C

Callum Henderson

CEO

London, United Kingdom15 yrs 3 mos experience

Key Highlights

  • Led global expansion for EngageTech across multiple continents.
  • Achieved significant revenue growth in a challenging market.
  • Developed innovative SaaS solutions for outbound sales.
Stackforce AI infers this person is a SaaS Sales Leader with extensive experience in revenue generation and team management.

Contact

Skills

Core Skills

Revenue GenerationSales ManagementFinancial AnalysisProject ManagementSales Pipeline DevelopmentService DeliveryCustomer ServiceAccount ManagementLead Generation

Other Skills

Software as a Service (SaaS)Revenue ManagementSales ProcessFinancial ModelingSalesHuman Resources (HR)Delivery ManagementAppointment SettingDelivery OperationsB2B MarketingManagementPeople ManagementEmail MarketingCold CallingStrategic Business Development

About

The next generation of outbound is being built by salespeople who can engineer. Agents x Humans. πŸ€– + πŸ₯·πŸΌ Carry on reading if one of the following applies to you: πŸ€– Your business is mandating AI agents play a role in your sales process πŸ”₯ You are killing your sales targets, but are just hungry to do more. 😍 You do cold call, but would love to have more conversations with buyers πŸ“ˆ You need more qualified new business appointments πŸ’Έ You want to add more pipeline to your sales funnel πŸ₯·πŸΌ You would love someone to build your future SDR team and incubate the talent for you ☎️ Your Inside Sales team need training 🧐 You have a complex message and don't know how to make an impact over a cold engagement πŸ™‹πŸΌβ€β™€οΈ You are a BDR/SDR and want to be better πŸ‘¨πŸΎβ€πŸ’» Your sales team is depleted and you need skilled resource πŸ€·β€β™‚οΈ Members of your team always find an excuse to not pick up the phone to prospect πŸ’» There are skilled SDRs in your team, but you want to find a way to get 10% more out of them πŸ—‘ The data at your disposal, or your CRM don't support your Sales Development team πŸ˜– Your sales manager doesn't help you to get better at prospecting If you've got this far you are probably thinking how do I know this is legit? So; I've delivered services, and taken products to market for 8 of the Top 20 tech companies in the World (by revenue). I'm currently making a real difference to the sales and marketing funnel for market leading Vendors, VARs, Distributors & Startups in the technology sector by adding £££Millions in pipeline [40x the investment in some cases] I run a team of talented and engaged staff inclusive of a team of 20+ closers and 100+ SDRs working out of London, Sydney, Stockholm, Cape Town, Munich, Singapore & the US. So what should you do now? 🀝 Connect, and DM me and we can setup a chat. πŸ‘πŸ» Oh, and I post content daily; please like, comment and connect with me if it helps you. Eager to hear from: πŸ“ˆ Business Leaders with profitable growth on their mind πŸ’™ Leadership, Team Work & Culture evangelists πŸ“ž Anyone in Sales Development, Business Development or Inside Sales πŸ‹β€β™‚οΈ Gym Goers πŸ‘¨β€πŸ’» Vibecoders, GTM Engineers, Web3, AI & Machine Learning fanatics

Experience

15 yrs 3 mos
Total Experience
--
Average Tenure
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Current Experience

Zenity

Sales Development Consultant

Jun 2025 – Present Β· 1 yr

Vultr

Sales Development Consultant

Mar 2024 – Present Β· 2 yrs 3 mos

Engagetech

7 roles

Chief Revenue Officer

Promoted

Jun 2022 – Present Β· 4 yrs

  • Expanded global footprint of EngageTech to Cape Town, Edinburgh, East Coast US & Munich
  • Overseen company brand refresh
  • Added new service solutions to the EngageTech portfolio
  • Supported product development that introduced automation and use of AI to enable more competitive pricing for our software business
  • Revenue growth through a tough technology market from Summer 2022-Winter 2023
  • Cost optimisation through revenue turbulence to underpin profitable growth and ensure working capital available for global expansion
  • Handling of global contracts with Enterprise businesses for both software and services divisions
  • Setup and grew our sales operations and partnerships divisions
  • Closed 7-Figure deals inclusive of software and services
Revenue GenerationSoftware as a Service (SaaS)Revenue ManagementSales ProcessFinancial ModelingSales Management

