Oct 2023 – Present · 2 yrs 7 mos · New Zealand · Remote

Jun 2023 – Nov 2023 · 5 mos · Australia · Hybrid

• Founder of Eleventh Level Consulting, a marketing transformation consultancy, specialising in helping brands to In-House agency and marketing services. Using the lens of creative operations, Eleventh Level helps brands to better use their budgets, enable their creativity and focus on their people & culture.

Feb 2020 – May 2023 · 3 yrs 3 mos · Melbourne, Victoria, Australia

• Spearheaded the merge of creative and digital functions to create an in-house agency model – set up as an internal function within DuluxGroup head office – tasked with revitalizing, and growing their in-house content and digital marketing agency capabilities to create a competitive and complementary function
• Recruiting, training, and developing top tier talent to move from agency to brand and adding new workstreams to servicing a wide range of graphic design, packaging, multimedia, and digital marketing requirements for all internal brands
• Grew the internal creative function from a team of 5 to 22 in 18 months remotely through Melbourne lockdowns
• Significant year on year savings of external agency spend allowing these funds to be repurposed back into Dulux marketing
• Creation of a Digital Marketing function inhouse – SEO, Martech, Social, Copywriting and Content strategy
• Drive the creation and execution of a self-contained and self-funding department of marketing/creative professionals
• Extensive knowledge of P&L control, team/people management, new business/sales and business models

Sep 2018 – Jul 2019 · 10 mos · London, United Kingdom

• Year 1- 33% revenue growth, with 21% profit
• Complete gender pay parity within 2 years
• Incredible employee engagement scores across the business
• IPA Women of Tomorrow finalist 2018
• Transitioned agency through the loss of largest client to a broader and safer portfolio of clients, whilst still allowing growth in the Pernod Ricard group and overall growth and profitability
• Overseeing all operations, production, and people elements of the business
• Large focus on running a smooth, profitable, and happy production and traffic department, including producers, project managers, DOP and resource manager. Output for clients varied between content for social, digital films, TVC’s, large scale rebrands, strategic repositioning and digital design
• Accountability for all hiring and staff continual professional development plans
• Main clients during that time Pernod Ricard (Jacobs Creek, Beefeater Gin, Havana Club) Lindt and Lindor, UGG, Primark, Richmond Sausages, and FGS

Oct 2016 – Jul 2019 · 2 yrs 9 mos · London, United Kingdom

• Overseeing everything from smooth operations to staff engagement, production to project management, this is a varied and exciting role in a wild and growing company of rockstars!

May 2016 – Jul 2016 · 2 mos · London, United Kingdom

• Heading up the live action arm th1ng at a prominent animation and film production company.

Aug 2014 – Mar 2016 · 1 yr 7 mos

• HR/COO: In charge of continual company improvement across the board, including processes and staff education
• Head of Production: Final sign off of all budgets, production spend, scheduling and organization. Growth in total annual production budgets, increasing shoots per year, and steady profit margins within target % across department.
• Client Services Director: Main link between Production and Account Management, final sign off of budgets for pitches to client, go to person for any questions on client management or problem clients.
• Head of Postproduction: Scheduling and managing eight motion graphics designers and two editors. In charge of all postproduction budgets and external postproduction spending.
• Continual growth in all departments under my management
• Drove cohesion and decision making around production, costs, prior work, timings and workflow.
• Implementing staff structure and future proofed systems to facilitate and manage that growth
• Troubleshooting a department outside of scope to support them to regain efficiency and healthy growth

Nov 2013 – Aug 2014 · 9 mos

• Line managing Production team, Account Management team and Postproduction Coordinator
• Approval of all budgets and production spend and all budgets going through the account management department
• Overseeing account management department
• Liaising with the postproduction department to maintain workflow
• Managing long term or high-end client relationships
• Creating and overseeing systems for use in account management and postproduction department
• All staff training and new hires relating to Production and Account Management teams
• HR management (holidays, sickness, contracts, payroll etc
• Mentoring an account manager with promise to become a successful leader within the account management team
• Retention and growth of many high-profile clients as well as leading this team to continual increases in client base
• Continual growth of production department, production budgets, and maintained profit margins.

Dec 2011 – Nov 2013 · 1 yr 11 mos

Jan 2011 – Dec 2011 · 11 mos

• Creating the production department and hiring and mentoring staff to cover the increasing workload.

Jun 2010 – Oct 2010 · 4 mos

Oct 2010 – Dec 2010 · 2 mos