Apr 2018 – Aug 2021 · 3 yrs 4 mos

• In this role, I performed the following responsibilities:
• Leading the content, design, and development team to create and deliver high–quality collaterals while collaborating with the Digital, Marketing, and sales teams
• Working with VP and Centre leader to develop project roadmap, stakeholder management governance, charting various enablement programs, including face-to-face workshops digital programs, and boot camps while understanding the performance data and interpreting it into creative results
• Managed three major projects with a total budget of $5,000,000 all of which were completed under budget and weeks before the deadline
• Thorough understanding of Agile Project Management methodologies and using the same for all the projects - Trello, Mural, Github, Jira
• Mentoring budding PMs for their next strategic growth
• Projects managed - Journey to Cloud (Conversation 1 to 4), Smarter Business (Conversation 5 to 9), ASEAN, DMC, WW GTS & ISA GBS CIC BT/IT)
• My key accomplishments include:
• Recognized as an industry expert with clients and received over 30+ accolades from peers, managers, and VPs and Awarded “Top Employee” by the department director
• Nominated twice for "Studio Awards" for two major events and won a "Star award"
• IBM Cloud Forum 2020 - Spearheaded the transition from face-to-face events to virtual meets in record time with 400+ compelling collaterals which garnered 9,142 attendees (51% conversion of actual registrations), 1.7k engagements, 176 senior client executives at 2 roundtables, 7 one-on-one meetings with 15 clients and 8 ABM workshops
• Completed 70 hours of learning in 2020 and 120 hours in 2021

Apr 2018 – Dec 2018 · 8 mos

• Here, I was double hatting two roles: Social Account Manager (IBM Fintech) and Project Manager (Cloud and Analytics). My key responsibilities were:
• Social Accounts Manager:
• Managing the India team with capacity planning - the workload, requests, feedback, and backup
• Creating fresh social content on Banking, Insurance, and Watson Financial Services
• Developing, writing, and editing strategic communications plans with a demonstrated understanding of client business, marketing, and communication objectives
• Assisting Program Director in providing formal training to strategy teams and SMEs on the social media landscape, tools, and processes
• My key accomplishments include:
• Supported the Think 2018, Sibos 2018, Money2020, and Limra event by creating content on Banking, Insurance, and Watson. I also drafted the event analytical report for Money2020, Sibos, and other events
• Built campaign strategies leading to increased revenue and new business by 53%. Campaign support for Blockchain - Hyperledger Composer/ Top Coder Challenge, Maersk Announcement, Atlanta Blockchain Summit, Borsa Italiana LSEG Announcement
• Project Manager:
• Involved in research, development, and project management strategic and tactical implementation of client programs targeting internal and/or external stakeholders
• Collaborating with the leadership team to articulate objectives that are in alignment with the goals and objectives of the organization
• Monitor all aspects of a project: scope, risk, schedule, budget, quality, and communication effectively to stakeholders
• Initiating frequent communication with the Diamond team to learn about the client’s business, their goals and strategies, and their pain points to identify opportunities to better leverage and increase revenue.

May 2017 – Mar 2018 · 10 mos

• In this role, I was
• Leading a team of designers and developers
• Managing and coordinating client-facing monthly reporting, budgeting, and re-forecasting processes
• Maintaining accurate and detailed reporting on Media allocations and spent across platforms
• Measuring the success of every social media campaign
• Defining the most important social media KPIs while working closely with the Social Media Community Coordinator to perform “social listening” analysis, and leveraging best-in-class social monitoring tools

Jan 2017 – Apr 2017 · 3 mos

• Here, I was
• Working with internal clients to create social media campaigns in collaboration with marketing and PR teams for IBM Cloud
• Planning and executing integrated end-to-end campaign strategies to increase pipeline and create new leads
• Translating marketing plans, segment priorities, cohort grouping definitions, and messaging into effective content marketing practices
• Creating and managing a weekly newsletter of Cloud content for audiences across WW and Geos
• Communicating and training marketers (SMEs) on social media and email best practices
• My key accomplishments include:
• Hands-on experience in Hootsuite, Sprinklr, GetSocialHub (Internal tool), Social Content Library(Internal tool) Sysomos, etc
• Staying ahead of the curve with social media trends, tools, and industry best practices

