ADARSH TIWARI

Associate Consultant

Noida, Uttar Pradesh, India6 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in Marketing Automation tools and strategies.
Proven track record in B2B and B2C campaign management.
Strong mentoring and stakeholder management skills.

Stackforce AI infers this person is a MarTech specialist with expertise in marketing automation and campaign management.

Contact

Skills

Core Skills

Marketing AutomationCampaign ManagementEmail Marketing

Other Skills

Adobe WorkfrontAEMAJOAEPAdobe CampaignSophiaReportingDigital MarketingMarketoEmail Newsletter DesignEventbriteGoogle SheetsAdobe Experience Platform (AEP)Adobe Journey OptimiserApp Marketing

About

Technical Consultant II at Adobe, with a total of 6.10 years of professional experience and specialization in Marketing Automation Tools such as AJO, AEP, Marketo, Adobe Campaign, Sophia (Adobe in-house marketing automation tool), and SFDC (basic). 1. A team player with an eagerness to take initiative and experience in stakeholder (internal and external) management. 2. Expertise in consistently delivering results in B2B and B2C Marketing Campaigns management (triggered behavioral and batch), Webinar API integration, Process, and People Management. 3. Mentoring other team members on the processes and modules of marketing automation tools through technical and functional KT sessions. 4. Creating and maintaining the documentation for enablement and best practices.

Experience

6 yrs 11 mos

Total Experience

3 yrs 1 mo

Average Tenure

Current Experience

Adobe

Technical Consultant II

Sep 2021 – Jan 2026 · 4 yrs 4 mos

1. Spearheaded multiple-surface triggers and batch marketing initiatives as a SME, including InApp Notification, Banner, and Email campaigns using tool such as AEM, AJO, AEP, Adobe campaign and Sophia.
2. Developed and optimized the range of campaigns aimed at enhancing revenue and engagement, encompassing Upsell, Downsell, Cross-Sell, Resurrection, UQFM, QFM, Winback, and Stopped. And developed various onboarding series for free and paid users.
3. Worked extensively on Dynamic Fragments, Journeys, and Campaign execution within Adobe Journey Optimizer (AJO).
4. Designed and built audiences in Adobe Experience Platform (AEP), ensuring accurate segmentation using both streaming and batch data sources.
5. Performed rigorous end-to-end testing of audience qualification and journey orchestration to ensure high delivery accuracy.
6. Utilized Helper Function fragments and AEM Headless (AEMH) integration to enable multi-lingual content delivery within AJO.
7. Played a key role in the AJO migration project, successfully executing core tasks related to journey setup, audience activation, and content configuration.
8. Worked across multiple surfaces/channels including email, push, and in-app messaging.
9. Gained hands-on experience in AEP schema exploration and validation, optimizing structure for journey activation.
10. Optimized email layout code to achieve maximum speed and scalability.
11. Designed P-blocks and Delivery templates, as well as metadata, to produce both static and dynamic email templates within Adobe Campaign.
12. Utilized AEM content fragments to design various banner types (Video, Full Length, Split, and Carousel banners) in-app.
13. Created detailed documentation and wiki of all technical processes and procedures.

Adobe WorkfrontCampaign ManagementMarketing Automation

Rightwave

3 roles

EMC + SME - Designing

Promoted

May 2021 – Sep 2021 · 4 mos

1. Worked for Redis labs on the tool Marketo: email sends, newsletters and digest launches, monthly program setups, A/B Testing, smart lists, tokens, campaigns execution, lead activity tracking, investigation tasks & analytical reports.
2. Triggered campaigns for Redis University: Orchestrated Marketo programs, designed and executed email campaigns for different courses, with continue testing and end to end campaign management from campaign creation, add records into smart lists relevant to Marketo, and scheduled email distributions.
3. Post launch reporting including Email Touch Report, Email Link Performance report, Email Performance report, Web Track report, and People performance report.
4. Have good ability to grasp things easily and an excellent team worker. Also, trained as an Associate E-Marketing Consultant.
5. Design banners for RightWave Blog post.

ReportingDigital MarketingEmail MarketingCampaign Management

EMC

Promoted

Apr 2020 – Apr 2021 · 1 yr

1. Landing Page Management (WordPress): Improved around 100 landing pages by replacing PDFs with Lookbook links from Marketo, incorporated quotes into case study landing pages, and maintained synchronization with Google Sheets updates.
2. Event Program Coordination (Marketo and Eventbrite): Collaborated on various RedisConf event programs within Marketo, streamlining them by merging them with Eventbrite events through Zapier integration.
3. Email Automation Enhancement (Marketo): Updated and optimized 108 confirmation-triggered email templates in Marketo to improve engagement and user experience.
4. Segmentation Strategy Development (Marketo): Strategically created and managed segmentations based on buyer personas in Marketo to enhance targeted marketing efforts.
5. Created Web Trek report Monthly basis in Marketo

ReportingEmail Newsletter DesignEmail MarketingCampaign Management

Associate EMC

Feb 2019 – Apr 2020 · 1 yr 2 mos

1. Experience in resolving Email, Email templates, Email (Newsletter), and Landing page issues (with HTML, CSS, etc.), Email Campaigns, and core Marketo concepts.
2. Designing Responsive Emails with the help of media queries.
3. List Import and Campaign Setup: List cleaning, developing and setting up Marketo and SFDC campaigns, additionally smart campaigns for imported lists.

Digital MarketingGoogle SheetsEmail MarketingCampaign Management

Rightwave infosolutions, india (payroll)

Design Specialist

Feb 2019 – Sep 2021 · 2 yrs 7 mos

Troubleshot and resolved complex issues related to email templates, newsletters, landing pages, and campaign executions using HTML, CSS, core Marketo functionalities, and API integrations.
Directed the end-to-end orchestration of Marketo programs for cloud-based courses, including campaign design, continuous testing, audience segmentation, and scheduled email deployments.
Conducted comprehensive list management activities, including data cleansing, importation, and configuration of campaigns within Marketo and Salesforce (SFDC), alongside the development of smart campaigns for imported segments.
Generated detailed post-launch performance reports such as Email Touch, Link Performance, Email Performance, Web Tracking, and People Performance reports to evaluate campaign effectiveness and optimize future initiatives.
Demonstrated quick adaptability and strong teamwork skills, while also contributing as a trained Associate E-Marketing Consultant.
Maintained and enhanced over 100 WordPress landing pages by replacing static PDFs with dynamic Lookbook links from Marketo, integrating client testimonials into case study pages, and synchronizing updates with Google Sheets.
Designed and developed visually impactful banners to support RightWave blog marketing campaigns.
Collaborated with an open-source data store client to execute targeted email sends, newsletters, and digest launches, managing monthly program setups, A/B testing, smart list segmentation, token management, campaign execution, lead tracking, investigative analysis, and creation of actionable analytical reports