.
• I offer my Battle-Tested, Disciplined GTM framework which includes consistent and effective Omni-Channel Outreach campaigns to help businesses radically enhance their current “TOP OF FUNNEL” activity and drive a robust and consistent pipeline. (SALES DEVELOPMENT)
• AND
• I can help if you need someone to come in and build your organization a dedicated Outbound sales engine from the ground up that's predictable & repeatable. This may include the creation of a GTM Sales and Marketing Strategy, hiring, training and aligning Sales and Marketing teams, building out support and technical functionality, etc.
• (MANAGEMENT CONSULTING)
• Tech I currently employ: Cognism, Canva, SalesIntel, ZI Community, Discord, Zoom, LI Creator Mode, Constant Contact, Pickaxe, CheetahIQ, Linkedin Sales Navigator, Seamless.ai, SalesForce, Lightning Dialer, ConnectandSell, Outreach, Hubspot, Yesware, Lavender, Vidyard, Drift, Filmora Wondershare, Zubtitle
• SO,
• Book a time and I will see if I could help https://meet.yesware.com/me/marcmac/15min

Nov 2010 – Dec 2015 · 5 yrs 1 mo · New York City Metropolitan Area

May 2002 – Oct 2010 · 8 yrs 5 mos · New York City Metropolitan Area

• Bond Tech took a huge hit after all the business went overseas, so I pivoted and began one of the best stints I had prob so far in my entire career. Made some of my best friends here too.
• Started on the streets of Manhattan running down paint vans, calling on Hospitals, Commercial Building Engineers, slinging gallons of paint for the sole Manhattan store on the far west side of Manhattan near the Intrepid, 3yrs, took that territory from 500K to 2.8M, 2 Presidents Club, Rookie of the Year, promoted to Architectural Sales Manager. Calling on entire Metropolitan area Architectural and Design community. Developed and managed Project Tracking System that led to roughly an additional 155M in annual project revenue over 4 years in that role.

Feb 1998 – Mar 2002 · 4 yrs 1 mo · New York, New York

• #3 Sales Hire
• Promoted 5X in 18 months
• Helped company grow from 1 office, 20 consultants to 4 offices globally and over 300+ consultants; From 0-$50M in Revenue
• Consistently exceeded quota YOY, 98', 99', 2000!
• Ran $4M Financial Vertical Practice with NO CRM!!

Aug 1995 – Feb 1997 · 1 yr 6 mos · Staten Island, New York, United States

• Hired/Trained 2 Telemarketers for lead generation
• Received Series 6/63 licensing
• Received Life and Health Licensing