Abhinav Mishra

CEO

New Delhi, Delhi, India20 yrs 3 mos experience

Key Highlights

19 years of experience in consumer insights and strategy.
Expertise across multiple sectors including FMCG and Technology.
Proven track record in business and relationship development.

Stackforce AI infers this person is a Consumer Insights and Strategy Expert with extensive experience in FMCG and Technology sectors.

Contact

abhinavmishra5@gmail.com LinkedIn

Skills

Other Skills

Business Intelligence (BI)SalesThought LeadershipData AnalyticsCustomer InsightMarket ResearchSegmentationConsumer BehaviourCompetitive AnalysisQuantitative ResearchMarketing StrategyProduct DevelopmentCustomer SatisfactionShopper MarketingAnalytics

About

Abhinav is a seasoned business executive with over 19 years of consumer insights and strategy experience. He has rich multi-sector expertise of delivering insights based agenda to clients across FMCG, F&B, BFSI, Telecom, Automotive, E-Commerce, M&E and Technology sectors. He has proved business and relationship development skills by driven decision making along with senior stakeholders across EMEA, SEA & NAMR regions. Abhinav has demostrated business and financial planning including delivering healthy margins and process optimisation as well. He has the subject matter expertise on key quantitative research domains such as consumer segmentation, brand health audits, advertisement testing, new product development (concept & product testing), portfolio optimisation, pricing and stakeholder management. Further, he has also worked on qualitative research protocols such as IDIs & group discussion. Aim - Offer impactful insights-based solutions, enabling brands in building better products & services.

Experience

20 yrs 3 mos

Total Experience

2 yrs 4 mos

Average Tenure

1 yr 6 mos

Current Experience

Independent consultant

Insights and Strategy Expert

Nov 2024 – Present · 1 yr 6 mos

Offer insights-based strategic consulting to blue-chip clients across India and EMEA.

Visa

Senior Consultant

Jun 2024 – Oct 2024 · 4 mos · New Delhi, Delhi, India · Hybrid

Liaise with key stakeholders, understanding business need & sharpen insights agenda in CEMEA region.
Share thought leadership in planning, designing and delivering market research work.
Working on multiple VCA and Media Strategy projects.

Inqognito insights pvt. ltd.

Quantitative Research Head

Aug 2023 – Apr 2024 · 8 mos · Gurugram, Haryana, India · On-site

Leading a team of energetic researchers in delivering customer centric strategies that demonstrate tangible business outcomes for the clients.
Responsible for sales, client servicing, overall delivery and talent mentoring & management.

Consultant / self-employed

Expert | Consumer Insights

Jan 2019 – Jul 2023 · 4 yrs 6 mos · New Delhi, Delhi, India · Hybrid

Provide insights and strategy based consulting to clients across EMEA, India.
Strategic content creation.

Boston consulting group (bcg)

Knowledge Expert, CCI | Global Lead

Aug 2016 – Sep 2018 · 2 yrs 1 mo · Gurugram, Haryana, India

A leadership role involving setting up the Global Insights CoE and delivering best-in-class insights solutions to the global case teams.
Driving consumer insights and strategy: Involved monitoring need gaps and covering white
spaces with relevant offerings (across qualitative, quantitative and digital CI space). Covered multi sectors like CPG, Telco, Banking, Technology and broadly all the facets of research i.e., ideation, segmentation, branding, stakeholder, portfolio & pricing.
Delivering best in class processes and products: Supported the business by writing white papers. Further, developed business assets like creating, technical advancement & expanding benchmarks and codifying proprietary methodology using digital CI tools

Kantar

2 roles

Associate Director

Promoted

Jun 2012 – Jul 2016 · 4 yrs 1 mo · Dubai, Dubai, United Arab Emirates

Managed client servicing business worth USD 2.2 Million; exceeded revenue and gross margin targets by around 15% in 2015 by new client development. Experienced in driving higher margins by codifying and commercializing syndicated offerings.
Serviced Nestle, Unilever, Coca Cola, Mobily KSA, NBAD, NBF, QNB, Al Jazeera, MAF.
Spearheaded shopper and brand tracking protocols, Managed segmentation, brand health audit
and tracking, portfolio management, stakeholder management and shopper programs for key
Banking, Telecom and CPG clients.