Jan 2025 – Jan 2026 · 1 yr · GLOBAL · Remote

• Founded by brothers Henry and Nick Burch, Butter Baby is a character-led dessert universe launched in Jakarta - blending storytelling, design, and flavor into a brand built for the world.
• Before launch, I've played a pivotal role in taking Butter Baby from post brand to launch, designing the entire marketing, brand, content and events strategy across all verticals for local and global virality - helping translate the founders' vision into a solid marketing play that transcends across all layers, resulting in the biggest marketing launches in Indonesia (and trending globally on socials).
• My role now focuses on end to end Chief Marketing Officer strategy and execution for local business growth and global pop ups including the viral LA pop-up, alongside hands on start up delivery of marketing, social, creative direction, paid, events, celebrity ambassadorships, graphic design, merch, team hiring and management.

Jan 2024 – Present · 2 yrs 4 mos

May 2021 – Present · 5 yrs · Australia

• CIRQO is a new startup revolutionising the cirque and entertainment industry.
• Full launch coming soon!
• www.cirqo.co

Jun 2020 – Present · 5 yrs 11 mos · Brisbane, QLD

• Delicious marketing without the stress 💕
• ☁️ Content creation & full 360• marketing strategy and management studio created for start-up's, medium size businesses and individuals.
• 🌥 Social, marketing, influencer, TikTok management, digital, events, UGC, publicity, content creation, collaboration, consulting and more
• We work with well recognised and respected brands across entertainment, beauty, fitness, fashion, health and wellness, food and beverage, travel, professional services and more.
• We are also a white label agency for content creation and social strategy.

Aug 2016 – Jan 2019 · 2 yrs 5 mos · Brisbane, Australia

• InspireCycle is Australia's original rhythm cycling boutique fitness studio group. They specialise in a breath-taking, music thumping journey of the mind, body and soul, designed to transform the entire body of both women and men.
• The key contact responsible for researching, developing and marketing all national locations under the InspireCycle brand.
• Implementation of a strong and effective local marketing plan to grow corporate, group and individual rider bookings.
• Developing and introducing a full integration social and digital concept across a number of mediums

Aug 2013 – Jan 2016 · 2 yrs 5 mos · Gold Coast / Thailand

• The Love Group is an international company dedicated to bringing world-class entertainment to the biggest markets in the globe. The group specialises in venues that exceed expectations in design, functionality, entertainment and culture - predominantly nightclubs, bars, and beach clubs.
• The key contact responsible for researching, developing and marketing all venues under the Love Group Entertainment umbrella including Love Nightlife Broadbeach, Club Boutique Surfers Paradise, Love Nightlife.SkyBar.Rooftop Pool Phuket and future projects involving Cafe del Mar.
• Specialization in strategy and execution of digital and social media landscapes - creating brand personality concepts and focusing on strong and targeted growth
• Executing and operating new international markets during launch phase (Thailand and domestic Australia) and managing all online presence/strategy and event planning on a weekly basis

Nov 2012 – Jun 2013 · 7 mos · Greater New York City Area

• 92.3 NOW is a leading top 40 radio station in NYC that is part of the national CBS group (reaching 3mm+ responsible for delivering fully integrated 360 degree programs for businesses in the USA.
• Responsible for growing and creating new business for CBS properties (specializing in beauty and tourism industry); utilizing and selling local and national multi-platform opportunities that include on air, digital, and onsite events. Additional responsibilities include mentoring junior associates on business development. Major clients included Tourism & Events Queensland, Nolcha Fashion Week and GG Gatsby.

