Daniel Cmejla — Co-Founder
Authentic advocacy from your empowered and platformed customers and champions is both foundational and exponential. When done properly, community marketing amplifies your entire marketing flow. It drives viral growth loops, partnership, customer collateral, beta users, and feedback. Community Marketing is the act of marketing "through", instead of "to", your customers. Understanding this enables a host of low-cost of acquisition customers plays that compound. Today, I run a boutique consultancy that helps a handful of top SaaS companies build their Community Marketing operating system and playbook — covering Customer Marketing, Social, Events, and Advocacy. In three months we build out your playbook and run statistically significant GTM experiments. Then we maintain and improve the systems. At Apollo, I supported the community team of eight: Customer Marketing, Social, Events, Evangelism, Executive Presence, Brand. In 18 months we grew LinkedIn followers from 16,000 to 105,000, organic impressions from 20K to 1M per month from the company page alone, and 3–5M monthly when you include UGC and evangelism. The company raised $100M in a down market at a $1B+ valuation. That growth was made possible by the best community marketing team in SaaS. At Chili Piper, I built a team of 10 across brand, events, content, video, social, customer marketing, and PR. We called it the "Mechanism to Amplify Everything." It generated 1–3M organic impressions per month. As General Manager at Modern Sales Pros, I brought membership from 1,000 to 14,000. I've hosted dozens of events, grown a community to 6,000, and spent years helping founders figure out how to turn their customers into their best salespeople. On the political side: Founder of #LeadersVote and Election Day Off, an advocacy group that netted over 5,000 votes for Democrats in GA, WI, FL, and PA in The 2020 election. 2020. I've run events for Bernie Sanders, AOC, and Kamala Harris, the Biden's and others. Programs include Customer Marketing (UGC, CABs, referrals, advocacy, beta programs), Events (executive dinners, Inbound and Dreamforce strategy, coalition work), and Social Media (company accounts, executive brand, viral growth experiments). Current and past clients: Chili Piper, Apollo, Tavily, Influ2, Salesfinity, Olto, TraceSpace, Airframe, AOC, Bernie Sanders.
Stackforce AI infers this person is a SaaS Community Marketing Expert with extensive experience in event management and political advocacy.
Location: Burlington, Vermont, United States
Experience: 13 yrs 2 mos
Skills
- Community Marketing
- Consultancy
- Event Management
- Community Building
- Brand Growth
- Advocacy
- Fundraising
- Political Campaign Management
- Sales Management
- Team Management
Career Highlights
- Grew Apollo's LinkedIn followers from 16,000 to 105,000.
- Increased organic impressions to 1M per month.
- Built community marketing playbooks for top SaaS companies.
Work Experience
The Community Marketing Company
Founder, Marketer (1 yr 11 mos)
Harris for President
National Advance (Events) Lead (4 mos)
Apollo.io
Best Friend, Sales (0 mo)
Best Friend, Marketing (0 mo)
Best Friend, RevOps (0 mo)
CEOs Best Friend (0 mo)
Vice President of Community (1 yr 6 mos)
Chili Piper
Vice President of Brand and Community (2 mos)
Senior Director, Community, Customer Marketing, Events, PR, Social, etc. (3 mos)
Director, Partnerships, Community, Social Media (1 yr 2 mos)
Head of Partnerships, Community, Social Media (9 mos)
Election Day Off
Founder, Senior Advisor (3 yrs 8 mos)
Founder, Managing Director (3 mos)
Bernie Sanders For President
Development Manager (2 mos)
NH Operations Director, Deputy Canvass Director, Political (2 mos)
National Advance (9 mos)
Modern Sales
Advisor (7 mos)
General Manager (4 mos)
Director, Community and Communications (9 mos)
Community Operations Manager (1 yr)
AtriumHQ
Operations Manager (2 yrs 1 mo)
Hillary for America
National Advance Press Lead (2 mos)
Independent Consultant
Consultant on Outdoor Sales, Persuasion, and Lead Generation (6 mos)
Bernie 2016
National Advance Press Lead (4 mos)
New Hampshire Deputy Canvass Director (4 mos)
SunCommon
Canvass Director, Consultant, Solar Canvasser (1 yr 3 mos)
VPIRG
Canvass Director, Assistant Director, Advocate, Organizer (3 yrs 5 mos)
Education
at University of Vermont
at Fay School
at Lincoln Sudbury