Commercial Director

Apr 2020 – Jun 2022 Β· 2 yrs 2 mos

  • Product Development for Outbound Sales Development Saas Solution
  • Director at a business that finished in the Top 5 Small Companies to Work For in London 2020
  • Guided the business to a more secure and financially predictable model despite Brexit & Covid-19
  • No staff put on Furlough
  • Won Enterprise Deals (Services)
  • Become the preferred Phone Based Sales Development partner for the largest global B2B vendor
Sales ManagementFinancial AnalysisAccount ManagementSalesHuman Resources (HR)

Delivery Director

Promoted

Apr 2017 – Apr 2020 Β· 3 yrs

  • Director at a company who placed in the Top 20 on The Sunday Times 100 Best Small Companies To Work For in 2019. (Placed 4th in London)
  • Director at a company who placed in the Top 50 on The Sunday Times 100 Best Small Companies To Work For in 2018.
  • Successful project delivery of new commission structure
  • Business Transformation streamlining New Business & Account Management Functions resulting in most revenue generating Quarter, and business year end in EngageTech's history.
  • Overseen, launch, development and sales of competitive SaaS solution.
  • Run sales training for multiple tech businesses inclusive of one of the largest distributors on the planet, a leading Oracle partner and 2xPremier IBM partners.
  • Delivered services and taken products to market for 8 of the Top 20 tech companies in the World (by revenue).
  • Managed and overseen management and revenue growth of multiple key accounts.
  • Assisted in opening overseas office (Sydney).
  • Overseen scheduling of 25000+ appointments
Project ManagementDelivery ManagementAppointment SettingSales Pipeline DevelopmentDelivery Operations

Head of Delivery

May 2016 – Mar 2017 Β· 10 mos

  • In this role I was employed as the Head of Delivery (Service) for a leading outsourced sales and pipeline generation company. Managing a team of 40+ staff to monthly, quarterly and annual targets. This entails pursuing aggressive growth of the operations function whilst maintaining; staff quality, quality of service and company culture. This role involves the management of key areas including; business processes, high sales performance, development, training and recruitment. The overall objective was to grow the delivery unit through innovation and hard work whilst maintaining an enjoyable and professional working environment, a target which was surpassed.
  • Achievements and responsibilities included:
  • Increasing appointment per head figures through nurturing, incentivising and training staff.
  • Maintaining and improving business processes to streamline the operations unit and ultimately increase productivity across the company.
  • Implemented substantial structural change for the benefit of the performance of the delivery unit and wider business in terms of staff retention.
  • Introduced a number of wider roles providing opportunity for staff, whilst increasing delivery of new appointments and quality of service.
  • Monthly forecasting - ensuring all teams had enough work to deliver their company targets; balancing client quality and the optimisation of service output.
  • Working alongside the new business and data teams to expand and diversify revenue streams.
  • Overseeing annual turnover in excess of Β£2million.
  • Creating and implementing incentives for the operations unit.
  • Managing external relationships with recruiters and clients.
  • Delivering and overseeing training and formalisation of development process.
  • Execution of weekly company-wide sales meetings.
  • Close relationship with new business team to maintain company relations, client service, quality of appointments, repeat business and delivery to deadlines.
  • Managed the delivery unit to multiple day, week, month and year records.
B2B MarketingAppointment SettingService DeliverySalesLead GenerationSales Management