Jun 2011 – Jun 2021 · 10 yrs · Brisbane, Australia

• Your Remote Head of Marketing Agency.
• Launch | Events | Marketing | Social for some of the world's leading brands and emerging start up's.
• CLIENTS:
• AUSTRALIA
• KOMODO
• SocialBase
• Swimming Australia (Coach David Lush & Olympic Athletes)
• Jake & Elle (My Kitchen Rules)
• Eve & Co Hair
• Genus Skincare
• RAVEN Protection Solutions
• Media In Action (Agency)
• Stephanies Luxury Spas
• LMPR Group (Agency) and client Under The Southern Stars Festival
• The Derm Lab Brisbane
• H&E Group (Agency)
• Oculus Group
• Chevron Island Tan
• Married by Tash
• Queens Salons
• Trayah
• Dolls House Entertainment
• Procon Leisure
• Procomp AUS
• Esteem Medi Spa
• All For Small
• UNITED KINGDOM
• Tracy Walker AVEDA
• Gina Conway Aveda Salons & Spas
• Edward James London Salons
• FashionTv Europe and UK
• USA
• AVEDA
• Scott J AVEDA Salons
• O'live Organic Spa
• Stephen Phipps Hair
• AG Kitchen
• Crush Wine Bars
• Betel Bar & Kitchen
• Yushi
• HeavenSalon.com
• Independent Retailer Month
• Individual consulting with leading beauty and lifestyle brands globally, focusing on business growth through avenues incl. Marketing (Digital + Traditional), Events, Operations + Business Development.
• Full marketing strategy (external and digital) focusing on brand building, lead generation, content creation, promotional assets and staff training for success
• New guest acquisition strategies via PR outreach - editorial coverage/appts + press releases
• Develop brand marketing promotional creative (write and design business plans, flyers, press materials, menu's, video sales tools etc)
• Creative website development, copywriting and SEO
• Specialize in full social media network strategy, content creation, implementation and reporting
• Corporate business award entries (copywriting, editing and design)

Feb 2011 – Jul 2016 · 5 yrs 5 mos · Greater New York City Area

• Examiner.com is a USA and Canada online local and news publication that has over 13.4 monthly unique visitors, and attracts an affluent and well educated demographic.
• Independently source relevant content, images and products for the NYC market with full CMS use for article writing, editing and publishing
• NYC and International event coverage suitable for NYC market including USA Rep. for 2011 Tel Aviv Fashion Week and networking with beauty product suppliers

Feb 2011 – Jul 2011 · 5 mos · Greater New York City Area

• The AVEDA brand is an environmentally responsible, international icon that house 97-99% naturally derived beauty products designed to deliver premier results in haircare, skincare and makeup.
• Event co-ordination of Fashion Week shows (i.e Rodarte) including press liaison, backstage co-ordination, press material edits and gifting; alongside executive assistant responsibilities

Aug 2007 – Mar 2011 · 3 yrs 7 mos · London, United Kingdom

• Gina Conway AVEDA Salons and Spas are a leading 5 star company providing bespoke beauty treatments and service to environmentally conscious guests and those seeking luxury experiences.
• Complete end to end event management of projects (shows, photo shoots, bootcamps, training days, casting calls, press and VIP events) for up to 300 attendees including planning, budgeting, team co-ordination, negotiation, publicity, sales, production and execution
• Presenter on Fashiontv regularly to build corporate partnerships and company PR image
• Ownership and delivery of website launch, digital marketing/social media, email campaigns
• Visualization and design of brand materials including marketing and advertising collateral
• Manage, develop, measure and report to C-level executives on full aspects of PR, Publicity, Marketing, Social Media, Advertising, Business Award Submissions and Promotions for entire multi-location company to track success and support strategic sales planning

Jan 2005 – Feb 2006 · 1 yr 1 mo · Gold Coast, Australia

• Hotel Watermark are a leading hotel group aimed at affluent guests. They offer a wide range of services and are situated in a premier position on the Gold Coast - perfect for business and pleasure.
• Full conference, seminar and wedding event management from inception to completion including food and beverage, accommodation, entertainment, decoration, room hire, AV and creative input.

Jun 2003 – Jun 2007 · 4 yrs · Gold Coast, Australia

• Warner Village Theme Parks are a leading entertainment company that houses multiple theme parks across Australia including Warner Bros. Movie World, Wet'n'Wild and SeaWorld.
• Full co-ordination of media calls, film and seasonal events and attraction launches
• Develop and co-ordinate appearance schedules to host celebrities/VIP’s at five theme parks
• Ownership of schedule and budget, and staff chaperone of all large scale film crews in WVTP