Allison Lucas

CEO

Indianapolis, Indiana, United States17 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in financial planning and marketing strategy.
  • Proven track record in budget management and execution.
  • Strong leadership in cross-functional team environments.
Stackforce AI infers this person is a Finance and Marketing Strategy expert in the SaaS industry.

Contact

Skills

Core Skills

Marketing StrategyProgram ManagementFinancial PlanningAnalysisFinance StrategyBudget ManagementFinancial AnalysisLeadership

Other Skills

AnalyticsFinance leadTarget settingFunnel KPIsExecutionFinance Business PartnerStrategic planningBudget executionIntegration of processesVariance analysisOperational analysisCost estimatesBid analysisLeadership developmentFinancial metrics

Experience

17 yrs 1 mo
Total Experience
3 yrs 5 mos
Average Tenure
3 yrs 5 mos
Current Experience

Confluent

2 roles

Senior Director, Marketing Strategy & Operations

Feb 2025Present · 1 yr 3 mos

  • Leader of Marketing strategy and analytics, strategic planning and program management, marketing systems and execution, and pipeline generation management.
Marketing strategyAnalyticsProgram managementMarketing StrategyProgram Management

Senior Director, Financial Planning & Analysis

Dec 2022Feb 2025 · 2 yrs 2 mos

  • Finance lead for the Marketing and Developer Experience teams.
  • Finance lead for Pipe Generation (PG) target setting, funnel KPIs, and execution for bookings and consumption based pipeline management.
  • Finance lead for the Product Led Growth (PLG) funnel KPIs and consumption forecasting and execution.
Finance leadTarget settingFunnel KPIsExecutionFinancial PlanningAnalysis

Salesforce

5 roles

Director, Finance & Strategy

Promoted

Aug 2021Dec 2022 · 1 yr 4 mos

  • Primary Finance Business Partner to the CMO organization
  • Responsible for guiding the organization’s strategic long range plan, annual plan and short term budget execution.
  • Trusted extension of the CMO leadership team for strategic global goal alignment and execution.
  • Partner closely with CMO leadership to evaluate financial impact and budget affordability of resource tradeoffs between workforce and marketing programs in short and long term planning.
  • Collaborate cross-functionally across global sourcing, accounting and operations teams to drive operational alignment and excellence for Marketing spend management and execution.
Finance Business PartnerStrategic planningBudget executionFinance StrategyBudget Management

Senior Manager, Finance & Strategy

Aug 2019Aug 2021 · 2 yrs

  • - Primary Finance Business Partner to the CMO organization
Finance Business PartnerFinance Strategy

Financial Planning and Analysis Manager

Aug 2017Aug 2019 · 2 yrs

  • Primary Finance Business Partner to the EVP of Product Marketing; promoted to Chief Marketing Officer.
  • Drove a successful integration of processes and cross-team relationships to consolidate Product and Corporate Marketing organizations.
Finance Business PartnerIntegration of processesFinancial PlanningAnalysis

Financial Planning & Analysis Sr Analyst

Jun 2016Aug 2017 · 1 yr 2 mos

  • Primary Finance Business Partner to the EVP of Product Marketing, responsible for financial planning and analysis and annual planning.
  • Optimized budget management and execution through consolidation of processes and implementing BudgetForce for execution.
Financial planningBudget managementFinancial PlanningAnalysis

Global Marketing Budget Manager

Sep 2013Jun 2016 · 2 yrs 9 mos

  • Responsible for managing the Marketing Cloud Marketing Department budget execution, workforce planning, and financial planning and analysis.
  • Own the monthly, quarterly, and annual close processes, variance analysis, forecasting, reporting, and development of the annual operating plan for the Marketing Cloud Marketing Department.
  • Led the ExactTarget Marketing Department integration efforts for Salesforce.com accounting policies and processes, as well as the sourcing software and policy training and implementation, for the marketing department post acquisition.
  • Prepared the structure and training to support the implementation of Salesforce’s budgeting tool, BudgetForce, to further align organizations post acquisition.
Budget executionFinancial planningVariance analysisFinancial PlanningAnalysis

Covance

Portfolio Analyst

Sep 2012Sep 2013 · 1 yr · Indianapolis, Indiana Area

  • Provided financial and operational analytical expertise to internal and external clients through newly established routine modeling and non-routine analysis.
  • Daily focus was placed on communicating and serving the customers’ ad hoc analytical needs and budget support.
Financial analysisBudget managementFinancial PlanningAnalysis

Raytheon

2 roles

Estimating and Pricing Financial Analyst II

Jul 2011Aug 2012 · 1 yr 1 mo

  • Led business capture teams to build cost estimates and analyze impacts of bid assumptions and decisions.
  • Selected to support a strategic pursuit valuing $630M by leading the program office estimate compilation and analysis and supporting the competitive price to win analysis.
  • Directed a national team of five peers to release quarterly documents supporting Raytheon’s pricing tool.
  • Tested new features of Raytheon’s pricing tool as a member of a national continuous improvement team.
Financial analysisOperational analysisFinancial Analysis

Leadership Development Program

Jun 2009Jul 2011 · 2 yrs 1 mo

  • Personal and Team Leadership Development
  • Enhanced leadership and communication skills through leading and contributing to various cross-functional teams nationwide for capstone projects and presentations to the senior leadership team.
  • Strengthened business and leadership acumen by attending quarterly team building and leadership sessions.
  • Financial Planning and Analysis Analyst
  • Interpreted financial metrics, supported internal review support, operating plan analysis and month close execution for business operations of $617M bookings, $577M sales, $82M profit, and $77 M cash.
  • Improved process management of the key financial metrics through Six Sigma with an estimated cost savings of $25k per year.
  • Pricing and Estimating Analyst
  • Led and assisted new business pricing effort and analysis on proposals ranging from $.7M to $220M.
  • Completed compliant cost documents and facilitated fidelity in the bid estimates and overall submittal.
  • Operations Finance Analyst; Taiwan and International Patriot Program
  • Analyzed program data for monthly operations reviews, weekly labor forecasting, and efficiency analysis.
  • Leveraged partnerships within the cross-functional team to provide cost and schedule analyses.
  • Supply Chain Finance Analyst
  • Performed labor, material, other direct cost, and labor and overhead rate analysis on supplier quotes, then prepared proposal reasonableness documents; in one case saving Raytheon ~$215k, or 25%, on a quote.
  • Fostered work relationships to become a trusted reference for financial consultation.
Cost estimatesBid analysisFinancial Analysis

Illinois tool works

Operations & Finance Intern

May 2008Aug 2008 · 3 mos

  • Created an inventory worksheet and schedule to project monthly Profit and Loss.
  • Assisted in month-end close: account reconciliations, operating income and accounts receivable/payable analysis.
Leadership developmentFinancial metricsLeadership

Education

Purdue University Daniels School of Business

BS

Jan 2005Jan 2009

Purdue University

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