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Sanchita Chakraborti

Product Marketing Manager

Bengaluru, Karnataka, India23 yrs 7 mos experience

Key Highlights

  • Over 20 years of experience in product marketing.
  • Proven track record in driving growth across multiple sectors.
  • Certified by ITSMA and Pragmatic Institute.
Stackforce AI infers this person is a seasoned Product Marketing expert in the SaaS and IT sectors.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyContent Strategy

Other Skills

Team LeadershipSoftware as a Service (SaaS)Public RelationsBrandingMessagingBrand StrategyB2B MarketingSales EnablementDemand GenerationTeam ManagementProduct ManagementMarketing ManagementBusiness DevelopmentManagementMarketing

About

As a highly experienced product marketer, I have a strong track record of success in driving growth and achieving business goals. With over 20 years of experience in marketing disciplines such as product marketing, account-based marketing, and content marketing, I am certified by both Information Technology Services Marketing Association (ITSMA) and the Pragmatic Institute and commit to staying up to date with the best practices in the field. I am data-driven and outcome-oriented, focusing on agile, results-driven approaches and using technology like AI to enhance digital marketing efforts. I have a proven track record of success in various sectors, including information technology, manufacturing, and business process outsourcing. I rely on data and continuous learning to ensure the effectiveness of my strategies. I am confident in my ability to help an organization achieve its goals and drive growth. Specialties: Product Marketing, Account-based Marketing, Digital Marketing, Social Media Marketing, Branding & PR, Content Strategy, Pre-Sales

Experience

23 yrs 7 mos
Total Experience
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Average Tenure
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Current Experience

Ibm

2 roles

Product Marketing, IBM Concert

Mar 2026Present · 3 mos · Bengaluru · On-site

Product Marketing - IBM Software - Network Automation

Jun 2024Mar 2026 · 1 yr 9 mos · Bengaluru · On-site

Exotel

Director of Product Marketing

Feb 2023Jun 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Product MarketingTeam LeadershipGo-to-Market Strategy

Tookitaki

Director Marketing

Jul 2022Feb 2023 · 7 mos · Bengaluru, Karnataka, India

Content StrategySoftware as a Service (SaaS)Public RelationsProduct MarketingBranding

Appviewx

Director of Product Marketing

Jun 2021Jul 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

Content StrategySoftware as a Service (SaaS)Product MarketingTeam LeadershipMessaging

Ibm

6 roles

Senior Product Marketing Manager

Apr 2020Jun 2021 · 1 yr 2 mos

Account Based Marketing Manager

Mar 2019Apr 2020 · 1 yr 1 mo

Project Manager, Digital Marketing

Oct 2017Mar 2019 · 1 yr 5 mos

Competitive Analyst, Cloud Foundational Services

Feb 2015Oct 2017 · 2 yrs 8 mos

Tivoli Competitive Analyst

Sep 2012Jan 2015 · 2 yrs 4 mos

Product Marketing Manager

Oct 2009Aug 2012 · 2 yrs 10 mos

Mphasis

Senior Manager, Global Sales Support

Feb 2006Sep 2009 · 3 yrs 7 mos

Siemens

Deputy Manager - Competitive Analysis and Corporate Communications

Jan 2004Jan 2006 · 2 yrs

24/7, customer private limited

Sales Support

Jul 2002Jan 2004 · 1 yr 6 mos

Education

St. Mary's University of Minnesota

Masters — Management

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