Elena Cruickshank — Business Development Executive

I connect with stakeholders around the globe to understand their needs and spark conversations that lead to meaningful change around their current data challenges. I like to think of what I do as where creative strategy meets human connection. Whether it’s crafting smart outreach, dynamically speaking about someone’s actual challenges, or finding new ways to engage niche industries, I bring curiosity, empathy, and a dose of imagination to everything I do. My journey hasn’t been linear - I’ve guided bike tours through a busy Barcelona, taught languages, created art exhibitions, sold cosmetics on a crowded high street, worked with global tech organisations, etc. -, but every step taught me something about people, diversity, adaptability and storytelling, which shows up in my approach. I’m an intrepid learner, ever-expanding my passion for photography, travel, languages, yoga, drawing, history, nature and psychology. Maybe because of my multicultural background, I avidly explore new ideas and cultures through everything I do. I find authenticity to be an essential compass in this over-influenced time we live in, I want my work to feel real, useful, and, when possible, a little inspiring. If this resonates, I’d love to connect. Let’s talk data, creativity, travel stories, how to make a more positive impact on the world or anything in between.

Stackforce AI infers this person is a versatile professional in Data and Creative Industries.

Location: Barcelona, Catalonia, Spain

Experience: 19 yrs 5 mos

Skills

Business Development
Sales
Graphic Design
Photography

Career Highlights

Expert in data-driven stakeholder engagement.
Creative strategist with a multicultural background.
Passionate about visual communication and storytelling.

Work Experience

Qlik

Senior Global Strategic SDR (8 mos)

Team Lead Business Development Representatives UK (3 yrs 4 mos)

Business Development Representative (11 mos)

EIMS

Inbound and Outbound Sales Representative (11 mos)

Adobe Commerce

Customer Engagement Specialist (11 mos)

Fat Tire Tours

Tour Guide (9 mos)

Meller Marketing

Freelance Translator (7 mos)

Laline RD

Retail Salesperson (10 mos)

Andrés Dos Leyes

Proofreader and reviewer for the book "No me pidas que me queme" (2 mos)

Nobel Biocare

Secretary and Receptionist (1 mo)

G2 Travel Services

Hostess & Transfer (3 yrs)

CM Dental

Graphic Designer (8 mos)

Elements Artist

Self-employed Graphic Designer & Photographer (12 yrs 5 mos)

Personal Dog Trainer

Dog Trainer (9 mos)

UNICEF

Comercial (1 mo)

Centre Veterinari Marina

Veterinary Assistant (1 yr 2 mos)

Self Employed

English Teacher (12 yrs 5 mos)

Education

Grado en Traducción e Interpretación y Lenguas Aplicadas at Universitat Oberta de Catalunya

Traduction et Interpretation at Université libre de Bruxelles

Traducció i Interpretació at Universitat Pompeu Fabra

Gráfica Publicitaria at Escola Llotja

Bachillerato at Escola Massana

Elena Cruickshank

Business Development Executive

Barcelona, Catalonia, Spain19 yrs 5 mos experience

Key Highlights

Expert in data-driven stakeholder engagement.
Creative strategist with a multicultural background.
Passionate about visual communication and storytelling.

Stackforce AI infers this person is a versatile professional in Data and Creative Industries.

Contact

Skills

Core Skills

Business DevelopmentSalesGraphic DesignPhotography

Other Skills

ProspectingOutreachQualificationCRM ManagementTechnology UtilizationKPI MetricsTeamworkAdaptabilityDigital IllustrationBrandingLayoutsTranslationDrawingForeign LanguagesFine Art

About

Experience

19 yrs 5 mos

Total Experience

Average Tenure

Current Experience

Qlik

3 roles

Senior Global Strategic SDR

Promoted

Oct 2025 – Present · 8 mos · Barcelona, Catalonia, Spain

Team Lead Business Development Representatives UK

Promoted

Jun 2022 – Oct 2025 · 3 yrs 4 mos · Barcelona, Catalonia, Spain

Ensuring the UK BDR team performs well by following their KPI's, whilst guiding them and helping them with any training they may need and best practices in the Enterprise space by:
Prospecting – Identifying and researching potential leads and accounts using different platforms such as Cognism, SalesNav, and 6Sense to match the ICP
Outreach – Initiating contact with leads through personalized messaging across multiple channels
Qualification – Assessing lead interest using sales methods (BANT)
CRM Management – Maintaining CRM data integrity in Salesforce by recording lead interactions consistently
Technology Utilization – Using automation tools to streamline sales and marketing processes for efficiency
KPI Metrics – Achieving KPIs through pipeline generation
Teamwork – Collaborating with cross-functional teams to smoothly transition qualified leads for deal closure
Adaptability – Pivoting and adjusting strategies based on the changing needs of the market

