Ed Skoroda

CEO

Anacortes, Washington, United States32 yrs 1 mo experience

Key Highlights

Over three decades in technology sales.
Expert in Digital Certificate Lifecycle Management.
Proven track record in enterprise-scale projects.

Stackforce AI infers this person is a seasoned SaaS sales leader with expertise in cybersecurity and cloud solutions.

Contact

Skills

Core Skills

Certificate Lifecycle ManagementCloud ComputingSalesSolution SellingCybersecuritySoftware Solutions

Other Skills

Internet of Things (IoT)Medical DevicesKubernetesContainerizationTechnical AptitudeSales EnablementSales ProcessData CenterChannel PartnersBusiness AlliancesStorageCustomer ServiceStrategyComplex SalesSales Operations

About

With over three decades in technology sales, I am now the Senior Regional Sales Director at AppViewX, specializing in cloud computing and SaaS solutions. My mission is to empower enterprise clients by addressing the burgeoning needs of Digital Certificate Lifecycle Management. At AppViewX, I align my extensive experience with the organization's innovative culture to deliver solutions for machine identities, IoT, and application modernization. In my current role, I've returned as an Account Executive and Evangelist, leveraging my proven track record to engage with customers on Enterprise-scale projects. My competencies include conducting in-depth customer needs assessments, qualifying business and technical requirements, and differentiating our offerings from competitors—skills honed during my tenure as a top-performing sales representative globally. My approach is customer-centric, focusing on uncovering key purchasing drivers to close significant deals.

Experience

32 yrs 1 mo

Total Experience

Average Tenure

Current Experience

None

Retired

Feb 2025 – Present · 1 yr 4 mos · Hybrid

Retired

Appviewx

2 roles

Senior Regional Sales Director

Promoted

May 2023 – Present · 3 yrs 1 mo · Pacific Northwest · Hybrid

Returning to AppViewX Sales as Account Executive and Evangelist addressing a very explosive Digital Certificate Lifecycle Management need for Enterprise-scale Machine Identities, IoT, Medical Devices and Application Modernization (Kubernetes Containerization) for current and prospective customers.

Certificate Lifecycle ManagementCybersecurityInternet of Things (IoT)Medical DevicesKubernetesContainerization+1

Enterprise Account Executive

Sep 2019 – Sep 2021 · 2 yrs · Mid-Atlantic & Northern Cal/PNW

Sr Account Executive. Top performing sales representative globally for duration of employment.
AppViewX was a pre-IPO firm needing a “Street Smart” sales representative to effectively position one core low-code, automation infrastructure platform with two distinct Use Cases:
1) Machine Identify Lifecycle Mgmt
2) Network Operations/Application Delivery Lifecycle Mgmt.
Consistently out-positioned a multitude of competing technologies using strong technical aptitude to consistently conduct:
Customer needs assessment,
Effective qualification of business & technical requirements,
Successful differentiation from competitive solutions
Closing based on uncovering compelling buyer purchasing drivers.

SalesSolution Selling

Proofpoint

Named Account Manager- Cloud Security Sales - Eastern PA & NY/NJ

Nov 2015 – Dec 2018 · 3 yrs 1 mo · PA/NY/NJ

Successful Account Executive selling Email Cloud Security solutions to Fortune 100 corporations in the Greater Philadelphia and New York City metropolitan areas.
Moving on... seeking to assist an expanding, next generation of IT Security seeking firm to scale a proven sales model to a broad market base.

SalesCloud Computing

Symantec

Sr. Account Executive

Dec 2001 – Apr 2015 · 13 yrs 4 mos · Greater Philadelphia Area

Over 15+ years selling Security and Storage Software Solutions to Large Enterprises regionally (MidAtlantic, New York & New Jersey), National Accounts, Global Accounts and Verticals (Telco, Cable, Manufacturing and Finance) and Global Strategic Partner relationships (Big 4).
Experienced selling SECURITY software for Endpoint Security, Data Loss Prevention, Vulnerability & Compliance, On-Prem & Cloud Email Security, Mobile Security, Host Intrusion Prevention, Security Intelligence, Authentication, SEIM, Encryption, Network Security, Managed Security Services and Professional Services.
Experienced selling Storage, High Availability, On-Prem and Cloud Backup software and Professional Services.
Partner Experiences:
Global Partners (IBM, Accenture, Dell, HP, PWC, E&Y, etc.)
National Distributors (Tech Data, Ingram,, etc.)
Corporate Resellers (SHI, Softmart, CDW, SoftwareONE, Dell, etc.)
Technology Partners (IBM, HP, VMware, NetApp, etc.)
Value Added Resellers (local or application-specific)

SalesCybersecurity