Apr 2025 – Present · 1 yr 1 mo · Boston, Massachusetts, United States · Remote

Aug 2024 – Nov 2024 · 3 mos · United States · Hybrid

• Women in tech utilizing our skill sets for a different purpose. Surfacing truths, helping voters navigate difficult decisions, and speaking out about our reasons why.

Jul 2024 – Jun 2025 · 11 mos · United States · Remote

May 2023 – May 2024 · 1 yr

• Led global marketing team of 50+ employees through org centralization project. Oversaw Demand Gen, CRM, Creative, Product Marketing, Marketing Ops, and Field Marketing across US, FR, UK, & ES.
• Results: Centralized teams across five markets, implemented agile model, established core marketing KPIs, achieved 30% efficiency gains while increasing acquisition by 20% YoY, oversaw hiring for three revenue generating roles, and grew Marketing eNPS 32 points in one year.

Jul 2020 – May 2023 · 2 yrs 10 mos

• Established the global Product Marketing Function at Booksy responsible for storytelling, product GTM, & CRM across both SaaS, Marketplace, and Payments domains serving B2B + B2C audiences.
• Results: Built and managed team of 10+, launch of Booksy GTM framework, delivery of global messaging & positioning, global SaaS relaunch to audience of 50+K, CRM for 3 M&As, launch of Booksy Payments solutions, lift in mid-funnel conversion rates through CRM.

Jul 2014 – Jan 2021 · 6 yrs 6 mos · Marquette, MI

Nov 2012 – Mar 2014 · 1 yr 4 mos · Greater Denver Area

• Responsible for concepting, developing and executing K2’s multi-channel B2B marketing campaigns focused on building our brand, establishing our point of view within the marketplace and driving awareness and education around product releases.
• Drove collaboration between field marketing, creative, digital, operations and product marketing to prioritize marketing initiatives, establish goals and deliver against deadlines.
• Managed ongoing relationships with external vendors, including creative agencies, PR agencies, and industry analysts, who assisted in bringing concepts and messages to market.
• Worked alongside the rest of the global marketing team to plan and execute K2's first User Conference. Responsibilities included venue selection, vendor management, partner sponsorships, coordinating with presenters, and general logistics.

Jun 2012 – Present · 13 yrs 11 mos · United States · Remote

• Founders, toss us your marketing hat. Rely on Forever Paisley to help you build out your revenue-driven marketing function and establish a stronger foundation for scaling. Here's where we can help:
• Bootstrapped: Congrats on taking the reins. Let us help you prioritize your marketing investments and right-size your scaling plan to match the burn rate you're comfortable with.
• Seed: Building your marketing function from 0 to 1. With our product marketing DNA we'll start by assessing your positioning strategies and ensuring alignment with your key audiences. We'll also establish KPIs, dashboards, and introduce an efficient scaling plan.
• Series A: Diversify Channel Mix. Let's explore how far we can push the channels that are working and introduce a culture of experimentation to identify new ones. This also includes org design to help you scale into the future.
• Series B: Matching GTM complexity. Allow us to assess your current marketing org, advise on an optimal org plan, and help align teams towards common goals so that you can realize results amidst transition.

Feb 2012 – Nov 2012 · 9 mos · Marquette, Michigan

• Worked with the Creative Director to manage a business portfolio of 100+ nationwide clients, focused on pitching, implementing and managing seamless marketing and web strategies across various industries including: Food & Beverage, IT, CPG, Retail, Tourism and Healthcare
• Responsible for defining and executing customer marketing programs that include: refined branding and messaging, search engine marketing, search engine optimization, affiliate programs, and social media engagement
• Managed outbound communications, marketing and sales to drive business development
• Project managed web and marketing projects internally to ensure that client objectives around budgets, timelines and deliverables were met

Dec 2010 – Feb 2012 · 1 yr 2 mos

• Conducted regular product trainings, developed comprehensive sales toolkits and tailored customer materials to enable the international sales force of 75+
• Led global product launches and go to market strategies for OEM and direct-to-consumer offerings including FlexT9, Dragon Go! and Dragon TV, to support $300+M revenue goal
• Collaborated with global marketing and PR teams to define value propositions, coordinate communication plans and tailor strategies for international markets
• Compiled monthly reports summarizing marketplace feedback and competitive innovations, keeping the division informed on industry trends and enabling us to react quickly
• Embraced ambiguity and facilitated information sharing following the acquisition of Swype

Oct 2009 – Oct 2010 · 1 yr · Greater Seattle Area

• Provided consultative business services to aide Cascade People’s Center in their efforts to drive program awareness, increase membership and obtain ongoing community support
• Assisted in the planning, marketing and implementation of the annual auction, reaching 150+ community members and driving $25+K in financial support annually
• Secured $14K in funding through a technology grant proposal which will be used to increase the technological literacy of community members through increased PC access and training programs

Apr 2008 – Nov 2010 · 2 yrs 7 mos

• Managed a $4.8M portfolio of top-tier search marketing advertisers across various industries including Telecommunications, Retail and Travel
• Analyzed campaign performance, vertical trends and seasonal conditions to inform search marketing strategies, focused on meeting each clients brand and ROI objectives
• Conducted agency trainings, compiled quarterly business reviews and drove customer satisfaction through effective communication and trusted advising
• Acted as a subject matter expert on adCenter products, tools and processes
• Developed and implemented a comprehensive training and mentorship program to on-board contingent staff hires and MSN Search teams in China

Jul 2006 – Apr 2008 · 1 yr 9 mos

• Managed and allocated fiscal year budget of $3+M with a 10:1 ROI goal in order to drive effective, joint marketing campaigns with Hewlett Packard
• Collaborated with Emerging Markets team to develop and implement go to market strategies focused on driving Windows attach rates and combating piracy in Latin America
• Interfaced with worldwide internal teams and vendor resources to develop consistent, engaging materials for OEM partners, sales representatives and our reseller network
• Facilitated Microsoft participation in OEM press events, technical tradeshows and regional events to drive customer and partner awareness

Aug 2004 – Jun 2006 · 1 yr 10 mos

• Interacted with community leaders to identify key opportunities to enhance the well being of the community’s underprivileged youth, implementing 10+ programs and events per year to meet organizational objectives
• Primary leader for ten committee members, 400+ volunteers, and 50+ business sponsors, gaining expertise in people management, volunteer recruitment and fund development