Dec 2021 – Apr 2023 · 1 yr 4 mos · United States

• Conducted brand-positioning research to ensure that brand communication is built on a relevant and differentiating foundation that is emotionally compelling to the consumers
• Worked with the Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging
• Developed multi-channel brand campaigns integrating digital content, social media, and thought leadership initiatives
• Executed brand-focused analyst relations program, positioning company leadership as industry thought leaders
• Strategized Product Launch & Positioning
• Curated Brand Development & Communication Strategies
• Developed Digital Marketing Strategies
• Developed & Managed Marketing Budgets
• Business Growth Analysis & Planning
• Conducted Customer, Brand and Product Research initiatives
• Built innovative advertising, public relations, social media and events strategy
• Supervised a marketing team, including hiring, training, workloads and deadlines
• The mission is to transform InSemi (the fastest-growing semiconductor design company) into a Leading Global Brand, leveraging its technological excellence and expertise through a well-planned marketing strategy.

Jul 2021 – Sep 2025 · 4 yrs 2 mos · United States

• Building something innovative around AI to redefine CX.

Dec 2020 – Dec 2021 · 1 yr · New York, United States

• Strategize and Develop positioning, messaging and content that clearly articulates the AppViewX value proposition and showcases our technical and business differentiation in the marketplace
• Drive the internal and external launch of new products, features and solutions, working collaboratively across departments to ensure high-impact launches that engage both prospects and customers
• Research, optimize and manage pricing and packaging for the core AppViewX platform and future products and services
• Speak on behalf of AppViewX internally and externally and deliver high-impact presentations, webinars, and events
• Offer expertise in various marketing disciplines – including go-to-market strategy, sales enablement, video, written content, events, webinars, and campaigns – to enable rapid growth
• Work in close collaboration with designers, developers, and product managers for ensuring adoption of product features
• Conduct comprehensive brand analysis and competitive landscape research to identify differentiation opportunities
• Develop brand messaging framework, translating complex technical capabilities into compelling brand narratives
• Led brand storytelling initiatives incorporating customer insights and market research into cohesive brand positioning
• Create brand-focused content strategy including technical thought leadership, brand storytelling, and social media content

Oct 2018 – Apr 2019 · 6 mos

• Drive the internal and external launch of new products, features and solutions, working collaboratively across departments to ensure high-impact launches that engage both prospects and customers
• Strategize and Develop brand positioning, messaging and content that clearly articulates the ACL value proposition and showcases our technical and business differentiation in the marketplace
• Create customer-facing brand content including thought leadership whitepapers, brand stories, and creative presentations that supported $3M+ in brand-attributed pipeline
• Led content creation initiatives, translating complex technical capabilities into compelling brand narratives and value propositions
• Led Brand Rehaul with complete redesign of brand assets, touchpoints, and narratives - transformed the website, sales kits, and videos
• Handling a team of skilled presales and marketing executives
• Creating Brochures, Whitepapers, Playbooks/eBooks, and writing blogs to establish ACL as thought leaders in the respective technological domain
• Translating brand strategy into plans, brand positioning and go-to market strategies. Strengthening the brand identity and positioning across online and offline channels
• Designed and Carried out the launch of Omnichannel Retail service line for ALTEN Calsoft Labs, handling technical partnerships, PR and media relationships

Oct 2016 – Sep 2018 · 1 yr 11 mos

•  Drive the internal and external launch of new products, features and solutions, working collaboratively across departments to ensure high-impact launches that engage both prospects and customers
•  Strategize and Develop brand positioning, messaging and content that clearly articulates the ACL value proposition and showcases our technical and business differentiation in the marketplace
•  Create customer-facing brand content including thought leadership whitepapers, brand stories, and creative presentations that supported $3M+ in brand-attributed pipeline
•  Led content creation initiatives, translating complex technical capabilities into compelling brand narratives and value propositions
•  Led Brand Rehaul with complete redesign of brand assets, touchpoints, and narratives - transformed the website, sales kits, and videos
•  Handling a team of skilled presales and marketing executives
•  Creating Brochures, Whitepapers, Playbooks/eBooks, and writing blogs to establish ACL as thought leaders in the respective technological domain
•  Translating brand strategy into plans, brand positioning and go-to market strategies. Strengthening the brand identity and positioning across online and offline channels
•  Designed and Carried out the launch of Omnichannel Retail service line for ALTEN Calsoft Labs, handling technical partnerships, PR and media relationships
•  Offering expertise in various marketing disciplines – including go-to-market strategy, sales enablement, video, written content, events, webinars, and campaigns – to enable rapid growth.
•  Working in close collaboration with designers, developers, and product managers for ensuring adoption of product features.
•  Creating marketing collaterals – including user guides, security documents, pitch decks, and product videos – to sales teams to help them close crucial deals.
•  To Perform Market research and prepare case studies/white papers on a periodical basis and maintain a repository for later usage

Oct 2014 – Sep 2016 · 1 yr 11 mos · Chennai Area, India

•  Developed targeted brand messaging for Fortune 100/500 prospects, creating compelling brand narratives that improved engagement rates by 25%
•  Created comprehensive brand content library including presentations, creative assets, videos, and thought leadership materials
•  Generating business opportunities via networking and associations.
•  Making prospective clients aware of organization’s technical and professional capabilities through business case presentations and discussions
•  Maintaining excellent business relationships, closing deals and driving high levels of customer satisfaction and retention by estimating partners' needs, expectations and goals
•  Delivering and guiding proposal responses of RFI/RFP’s for Fortune 100s and 500s along with many other SME’s spread across Retail, Ecommerce, Banking & Finance, Manufacturing and Healthcare covering Non-IT and IT (web, mobility, analytics, backend and front end technologies) consulting and solutioning
•  Understanding and coordinating client’s needs / customization of product and consulting with technical team to deliver solutions as per schedule through agile delivery methodology
•  Working closely with the Sales team and Top management in ensuring closure of deals and responsible for third party tie-up’s and negotiations for joint bid’s

May 2013 – Sep 2014 · 1 yr 4 mos · Chennai Area, India

•  Developed business intelligence and performed market overviews, forecasts and competitive assessments to produce comprehensive and insightful reports/presentations that summarize knowledge, findings, and recommendations
•  Managed multiple projects within the team that are focused on bringing customer service/operational benefits
•  Designing and undertaking research studies that analyze strategic issues and business-related challenges so that the decision making is informed by facts and comprehensive analysis
•  Conducting account level research to understand the client’s business, processes
•  Responsible for working with the Design and Development teams that cater to client’s need for digital marketing solutions, presenting the solutions to the client
•  Managed multiple initiatives on employment development, process improvement, and innovation
•  Participated in client calls to understand the client requirement, communicated with clients on a regular basis to discuss various modules and insights