Aravind Jayaraman — Co-Founder
I've spent 16 years in B2B SaaS doing work that sits at the intersection of how a product is understood and how a market moves. Positioning, narrative, growth architecture, demand, and the GTM systems that connect them into revenue. Most of that time has been in competitive markets where the product was genuinely good but not yet known for the right things. That's the work I'm drawn to: figuring out what a company should mean to its best buyers, and then building the systems that make that meaning compound, in search, in sales conversations, in review platforms, in how LLMs describe you to the next generation of buyers. The through-line across every role has been revenue. At Swym, I owned the full GTM from positioning to pipeline to partner ecosystem across four markets. Revenue doubled in 24 months. CAC dropped by half without increasing spend. Sales cycles went from 120 to 45 days. At Adapt, I built inbound into the primary acquisition channel in a market dominated by ZoomInfo and Apollo. Marketing influenced 90% of revenue. Win rates moved from 5% to 40%. I work AI-first, and mean that practically. I've built AI-powered demo workflows, vibe-coded marketing tools, assembled GTM engineering stacks using the current AI toolset, and run LLM visibility research to understand how language models describe products to buyers before those buyers ever visit a website. Before the Director roles, I co-founded and exited an AdTech startup. That experience shapes how I think about sequencing, resource constraints, and what it actually costs to make a market believe something new. The teams I've built have been deliberately lean and consistently punched above their weight. At Swym, a team of eight owned a market across five geographies. I hire for curiosity and range, build for ownership, and try to make the work genuinely interesting for the people doing it. Open to senior roles, Director or VP, in product marketing, growth, or full-funnel ownership at B2B SaaS companies scaling fast and looking to own their market. India-based, open to remote or relocation. arvind.b2r@gmail.com · arvindjayaraman.substack.com
Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in growth strategies and product marketing.
Location: Bengaluru, Karnataka, India
Experience: 16 yrs 6 mos
Skills
- Gtm Strategy
- B2b Marketing
- Product Marketing
- Demand Generation
- Marketing Strategy
Career Highlights
- Doubled revenue in 24 months at Swym.
- Built inbound marketing engine at Adapt, influencing 90% of revenue.
- Developed shoppable video ad unit with 3% CTR.
Work Experience
Monitone
Co-Founder (5 mos)
Independent
Fractional Marketing Leader — Growth, Product Marketing & GTM Strategy (4 mos)
Swym
Marketing Director (2 yrs 7 mos)
Adapt.io
Marketing Director - Demand Gen, Product Marketing & Product led growth (2 yrs 5 mos)
Posit Innovations
Co-Founder (2 yrs 4 mos)
Co-Founder (2 yrs 6 mos)
appZui
Digital Transformation Lead / Marketing Head (1 yr 5 mos)
Reapsocial
Co-Founder / Marketing Lead (3 yrs 2 mos)
Ones and Zeros Technologies
Strategic Account Specialist (1 yr 1 mo)
Webscorp
Marketing Lead (3 yrs 4 mos)
Education
Bachelor of Technology (B.Tech.) at Amrita Vishwa Vidyapeetham
High School at Lisieux Matriculation Higher Secondary School