Aleksandra Orekhova

Digital Marketing Specialist

Norway10 yrs 6 mos experience
Highly Stable

Key Highlights

  • Expert in driving B2B marketing strategies.
  • Proven track record in demand generation.
  • Strong focus on data-driven marketing insights.
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in digital marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyDemand Generation

Other Skills

Online AdvertisingDigital marketingMedia RelationsPresentationsBusiness-to-Business (B2B)Presentation SkillsContent DevelopmentKey Performance IndicatorsHTMLGoogle AdwordsGoogle AnalyticsCustomer ServiceLeadershipPublic SpeakingTeam Leadership

About

Driving business growth of small and medium-sized enterprises and seeing the brand as a psychology driven matter. I choose: digital but human-oriented, I am: visual but listening, I work: with the products that truly make a change.

Experience

10 yrs 6 mos
Total Experience
3 yrs 5 mos
Average Tenure
3 mos
Current Experience

Canonical

Regional Marketing Manager (EMEA)

Feb 2026Present · 3 mos · Remote

  • Owning end-to-end go-to-market planning and campaign execution across portfolios, territory or vertical.
  • Developing and leading marketing programs that engage with prospects to drive opportunities and revenue.
  • Collaborating closely with other marketing teams to improve content performance and conversion through data-driven insights.
  • Partnering with events, content, paid media, and social media teams to execute integrated campaigns across channels.
Demand GenerationOnline AdvertisingMarketing Strategy

Stormgeo

2 roles

Marketing Manager - EMEA

Promoted

Jan 2023Feb 2026 · 3 yrs 1 mo

  • Developing, implementing, and evaluating the overall marketing strategy for StormGeo in EMEA, aligning it with our growth and retention targets.
  • Crafting, executing, and assessing regional marketing plans and associated campaigns to effectively reach our target audience.
  • Generating marketing content and communication specific to the regional market, such as creating copy for campaigns, articles, external and internal releases, emails, and social media posts.
  • Initiating and drafting regional press releases and supporting media outreach in collaboration with the Communications department.
  • Adapting global content to meet local needs, promotions, and distribution requirements.
  • Planning and executing industry-specific and StormGeo events aimed at engaging both prospects and existing clients.
  • Contributing to the reinforcement of our brand's presence in the region and ensuring the consistent use of our brand identity.
  • Collaborating closely with the global marketing team, actively participating in the planning and execution of various marketing projects to drive our overall marketing efforts.
Demand GenerationDigital marketingMedia RelationsPresentationsMarketing StrategyBusiness-to-Business (B2B)+3

Digital Campaign Specialist

Jan 2022Mar 2023 · 1 yr 2 mos

  • Develop and execute digital marketing campaigns across various channels, including email, social media, display advertising, and PPC
  • Delivering MQLs with targeted content marketing campaigns and improving the quality of incoming leads
  • Building nurture campaigns to help Sales stakeholders drive commercial results
  • Collaborate with internal stakeholders to develop campaign messaging, offers, and creative assets
  • Analyze campaign performance data to measure success and optimize campaigns for maximum ROI
  • Work with external vendors, such as agencies, to execute campaigns when necessary
PresentationsBusiness-to-Business (B2B)Presentation SkillsKey Performance Indicators

Self-employed

Digital Marketing Consulting

Aug 2018Mar 2023 · 4 yrs 7 mos · Greater Oslo Region

  • Marketing consulting of small and medium-sized enterprises with a focus on digital branding, product testing, and achieving initial growth:
  • Developing, managing and implementing Online Marketing Programs and Strategies (SEO, PPC, display, lead generation, Social Media Marketing).
  • Developing and implementing digital branding and personalized online voice of entreprise.
  • Managing clients’ SEO / PPC projects with proven results, landing page optimization, market research and analysis, familiar with keyword evaluation tools, communication with clients.
  • Training customers on how to utilize different marketing channels and tools, measure outcome and ensure a strong online presence on their own.
PresentationsBusiness-to-Business (B2B)Presentation Skills

Timik group ab

2 roles

Digital Marketing Manager (Norwegian)

Apr 2018Jan 2022 · 3 yrs 9 mos · Oslo, Oslo, Norway

  • Planned and executed digital marketing strategies for medical and sports products targeting end consumers.
  • Increased online sales by managing Facebook Ads, Google Ads, and Merchant Center, and by launching affiliate marketing campaigns.
  • Designed, developed, and maintained landing pages with a strong focus on SEO and SEM best practices.
  • Contributed to B2B social media marketing efforts and produced tailored content for various digital platforms.
  • Tracked and analyzed campaign performance using tools like Google Analytics and Facebook Business Manager to optimize results.
Business-to-Business (B2B)Presentation Skills

Digital Marketing Intern (Norwegian)

Nov 2017Apr 2018 · 5 mos · Oslo, Oslo, Norway

  • B2C digital marketing
  • Testing out of new products' online sales:
  • Creating landing pages;
  • SEO optimization;
  • Online advertising (Facebook, Adwords, Affiliate Marketing).
  • B2B digital marketing:
  • SEO optimization of existing website;
  • Google analytics integration;
  • Using digital marketing analysis in order to improve content and online performance of website's landing pages.

Век бизнеса

Digital Marketing Consultant

Sep 2015Sep 2017 · 2 yrs · Norway

  • Drove full-stack marketing project for educational services and an e-learning startup.
  • Developed one-page websites using HTML/CSS and created targeted content.
  • Implemented digital marketing strategies to drive brand growth and lead generation.
  • Optimized sites for SEO and integrated Google Analytics.
  • Managed social media marketing to enhance visibility and engagement.
Business-to-Business (B2B)

Zalando se

Competitive Intelligence

Mar 2015Aug 2015 · 5 mos · Berlin Metropolitan Area

  • Working as an intern within the Competitive Intelligence Team in a fast-growing e-commerce company. Performing tasks such as:
  • Competition trends and customer trends monitoring
  • Publishing of updates on latest industry news
  • Tracking and analysis of existing competitors changes
  • Industry businesses benchmarking
  • Working closely with various internal partners to support competitive and market forces into strategic planning and defining market opportunities

Education

Technische Hochschule Wildau

Master's degree — European Management

Jan 2014Jan 2015

Peter the Great St.Petersburg Polytechnic University

Master's degree — World Economics

Jan 2013Jan 2015

Peter the Great St.Petersburg Polytechnic University

Bachelor's degree — International management

Jan 2009Jan 2013

Saimaa University of Applied Sciences

Bachelor's degree — International Business

Jan 2011Jan 2012

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