May 2023 – Jun 2026 · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Dp jewelline Private Limited ( Mumbai Head Office ) , Brand - Kumari Fine Jewellery.
• SEO & Digital Strategy
• Designed and executed complete SEO strategy (on-page, off-page, technical) to drive organic growth
• Leveraged Google reviews and local SEO for brand trust and visibility
• Integrated website APIs with marketplaces for real-time SEO optimization and product visibility
• eCommerce & Marketplace Management
• End-to-end eCommerce management.
• Streamlined website + API integration to synchronize inventory, pricing, and order flow management.
• Developed ultimate performance strategy to maximize ROAS across all digital platforms
• Marketing Automation & CRM
• Built and implemented marketing automation workflows (email, WhatsApp broadcasts, retargeting)
• Deployed CRM systems to track customer lifecycle, boost retention & personalize communication
• Optimized KPI-driven campaigns with real-time analytics
• Performance Marketing & Ads
• Managed cross-platform ad strategy (Google Ads, Meta, YouTube...)
• Built ultimate ad funnel strategies from awareness to conversion
• Budget optimization and KPI-driven A/B testing for continuous performance improvement
• UI/UX & Website Optimization
• Led UI/UX development for conversion-optimized, mobile-first eCommerce websites
• Increased average session time and reduced bounce rates via strategic user experience improvements
• Email & WhatsApp Marketing
• Created automated drip campaigns and broadcast strategies for segmented customer bases
• Achieved high open and conversion rates using targeted messaging & behavioral triggers
• Print Media & Traditional Channels
• Integrated print media with digital campaigns for 360° brand reach
• Customer Care & Retention
• Built scalable customer support system integrated with CRM and WhatsApp
• Inventory & Operations Management
• Implemented ERP/Inventory software with auto-sync to online and offline channels
• Achieved lean inventory turnover with strategic forecasting and automation.

Dec 2021 – Mar 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Clarks Reliance Head Office - E-commerce.
• Operations Management: to Define Department wise deliverable Control on ground operations through active monitoring of Key KPI's and
• ensure necessary TAT is adhered to.
• Process Excellence: depth working of existing process and have ability to create a new one & Maintain
• Monitor the health of the Department and set up MIS reports.
• Inventory Management: Coordinate with Purchase planning and on ground teams to control inventory level
• and hygiene to ensure timely delivery of product to the customer. Establish Quality Control Process for each
• operational activity.
• New Initiatives: Lead/ Participate and actively drive new initiatives and roll outs.
• Customer Service: Coordinate with team/ Agency & provide instant solution & close the case.
• Agency: Manage Adyogi, Fynd, Liqvd Asia, RBL Monobrand on daily basis.
• Retails (+35 Stores): Online Sale management on daily basis, Handling Area Manger & Store Manager.
• Management: Managing performance of Ecommerce Marketplaces, Website, OMNI, OR & SOR Channel,
• Leading pricing, promotions, managing P&L.
• Digital Marketing: To mine SEO Keywords to optimize product sponsoring campaigns on Amazon & Google
• with aim to reduce ACOS and convert into higher sales.
• Website Management: Maintain Creatives / Banners / Catalogue / PDP page/ Pricing on daily basis.
• DSR REPORT: Google Analytics DSR report Analysis & Share report to CEO on daily/ weekly, Monthly basis.
• Partner Management: Build Channel differentiation and identify triggers to activate different channels, to
• develop and manage strong relationships
• & inventory control, oversee day-to-day operations, include ensuring stock availability, movements in margins
• and sales velocities, Leading pricing, promotions, managing P&L, Cost Optimization structures.
• Call and SMS follow up /MIS Report/ Google Analytics/ Campaign /Overall responsible – E commerce platform.

