Nov 2023 – Present · 2 yrs 7 mos · Hamburg, Germany

• Shaping the future of composable commerce systems through AI-native cloud solutions.

Dec 2022 – Nov 2023 · 11 mos · Hamburg, Germany

• Transforming a global market leader and industry pioneer and into a technology-driven product organization, creating a seamless and comprehensive customer experience for Fortune 500 clients.

Jul 2021 – Dec 2022 · 1 yr 5 mos · Hamburg, Germany

• Designing and implementing a group-wide ecommerce stack, responsible for the overall architecture of involved components.

Apr 2012 – Dec 2021 · 9 yrs 8 mos · Hamburg

• Leading D2C Ticketing and E-Commerce platform, acquired by AEG.
• Responsible for product, architecture, development, qa and tech operations, leading and growing multiple cross-functional teams.
• Development of a high-performance, ecommerce/ticketing plattform (SaaS), launching 250+ online shops with peaks sales of 10,000+ products per minute.

Jan 2011 – Mar 2014 · 3 yrs 2 mos · Greater Hamburg Area

• Development of a complex online marketplace in the luxury goods sector, integration of 80 international retailers.
• Setup and scaling of the entire infrastructure and all production and operations processes: web shop, billing, photo production, editorial, supply chain, logistics, billing

Jan 2008 – Dec 2010 · 2 yrs 11 mos · Berlin

• Technical program management, steering of multiple agile Scrum teams of 25 developers in a migration project of over 1,600 websites within the Bayer Group.
• Development of a uniform procedure for determining the profitability of website migration projects.
• Definition of uniform analysis procedures with comparable KPIs for standardized performance measurement and distribution of internal allocation costs.
• Execution of load tests, optimization and tuning of the performance of the hosting infrastructure and several integrated applications.

Aug 2005 – Dec 2006 · 1 yr 4 mos · Basel, Basel, Switzerland

• Development of the architecture and prototype for a global intranet portal including CMS integration.
• Definition of development guidelines for Internet and Intranet sites for international units and their local agencies

Mar 2004 – Dec 2007 · 3 yrs 9 mos · Atlanta, Georgia, United States

• Leading the different development teams as lead architect, recruiting and setting up the US development team.
• Migration of the company-wide CMS system, international rollout in 38 countries. Implementation of ITIL standard processes and introduction of company-wide DAM and DMS systems.
• On-schedule implementation of a complex website relaunch within a very tight time frame. Streamlining the database and software architecture (approx. -75% complexity and scope), increasing performance and maintainability while reducing costs significantly.

Dec 2003 – Dec 2010 · 7 yrs

• Web Development boutique agency, acquired by SinnerSchrader Group.
• Implementation of large scale web projects for companies like Gruner+Jahr, Axel Springer, Ericsson, Hilton Hotels, Pioneer Investment, Activest, Actelion Pharma, Direct Line and others.
• Building online businesses in various sectors: scooter rental, online insurance, sports betting, online gambling, restaurant reservations, voucher portals, fashion and accessories

Mar 2003 – Feb 2004 · 11 mos · Zurich, Switzerland

• Digitization and automation of workflow processes in the CS Intranet and Internet with significant reduction of costs and time-to-market.
• Integration of external systems, introduction of a PKI-based single sign-on solution in the CS intranet, consulting and coaching during the relaunch of the CS website, advising on CMS migration

Apr 2000 – Mar 2003 · 2 yrs 11 mos · Greater Hamburg Area

• Design, development and global rollout of a comprehensive extranet infrastructure to digitize all essential processes of retail site management (10k+ sites). Implementation of various custom applications, including Shop optimization, category management, haulier and supply chain management.

Jul 1999 – Mar 2000 · 8 mos · Greater Hamburg Area

• Development of a visionary extranet-based workflow management platform for planning and controlling worldwide marketing campaigns for Deutsche Lufthansa.
• Development of an online leasing calculator for BMW Bank