Apr 2023 – Jul 2024 · 1 yr 3 mos

• Led the Storefront/Visual Merchandizing experience for Myntra, responsible for driving storefront commerce and engagement metrics.~30% of revenue for Myntra.
• Responsible for product initiatives & impact analysis across Search & Reco charters.
• Led the Supply Planning for Display Monetization, with ~100% Growth over Last Year
• Owned & Implemented Structured Process to conceptualize, initiate AB experiment & design immediate &long-term success metric & documents the learnings. Delivered 10% uplift in Revenue per user
• Conceptualized CY’23 Product roadmap for SF experience, search relevance & sort algorithms
• Delivered 7% YoY growth in Avg Time spent & 29% reduction in Bounce Rate
• Liaised with 10+ cross functional teams for maintaining the overall health of Myntra’s Storefront

May 2021 – Mar 2023 · 1 yr 10 mos

• Streamlined Storefront & Search metrics Reporting for some of the biggest sale events in India with 350 Mn+ sessions.
• Established Business Intelligence Dashboard for key metrics performance. KPI Tracking by CXO
• stakeholders
• Led Storefront and Monetisation Analytics charter at Myntra, working directly with senior leaders across Product and Business teams to deliver insights.
• Owning the Impression Supply Planning across monetization, Business Units & other Key initiatives
• and ensured adherence to the same.
• Frequent RCAs and funnel checks to arrest the drop in metrics & design actionable to help in fixing the leakages & bringing more revenue.
• Ensuring the BAU Metrics Reporting to give a 360-degree of the health of the StoreFront Product.
• Owned Offline experiment analysis across Store, Search & Reco to deliver a 10% improvement int the
• overall RPU.

Jul 2020 – May 2021 · 10 mos

• Worked as a Product Analyst looking after e-commerce Product
• Increased step-conversion by 10% by carrying out AB experiment on funnels Post CABN
• Designed Payment Failure UX which helped to decrease the failure transactions by 10%
• Designed the prepaid coupon flow for users who attempt to do payment via COD which lead to an increase in prepaid orders by 6%
• Delivered Impactful Stories with the help of the Design & Tech Team
• Worked with the Marketing Team to reactivate the audience who has become dormant in the pregnant stage and reactivate them in the mother stage

Jan 2020 – Jun 2020 · 5 mos

• Achieved a milestone of 5% lift in D1 Retention of New users on the app
• Cracked the Login Dropoff Problem, resulted in a 3% decrease in the dropoff of new users. Reduced the cash burn by 20-30K per day
• Tracked retention vs CPI metrics from marketing campaigns and channels.
• Analyzed Large Datasets by designing complex queries on Google Big Query Platform
• Worked with 5 cross-functional teams (engineering, marketing, design, content, and operations)

Jun 2019 – Jul 2019 · 1 mo · Gurugram, Haryana, India

• Data Center IS&T Summer Intern
• Contributed to various project lifecycles in Automation and Cloud Computing operations of DC Team
• Presented White Paper on Windows Core Server 2016 v/s Desktop GUI that enabled the organization to make decisions on where to use core servers.