Aug 2015 – Jan 2017 · 1 yr 5 mos

• In this role I was assisting the Worldwide IBM Systems/Middleware social media team with:
• Planning and executing IBM Systems Middleware social campaigns in Europe for various brands and segments
• Building and enabling an ecosystem of advocates to expand marketplace reach and participate in meaningful dialogue and engagement
• Executing paid social campaigns for Europe and scheduling daily content to WW and local social networks
• Working with geo-marketing focal to identify SMEs for external media collateral
• My key accomplishments include:
• Digital experience Europe 2015, Dublin - Planned and executed the social campaign on-site, resulting in 2.5M impressions, 14k+ views on blog posts, and 1k new lead generation, in 3 days

Aug 2014 – Jul 2015 · 11 mos · Bengaluru Area, India

• For this company, I was planning campaigns, themes, and work orders for 8 different verticals. In addition, I was also responsible for a day to day management and monitoring of the company social media channels. I also conducted SWOT analysis of competitors for innovative marketing campaigns while providing insights to the marketing teams for effective campaigns, smarter online presence, and betterment of the customer experience.
• My key accomplishments include:
• Drove new business leads through effective social media marketing strategies
• Garnered new net business worth INR200k

Jul 2013 – Jun 2014 · 11 mos

• My responsibilities were:
• Planning social media campaigns for Amvensys Technologies, Solar Exchange, Elite Member Debit Card, Change For Green, and TAG Mobile (sub-companies of Amvensys Capital Group)
• Day-to-day management of the companies’ social media channels (Twitter, Facebook, Pinterest, Linkedin, and Google+)
• Managing and tracking client presence in social networking sites, coordinating with the content team and posting content on relevant blogs, and seeding content into social applications as needed
• Coordinating with the marketing team to deliver reach, growth, and engagement with the company’s online community
• My key accomplishments include:
• Garnered an average of 10k organic reach in 6 months

Jan 2013 – Jul 2013 · 6 mos

• In this role, I was focused on the following responsibilities:
• Implementing social media strategy, coordinating with stakeholders across the clients’ company to ensure its effectiveness, and encouraging the adoption of relevant social media techniques
• Working with the product development team to ensure social media pages are kept up to date
• Collecting and analyzing client’s business requirements and transferring the same knowledge to the development team
• Preparing business processes and recommendations and planning events, conventions, and reviews

May 2012 – Jan 2013 · 8 mos

• My responsibilities included:
• Coordinating with agencies and internal teams for developing marketing and communication collaterals, such as mailers, brochures, leaflets, technical booklets, etc., based on specific business objectives
• Meeting human resource requirements by recruiting, orienting, training, coaching, counseling, and disciplining employees, communicating job expectations; monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions, and enforcing policies and procedures
• Defining marketing opportunities by identifying consumer requirements, competitor's share, and competitor's strengths and weaknesses
• Analyzing data, creating reports, and providing strategic insights for the top management, marketing, programming, and sales teams.

Feb 2012 – May 2012 · 3 mos

• In this role, I was responsible for:
• Generating leads for CISCO India while interacting with customers on a newly launched AMC service.
• Developing an annual business plan in conjunction with the team.
• Creating and conducting effective proposal presentations and RFP responses that identify prospective business problems and the CISCO solutions to their problems.
• Gathering detailed business information for underwriting, pricing and presentation of solutions to identified prospects' business problems.
• My key accomplishments include:
• Drove new business generation worth 180K and retained existing ones through effective strategies

May 2010 – Jan 2012 · 1 yr 8 mos

• This role included:
• Implementing sales programs by developing sales action plans.
• Contacting customers and conducting ongoing analysis of competitors’ pricing actions, sales volume, trends, consumer promotion, and advertising activity.
• Work closely with the internal teams to develop effective business models and improve the productivity of existing models along the supply chain.
• My key accomplishments include:
• Created new business opportunities worth $700k
• Improved data quality control by 40%
• Completed the national sales operational requirements by scheduling and assigning employees and following up on work results.
• Gained professional and technical knowledge in the energy segment (US)

Aug 2009 – Apr 2010 · 8 mos

• In this role, I managed the customer service team and ensure quality service delivery to customers and prospects. Thus improving customer service quality results by studying, evaluating, and re-designing processes, establishing and communicating service metrics, monitoring and analyzing results, and implementing change.
• My key accomplishments include:
• Drove new customer worth 400K
• Outstanding performer for the month of Jan 2010 and performance award by the delivery head for Jan-Mar 2010

Oct 2008 – Jul 2009 · 9 mos

• In this role, my primary responsibilities were -
• Fostering and closing new clients through referrals, cold calling, networking, and other strategies
• To handle queries and problem resolution for U.S operations
• Generating leads for new business
• Formulating sales policies, practices, and procedures.
• My key accomplishments include:
• Converted 600 leads into customers, flowing in business worth 800K