ProspectingOutreachQualificationCRM ManagementTechnology UtilizationKPI Metrics+4

Business Development Representative

Jun 2021 – May 2022 · 11 mos · Barcelona, Catalonia, Spain

Assisting organisations to bring all their data together in real-time to make it actionable. Qlik drives business value by providing the ability to uncover hidden insights from analyzing the data from different sources effectively.

Eims

Inbound and Outbound Sales Representative

Jul 2020 – Jun 2021 · 11 mos · Barcelona, Catalonia, Spain

Adobe commerce

Customer Engagement Specialist

Jul 2020 – Jun 2021 · 11 mos · Barcelona, Catalonia, Spain

Magento, an Adobe company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries and was recently named a leader in the Gartner Magic Quadrant for Digital Commerce. By understanding your current e-commerce strategy and your business revenue goals we can provide you the best suitable solutions in the market from Magento such as BI, Order Management and Omnichannel . It will enable you to keep your business competitive in the market by offering the last trends in e-commerce. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace.

Fat tire tours

Tour Guide

Jun 2019 – Mar 2020 · 9 mos · Barcelona Area, Spain

Guiding clients around the city on bikes whilst ensuring they followed the rules.
Repairing the bikes that had problems (brakes, flat tires, etc.)
Giving the clients interesting historical and cultural facts about the places we passed, depending on their interests.
Ensuring our clients would enjoy their stay as much as possible, by recommending things they could do and helping them with anything they needed.

Meller marketing

Freelance Translator

Oct 2018 – May 2019 · 7 mos · Barcelona, Catalonia, Spain

Translating articles for Meller Marketing's magazine from Spanish into English and reversed.

Laline rd

Retail Salesperson

Sep 2018 – Jul 2019 · 10 mos · Barcelona

Managing stock and new arrivals of products.
Advising the customer on which products would benefit them and showing it to them.
Store decoration and cleanliness.

Andrés dos leyes

Proofreader and reviewer for the book "No me pidas que me queme"

Oct 2017 – Dec 2017 · 2 mos · Barcelona, Catalonia, Spain

Reviewing the language in the Spanish poetry book "No me pidas que me queme" by Andrés Dos Leyes and correcting any linguistic mistakes it had.

Nobel biocare

Secretary and Receptionist

Aug 2017 – Sep 2017 · 1 mo · Barcelona Area, Spain

Managing stock (items that needed to be sent or that clients sent back) with SAP.
Managing shipments and the employees' mail and supplies in the office.
Speaking to the clients about any incidents and taking calls for the company.
Greeting clients that came into the office for meetings.

G2 travel services

Hostess & Transfer

Jun 2016 – Jun 2019 · 3 yrs · Barcelona Area, Spain

Ensuring the clients landed safely in their correspondent groups and got to their hotels.
Solving any sort of incidents that the clients had (sickness, delays, loss of luggage, reservations).
Greeting clients and arranging pick-ups and outings for them according to their interests.
Making sure the clients arrived in time to get their flights back and helping them with matters such as check ins, VAT refunds, etc.-

Cm dental

Graphic Designer

Apr 2014 – Dec 2014 · 8 mos · Barcelona

I was designing all the branding for their company, such as their business cards, or personalized informative flyers regarding their products. I was also in charge of designing their merchandising, magazine ads, banners and leaflets for conventions.

Elements artist

Self-employed Graphic Designer & Photographer

Jan 2014 – Present · 12 yrs 5 mos · Barcelona Area, Spain

All sorts of photoshoots (weddings, modeling, newborns, family, etc.)
Digital and traditional Illustration, applying mixed techniques.
Graphic Design, branding and layouts for any kind of support (logos, flyers, business cards, leaflets, etc.)
@elementsartist
https://www.behance.net/3ssentialdesign

PhotographyGraphic DesignDigital IllustrationBrandingLayouts