Sep 2019 – Dec 2021 · 2 yrs 3 mos · Mumbai Area, India

• Develop and maximize a client base by focusing on strategic selling techniqes, Updating, uploading, maintain
• product listing on Amazon/ Website/Shopify, Experience sales & design derived.
• Act as a central focal and coordination point for the brand-related/e-commerce, Develop and manage all
• merchandising activities per key account to achieve desired results, to maintain & initiate Vendor Relationship
• Management / sales management.

May 2017 – Apr 2019 · 1 yr 11 mos · Central Area, Bahrain

• Handling entire operational design process for upcoming collection!!
• trend analysis and work in progressive for intire design.
• SWOT analysis in the company.
• Responsibilities include supporting the devji aurum Workshop jewelry manufacturing aesthetic and integrity to create unique and enduring jewelry pieces with diamonds and gemstones.
• Focus on improving overall efficiency by adhering to Company prescribed routing steps and within standard times for completion of jewelry pieces and key projects flowing through the devji Workshop. Functions and responsibilities will be carried out in full compliance of quality standards, project time-lines, gemological requirements, work instructions and procedures. Use appropriate tooling as required.
• Communicate effectively to keep Director updated on project status, issues, and concerns. Identify potential barriers to meeting completion time-lines as soon as they arise.
• Immediately notify Director of any discrepancies.
• design development within the department.

Nov 2016 – Apr 2017 · 5 mos · Jaipur Area, India

• Design worked under the direction of the Creative Director to support the conception and execution of branded materials including Corporate Identity,Trend analyse,inspiration board,client board,color
• board,material board, jewellery board, signature Labels, Style Guides & Presentations.
• Retail and Specialty jewellery design, Environmental/Signage, etc.
• CORE ACCOUNTABILITIES:
• Work with Art Director ,senior desiginers, head of design department,crm team ,Visual Merchandising teams to develop seasonal design assets in campaign concept presentations with trend , including: direct mail and promotional materials with directors.
• Design product playbooks and retail product knowledge documents,company profiles and persentation.
• Research creative trends in competitive markets and apply that knowledge to the development of marketing projects.
• Work with design director to lay out in seasonal imagery overview documents for wholesale and international companies.
• Develop brand identities for collaborations and sub-brands, research inspirational images and products; develop range of design in jewellery and collection, compile final with presentation boards.
• Translate business and local market trend compelling and cohesive visual identity with derewala industries ltd/brands
• Stay current on design/design house/fashion/editorial/retail/competitor trends,with national and international market/Anticipate and resolve creative challenges independently.
• Manage junior designers, freelance designers and interns; provide a framework for creative and professional growth.
• Previous experience with design house preferred pallavi foley bangluru.
• experience with jewellery design and familiarity with design turnover specifications.
• “out-of-the-box” solutions
• Strong ability to multi-task, work under pressure, manage time efficiently to completed all project
• deadlines with standard industry software
• Special projects/trend project /client project/graduation project as assigned.

Jun 2016 – Jul 2016 · 1 mo · banglore

• Jewellery Designer
• Design worked under the direction of the trend with supporting Creative Director pallavi foley to support the conception and execution of forcasting Identity,Trend analyse,inspiration board,client board,color board,range development and final product.
• board,material board, jewellery board, signature Labels, Style Guides & Presentations.
• Retail and Specialty jewellery design, Environmental/Signage, etc.
• Providing timeline for the development of the collection
• Finalizing sketches / technical sketches.
• Creating 3D technical renderings
• Helping with sourcing materials and suitable manufacturer(s).
• Providing feedback on feasibility of a concept
• Trip to factories for product development
• Detailed renderings of each style,Prototype correction specification
• Trip to factories where required to guide final sample development
• Final sample inspection
• Final sample comment sheets
• CAD Skills – Rhino (3D modeling),corel draw project
• Good product and pricing awareness in order to give accurate direction to produce a creative and competitive product
• trend driven and possess strong initiative,trend vision analysis 2017+,wgsn and forcasting.
• Jewelry manufacturing knowledge is essential
• Ability to multi-task,time management
• Attention to detail, precision and accuracy