Victoria Olavarria

VP of Marketing

Argentina9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global campaigns driving significant growth.
Built product marketing engine from scratch.
Transformed brands with innovative marketing strategies.

Stackforce AI infers this person is a SaaS marketing leader with expertise in product marketing and brand transformation.

Contact

Skills

Core Skills

Enterprise MarketingGo-to-market StrategyProduct MarketingBrand TransformationDigital Product LaunchProject ManagementProduct DevelopmentBrand ManagementMarketing StrategyDigital Marketing

Other Skills

Manage Complex ProjectsProject DirectionSenior Program ManagementMarket StrategiesCreative WritingMarketing CampaignsAdvertisingB2BAdaptabilityMessagingMarketing AnalysisProduct LaunchMarket AnalysisSales TrainingB2B Marketing

About

With 10+ years in marketing, I’ve built a career driving growth at the intersection of consumer brands and SaaS. At Oral-B and Gillette, I scaled market share to record highs. At Deel, I’ve led global campaigns and launches across a portfolio of 15+ products, shaping go-to-market strategies that resonate worldwide. I bring analytical rigor, a strategic mindset, and creative storytelling, backed by a coding bootcamp that enables me to bridge the gap between technology and marketing. Currently, I lead Enterprise Marketing at Deel, owning positioning, go-to-market strategy, and cross-functional execution to drive growth across some of the world’s most complex organizations.

Experience

9 yrs 6 mos

Total Experience

3 yrs 2 mos

Average Tenure

4 yrs 6 mos

Current Experience

Deel

3 roles

Global Enterprise Marketing Lead

Promoted

Nov 2025 – Present · 7 mos

Leading enterprise go-to-market and demand generation at Deel, aligning product marketing, growth, and sales to drive global pipeline.

Manage Complex ProjectsProject DirectionSenior Program ManagementEnterprise MarketingGo-to-Market Strategy

Product Marketing Team Lead

Promoted

Mar 2023 – Dec 2025 · 2 yrs 9 mos

As the 2nd PMM hire at Deel, I worked on 15+ product launches and multiple GTM strategies, messaging, and positioning, helping propel Deel from $50M to $1B run rate.
Built the product marketing engine from scratch -ICPs, buyer personas, 500+ sales assets, ROI calculators, battlecards, 130+ case studies & customer videos- now the org-wide source of truth for positioning and messaging.
I now lead a PMM team that turns customer and market intelligence into product roadmap input and buyer-ready narratives, arming 1,000+ GTM team members with proof points that win SMB-to-enterprise deals.

Market StrategiesProduct MarketingCreative WritingMarketing CampaignsAdvertisingB2B+9

Product Marketing Manager

Dec 2021 – Mar 2023 · 1 yr 3 mos

Nayla norryh

Growth and Marketing Consultant

May 2020 – Dec 2021 · 1 yr 7 mos · Spain · Remote

Led a full brand transformation for a high-growth entrepreneurial coaching business, developing new messaging and visual identity across web, social, email, podcasting, and paid media, resulting in a 35% increase in lead generation.
Launched and scaled two digital products across 10+ countries (up from an initial 2–3), driving 2× YoY revenue growth by optimizing paid acquisition, landing page conversion, and email marketing. End-to-end funnel improvements also tripled earnings per lead.
Launched a podcast that ranked in Apple Podcasts’ Top 10 in Spain and Argentina and surpassed 100K downloads, positioning Nayla Norryh as a thought leader in the entrepreneurship space.

Marketing CampaignsAdvertisingAdaptabilityBrand TransformationDigital Product Launch

Plataforma 5 - coding bootcamp

Lead Project Manager

May 2020 – Dec 2021 · 1 yr 7 mos · Remote

Drove end-to-end delivery of Pledu, Platforma5’s virtual learning hub, by steering a six-engineer squad through two-week Scrum sprints; shipped MVP on time while maintaining continuous release cadence. Laid the groundwork for future product-marketing roles where fluency in “dev-speak” is a differentiator.

Manage Complex ProjectsProject DirectionSenior Program ManagementProject ManagementProduct Development

Procter & gamble

4 roles

Senior Brand Manager "Gillette"

Jun 2019 – May 2020 · 11 mos

Brand and business lead for Gillette Argentina (~$95M business), leading a cross-functional team across marketing, media, commercial, finance, and operations. Developed and launched the brand's first-ever “Value Reframing” campaign—shifting consumer perception and premium positioning—later scaled region-wide.

Market StrategiesProduct MarketingCreative WritingMarketing CampaignsAdvertisingMarket Analysis+3

Senior Brand Manager "Oral-B"

Promoted

May 2018 – Jul 2019 · 1 yr 2 mos

Brand and business lead for Oral-B Argentina (~$25M business), leading a cross-functional team across marketing, media, commercial, finance, and operations. Built a first-of-its-kind digital marketing model for the brand, integrating E-Commerce, digital influencers, SEM, and PR, resulting in +400% media engagement, 25% cost savings, and 7% volume increase.

Market StrategiesProduct MarketingCreative WritingMarketing CampaignsAdvertisingProduct Launch+4

Brand Manager “Brand Operations”

Nov 2016 – Apr 2018 · 1 yr 5 mos

Partnered with brand managers across all P&G categories to drive high-impact marketing campaigns, including premium live events, product trial activations, in-store multi-brand cross-sell strategies, TV commercial productions, company-wide value campaigns, and purpose-driven NGO initiatives.

Marketing Campaigns