Pramit B.

VP of Engineering

Mumbai, Maharashtra, India11 yrs 5 mos experience

Key Highlights

Over 10 years of experience in performance marketing.
Led digital growth initiatives at Google and Amazon.
Expertise in e-commerce and digital advertising strategies.

Stackforce AI infers this person is a Digital Marketing and E-Commerce expert with extensive experience in B2B and B2C sectors.

Contact

Skills

Core Skills

Digital MarketingGrowth MarketingStrategic PartnershipsPerformance MarketingE-commerceAccount ManagementB2b SalesCredit Risk

Other Skills

Online SalesStakeholder ManagementRevenue & Profit GrowthConversion OptimizationPaymentsPay Per Click (PPC)Online MarketingDigital ChannelsShopper MarketingPaid Search StrategyBudget ManagementGoogle AdsMarket SegmentationAnnual PlanningOnline Advertising

About

With over 10 years of corporate experience across various domains and industries, I am a passionate and results-oriented performance marketing manager at Google. My mission is to help clients achieve their business goals and grow their online presence through effective and innovative digital advertising solutions. At Google, I leverage my expertise in digital marketing, e-commerce, growth strategy, and account management to deliver high-quality campaigns, optimize performance, and build strong relationships with key stakeholders. Previously, I worked at Amazon, where I led strategic account management and partnerships for Amazon Business and Amazon Advertising, driving consistent revenue and client satisfaction. I also have a background in banking and financial services, where I gained valuable skills in risk management, credit analysis, and investment banking. I hold a PGDIM (MBA) degree from IIM Mumbai (previously National Institute of Industrial Engineering)

Experience

11 yrs 5 mos

Total Experience

Average Tenure

Current Experience

Google

2 roles

Stretch Role - Strategic Partnerships @ Google Pay

Jan 2024 – Sep 2024 · 8 mos

Took on a stretch role in addition to my core role of performance marketing.
Led Bank Partnerships for Online Merchants at GPay

PaymentsStrategic Partnerships

Performance Marketing Consultant

Jan 2022 – Jan 2024 · 2 yrs

1) Drive revenue & growth opportunities: a) Designing and executing A/B testing for innovative ad formats like PMax, Value based bidding and shifting toward a profit-driven mindset
2) Delivering annual budget forecasts: a) Developing go-to-market search advertising opportunity sizing for key markets b) Created multi-quarter One-Google advertising solutions that have full-funnel consideration with sharp focus on automation & measurement
3) Strengthened product efficiency and operational excellence: a) Identified product gaps in campaigns, provided recommendations and maintained operational rigor

Pay Per Click (PPC)Online MarketingDigital ChannelsShopper MarketingPaid Search StrategyBudget Management+11

Idfc first bank

Vice President - Digital Acquisition (Credit Cards & Retail Assets)

Jan 2024 – Present · 2 yrs 5 mos · Mumbai, Maharashtra, India

Lead Digital Acquisition for Credit Cards and Retail Assets (Personal Loans, Education Loans, 2/4W Loans, LAP, BIL etc) portfolio.
Lead a 10 member team comprising of Digital Acquisition Managers, Growth Managers and Analysts to drive Digital growth for the bank.

Online SalesStakeholder ManagementRevenue & Profit GrowthGrowth MarketingDigital MarketingConversion Optimization

Cipla

Senior Marketing Manager - Ecommerce

Jan 2021 – Jan 2022 · 1 yr

Spearheading eCommerce &ePharma channel PnL of $80M, anchoring revenue strategies, collaborative marketing plans, key investments in building processes and channel innovations.
Driving business across B2B & B2C marketplaces, omnichannel, & egrocers customers through joint business partnerships, discoverability through media, content & search and co-branded tie-ups.
Driving excellence in discoverability through search & content strategy
Managing partnerships with eCommerce/ePharma platforms and agencies

E-CommerceDigital ChannelsShopper MarketingPaid Search StrategyBudget ManagementPerformance Marketing+10