Delivery Manager

Promoted

May 2015 – Apr 2016 Β· 11 mos

  • Delivery Manager for a lead generation agency based in London bridge. Managing a team of 25+ staff to quarterly targets and pursuing aggressive growth of the delivery function whilst maintaining; staff quality, quality of service and company culture. Alongside this role I still delivered appointments and managed a team as per my previous two roles at the company. Striving to grow the delivery unit in every way possible whilst maintaining an enjoyable and professional working environment.
  • Achievements and responsibilities included:
  • Increasing appointment per head figures through nurturing, incentivising and training staff.
  • Maintaining current business processes and implementing new procedures to streamline the delivery unit and ultimately increase productivity across the company.
  • Monthly forecasting - ensuring all members of delivery have enough work to deliver their company targets; balancing client quality and the optimisation of delivery output.
  • Working alongside the new business and data teams to expand and diversify revenue streams.
  • Overseeing annual turnover in excess of Β£1million.
  • Creating and implementing incentives for the delivery unit.
  • Managing external relationships with recruiters and clients.
  • Point of contact for absence queries.
  • Delivering and overseeing training and formalisation of training process.
  • Running of bi-weekly company-wide sales meetings.
  • Close relationship with new business team to maintain company relations, client service, quality of appointments, repeat business and delivery to deadlines.
  • In this role I still generate appointments across Infrastructure, Finance, BI, Networks, Security and Consultancy.
  • Hold the company record for attended appointments in one month.
  • Managed the delivery unit to a record day (Dec 2015) and a record week March (2016).
  • Plans to continue the exponential growth of the delivery unit in terms of numbers and revenue for the foreseeable future.
Customer ServiceAccount ManagementRevenue ManagementManagementPeople Management

Business Development- Team Leader

May 2014 – Apr 2015 Β· 11 mos

  • Operated as a team leader for a lead generation company, delivering highly qualified face to face appointments for a number of clients across within the tech sector. Joined EngageTech as a startup company in 2013 and helped build it to a company of 30+ people and growing which includes managing a portfolio of clients and a successful inside sales team.
  • Achievements and responsibilities included:
  • Cold calling and proactively fostering relationships across all levels in any organisation from IT Managers through to Finance Directors to discuss client opportunities.
  • Was the top performer (monthly) on numerous occasions, and was always found near the top on months I wasn't.
  • Successfully managed a team to monthly and quarterly targets for generating appointments.
  • Q1 of 2014 one of three who generated most amount of billable appointments for the business
  • Successfully delivered and executed appointment setting campaigns across a number of hardware, software and services such as Data Storage, Digital Marketing (Web Analytics), Business Intelligence, Data Analytics, Cloud technology and Consultancy.
  • Actively involved with business growth and recruiting potential Business Development Consultants
  • Successfully managed and executed appointment setting campaigns in the UK and US
  • 100% client retention since starting at EngageTech
  • Discuss and produce individual and team monthly accurate forecasts and pipeline information to MD or Head of Delivery.
  • Directly manage the relationship between EngageTech and Clients
Email MarketingCold CallingStrategic Business DevelopmentSalesLead GenerationSales Management

Business Development Consultant

Sep 2013 – Apr 2014 Β· 7 mos

  • EngageTech deliver high quality appointments to help build sales pipeline and develop opportunities for future business. Our proven methodology means you only pay for our services on the results we deliver.
  • Based in London, we service IT and Tech sector companies, as well as digital agencies looking to enhance their lead and demand generation requirements. Our services include:
  • Appointment Setting
  • Account Based Marketing
  • Key Account Profiling
  • Market Intelligence
  • Email Marketing Campaigns
  • Database Services
  • Marketing Automation

Panorays

Sales Development Consultant

Mar 2022 – Present Β· 4 yrs 3 mos

University of portsmouth

Student Journalist

Sep 2010 – Jul 2013 Β· 2 yrs 10 mos

Education

University of Portsmouth

Journalism β€” Journalism

Jan 2010 – Jan 2013

Wilson's School

GCSE/A-Levels

Jan 2002 – Jan 2009

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