Christy Merkley

Business Development Executive

Huntingburg, Indiana, United States2 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Over 8 years of experience in marketing operations.
Proven track record in lead generation and conversion optimization.
Expert in implementing data-driven marketing strategies.

Stackforce AI infers this person is a SaaS Marketing Operations Specialist with a strong focus on lead generation and data-driven strategies.

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Skills

Core Skills

Lead GenerationMarketing OperationsDemand GenerationSales Enablement

Other Skills

Cross-team CollaborationWorkflow AutomationData AnalysisCRM ManagementSales Funnel OptimizationBusiness Process ImprovementPerformance ReportingCustomer AdvocacyCampaign EffectivenessAccount MarketingOperational StrategyMarketing AttributionKey Performance IndicatorsMarketing CommunicationsMarketing Campaign Management

About

As a Senior Marketing Operations Specialist with a focus on Lead Generation in the SaaS sector, I specialize in optimizing marketing systems and processes to drive customer acquisition, increase lead conversion rates, and accelerate revenue growth. With over 8 years of experience, I have a proven track record of implementing data-driven marketing strategies, leveraging automation tools, and refining multi-channel campaigns to achieve measurable results.

Experience

2 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Matrixcare

Sr. Marketing Operations Specialist – Lead Gen

Apr 2022 – Present · 4 yrs 2 mos · Indiana, United States · Remote

Managing inbound leads swiftly but judiciously—triaging them accordingly based on sales territories and lead assignment rules.
Conducting research to prequalify potential prospects and scrubbing data related to prospects.
Supporting marketing and sales team to improve performance, measurement, and maintenance of their leads.
Monitoring data for new and prospective clients in the system ensuring engagements are correctly logged, information is accurate, and documents are attached, as well as reporting and follow-up activities meet the organization's requirements.
Support reporting on lead follow-up, conversion rates, and campaign performance—surfacing recommendations for improvement
Inform playbooks and routing rules for the live chatbots on websites
Provide support and coverage for other critical marketing activities during peak periods or vacation schedules, including:
o Email QA & testing
o Tradeshow planning and promotions
o Test messaging, timing, and promotions across the user journey
o Implement and design vendor applications

Cross-team CollaborationWorkflow AutomationLead GenerationMarketing Operations

Sap

Inside Marketing Rep

Sep 2019 – Apr 2022 · 2 yrs 7 mos · Indiana, United States · Remote

Generate Net New Business through prospecting and presenting our 3,200 solutions
Strategic & Target Account Profiling, Mapping, and conducting Research
Establish a consistent pipeline of businesses to support the company’s sales goals on a monthly, quarterly, and annual basis.
Focused on growing existing business for SAP within key accounts
Working collaboratively with sales executives to meet and exceed the company’s revenue goals. I set appointments for any of the 20+ sales executives we have onboard and place 80-220 calls a day
Mentor and assist in onboarding new team members
Working within an internal CRM to update and ensure data integrity and quality

Cross-team CollaborationWorkflow AutomationDemand GenerationSales Enablement

Indiana department of correction

Recovery Support Specialist

Nov 2018 – Sep 2019 · 10 mos · Indiana, United States · On-site

Assisted counselors in day to day tasks and case management
Lead groups and meeting to promote safety and rehabilitation
Understanding the language of active recovery
Complete an initial interview to understand "how the resident plans to sustain active recovery"
Help patients to create a network of support and work towards life goals such as work, education, and personal relationships
Participate in community activities to develop sober activities and awareness of the importance of recovery