Amazon

3 roles

Business Development Manager - Key Accounts

Jan 2020 – Jan 2021 · 1 yr

Worked with Head Brands across categories, spear heading the digital marketing plan for fashion brands - Luggage, Apparel, Shoes, Watches etc.
Key Deliverable included having Independent ownership for end-to-end Amazon media strategy & execution (for head brands).
Delivering consistent revenue across the portfolio with a substantial contribution to the overall Fashion Ads business.
Consultative Assistance to Partners Brands towards growing their overall Business on Amazon.in using Amazon Ad Products such as Display advertisement (CPM based), Search Advertisement (CPC based), DSP etc.
Formulated and Planned (JMP's) Joint Marketing Plan discussions & conceptualised Amazon media strategy for 2020 across top Brands
Executed and managed digital campaigns (CPC and CPM , along with Amazon DSP) for Brands across Marketing Funnel - Awareness, Consideration & Purchase

Sales GrowthDigital ChannelsShopper MarketingPaid Search StrategyBudget ManagementRevenue & Profit Growth+12

Manager, Key Accounts & Category Management (MLDP)

Jan 2019 – Jan 2021 · 2 yrs

Led a team of 5 Account Managers to drive growth and success of Strategic Amazon Business sellers
Managed a number of high-priority sellers to help them grow disproportionately on Amazon Business by ensuring they understand our promotional opportunities, tools and policies.
Strategize and recommend to sellers’ demand & pricing strategy leveraging data analytics to drive maximum sales
Represented the 3P B2B AM team across both internal, external stakeholders and forums
Conducted deep dive analysis on issues affecting seller business performance and provided the Voice of the Seller as an input into product development and process improvement

Sales GrowthDigital ChannelsB2B salesRevenue & Profit GrowthCategory ManagementProgram Management+6

Summer Intern (Marketplace Leadership Development Program)

Apr 2018 – Jun 2018 · 2 mos · Bengaluru, Karnataka, India

Awarded a Pre-Placement Offer
Value Recovery Strategy for Heavy & Bulky (H&B) Categories
Deep dived into grading pilot data to identify the damage types/reasons causing products to be unsellable
Assessed suitability of Re-Commerce channels for Heavy &Bulky products covering Operations, Financial & Customer aspects.
Formulated an integrated value recovery strategy with potential to improve recovery by up to 16%
Developed a detailed SOP for Grading Operations & defined damage standards for outer packaging
Implemented recommendations by liaising with stakeholders including Legal, Category, Ops & Vendors
Conceptualized & piloted Furniture Grading at Customer Doorstep to identify damaged on arrival items

Barclays investment bank

Analyst - Wholesale Credit Sanctioning

Jan 2017 – Jan 2017 · 0 mo · Mumbai Metropolitan Region

Credit risk evaluation, monitoring and limits administration for corporate clients based out of US & Europe
Supported senior credit officers in periodic credit reviews and administration of Barclays’ risk limits
Collaborated with onshore clients for M&A deals by undertaking credit analysis for internal risk approvals

Siemens

Analyst Leveraged Finance

Jan 2015 – Jan 2017 · 2 yrs · Mumbai Area, India

Crisil limited

Associate- Credit

Jan 2013 – Jan 2015 · 2 yrs · Mumbai Area, India

Commercial LendingAsset-Based LendingMarket IntelligenceCredit Risk

Itc limited

Summer Intern

May 2012 – Jul 2012 · 2 mos · Bangalore

Market Intelligence

Grasim industries limited

Winter Trainee

Dec 2011 – Dec 2011 · 0 mo · Bharuch,Gujarat

Interned with Birla Cellulose, a group company of Grasim Industries Ltd. Birla Cellulose is the World’s largest manufacturer of Viscous Staple Fiber(VSF). Over the course of this internship, I got a complete overview of plant operations at their Kharach plant.

Nocil

Summer Trainee

Jun 2011 – Jul 2011 · 1 mo · Navi Mumbai , Maharashtra

Icici prudential amc ltd

Summer Intern

May 2011 – Jun 2011 · 1 mo · Mumbai Metropolitan Region

Interned with the Risk Management Group. Worked on "Portfolio Construction using Quantitative Methods" focused on human intervention free, bottom up equity portfolio construction.