Akshaya Reddy — Business Analyst

I reduced a 4-hour reporting workflow to 5 minutes by rebuilding it from the ground up in Databricks.That project wasn’t just about speed it was about transforming unreliable, manual analytics into scalable, automated intelligence that marketing and growth teams could actually trust.I’m a Data Analyst specializing in retention analytics, funnel optimization, and pipeline automation. My focus is simple: turn messy event data into structured, decision-ready insights that improve conversion, reduce churn, and drive measurable business impact.Here’s what that looks like in practice:• Built a Bronze-to-Gold Databricks pipeline processing 2M+ web events with 99.9% SLA reliability• Improved session accuracy from 68% to 92% by standardizing timestamp logic and device mapping• Reduced malformed and duplicate events by 18% through automated validation frameworks• Automated retention matrices, cutting manual build time from 60 minutes to under 1 minute• Analyzed 11 monthly cohorts to uncover retention variability (22% best vs 4% worst M1 retention)• Modeled churn intervention strategies targeting 64K+ new customers within 30-day windows• Centralized device-level funnel analytics across 276K users to support product and growth teamsTechnically, I work across:SQL | Python | Databricks | Spark SQL | ETL Pipelines | Cohort Analysis | Funnel Analytics | Data Validation | KPI Dashboards | Lifecycle AnalyticsBut what truly differentiates me is how I connect engineering discipline with business outcomes.I don’t just build dashboards.I design systems that scale.I don’t just report metrics.I translate them into strategic recommendations.My background combines strong data governance principles with customer lifecycle analytics, allowing me to support marketing, CRM, and product teams with clean, structured, reliable data.I’m continuously expanding into analytics engineering, scalable cloud data workflows, and advanced modeling techniques to bridge the gap between analytics and infrastructure.If you’re building data systems that power growth, retention, or product intelligence -- let’s connect. To contact : akshayareddy0212@gmail.com #DataAnalytics #GrowthAnalytics #Databricks

Stackforce AI infers this person is a Data Analyst specializing in scalable data solutions for marketing and growth analytics.

Location: Atlanta, United States

Experience: 0 mo