Alex Pan

Performance Marketing Manager

United States15 yrs 4 mos experience

Highly Stable

Key Highlights

Led campaigns generating over 100M installs.
Managed multi-million dollar acquisition budgets.
Expert in user acquisition and performance marketing.

Stackforce AI infers this person is a Growth Marketing Leader in the Gaming industry.

Contact

Skills

Core Skills

User AcquisitionPerformance Marketing

Other Skills

Executive VisibilityFunnel OptimizationCross-functional Team LeadershipPaid SocialSearchDSPsCTVSEMDisplay AdsVideo AdsASOSQLFinancial ModelingAnalyticsValuation

About

Growth Marketing Leader with 10+ years scaling global apps across mobile, and web platforms. I’ve led multi-million dollar acquisition budgets and growth strategies that delivered over 100M+ installs and $500M+ lifetime revenue for top gaming and social platforms. My expertise spans UA, funnel optimization, ASO, measurement, and re-engagement across major channels (Google, Meta, TikTok, Apple Search, DSPs, CTV). I thrive in high-growth environments where data-driven experimentation, cross-functional collaboration, and creative innovation unlock new growth curves. I’ve built and led teams of media buyers, and creative strategists, while partnering closely with Finance, Product, and Data Science to drive efficient, scalable growth. I’m excited to bring this experience to Performance Marketing Leadership roles at companies ready to accelerate user acquisition, maximize LTV, and expand their global footprint.

Experience

15 yrs 4 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 mos

Current Experience

The pokémon company international

Senior User Acquisition & Performance Marketing Manager

Jan 2026 – Present · 4 mos · Bellevue, Washington, United States · Hybrid

Imvu

Head of Performance Marketing

Sep 2022 – Jan 2026 · 3 yrs 4 mos · San Francisco Bay Area · Remote

Leading the growth team in executing marketing campaigns across paid social (TikTok, Snap,
Google, Meta, Twitter), Search (Apple, Google), DSPs (Moloco, Mintegral), and CTV for growth initiatives on desktop, IOS, and Android for IMVU, the world's largest web3 avatar-based social network.

Executive VisibilityFunnel OptimizationCross-functional Team LeadershipUser AcquisitionPerformance Marketing

Playtika

Senior Director, Performance Marketing

Aug 2019 – Jul 2022 · 2 yrs 11 mos · Santa Monica, California, United States · On-site

Led Performance Marketing efforts for Best Fiends, the hit puzzle game with $500+ million lifetime revenue.

Seriously digital entertainment

3 roles

Senior Director, Performance Marketing

Promoted

May 2019 – Aug 2019 · 3 mos

Acquired by Playtika (NASDAQ: PLTK) in 2019.
https://venturebeat.com/business/playtika-acquires-best-fiends-mobile-game-publisher-seriously/
Grew Best Fiends' and Best Fiends Stars' user base on Facebook, IOS, Android, and Amazon platforms, and helped to generate over 100 million lifetime downloads and $285 million in lifetime revenue for the Best Fiends franchise as of 2019.
Key member of Pocket Gamer's Award Winning Best Marketing Team in 2019.

Director, Performance Marketing

Promoted

Mar 2018 – May 2019 · 1 yr 2 mos

Senior Manager, Performance Marketing

Aug 2017 – Mar 2018 · 7 mos

Playq

User Acquisition Manager

Mar 2016 – Jul 2017 · 1 yr 4 mos · Santa Monica, CA

Managed multi-million dollar annual budget across acquisition channels to grow the user base for Charm King, one of the top 30 puzzle games by revenue on iOS and Android.
Directed ROAS-driven SEM, display and video ad campaigns with ad partners such as Google, Apple, AppLovin, and Chartboost.
Initiated and negotiated direct deals with app developers to get more favorable terms and pricing compared to buying traffic from ad networks or ad exchanges.
Drove App Store Optimization (ASO) for Charm King’s Google Play page using Google Play -A/B testing tools, resulting in a 7% increase in net installs.