Apr 2022 – Feb 2024 · 1 yr 10 mos

• ● Develop and drive Design System launch by prioritizing deliverables and managing 5 cross-functional teams
• ● Create and review processes including setting up a file management system, writing documentation, and building onboarding and instructional materials using G-Suite, Figma, Trello and WorkFront
• ● Direct governance meetings, marketing design projects, manage tickets, and lead workshops for design enhancements

Jun 2021 – Apr 2022 · 10 mos · San Francisco Bay Area

• ● Led new company rebranding project driving marketing content creation and promotion, the creative digital campaign including new video content, TV commercial and billboards, partner outreach, landing pages, and internal and external brand initiatives across 8 cross-functional teams and 7 external agencies
• ● Reviewed processes and developed new documentation across content strategy and production teams to ensure accuracy and adherence to kickoffs, program objectives, critical milestones, deliverables and best practices

Apr 2020 – Jun 2021 · 1 yr 2 mos · San Francisco Bay Area

• ● Served as lead project manager for the first online global conference: created timelines and discussions to align 6 global teams and 3 agencies for design, email, video and schedule coordination
• ● Created formal processes and documentation for 5 teams including onboarding, ticketing systems, forms, and project kick-off templates
• ● Organized sprints, managed budget, kick-off, and retrospectives meetings for teams to align on high priority projects

Sep 2018 – Apr 2020 · 1 yr 7 mos

• ● Directed 4 product launches, the global sales expansion to EMEA and APAC, the migration to the new internal catalog manager system, and creation of Facebook’s first online store for AR/VR products
• ● Led creative improvements such as website content, email tests, personalization, and responsive design
• ● Implemented processes, training, technical management, and QA for online store products and promotions

Sep 2015 – Sep 2018 · 3 yrs

• ● Directed and approved content for the new internal sales website by working with multiple cross-functional teams globally to deliver on time for launch
• ● Led a global team responsible for database maintenance and website/product launches, including data validation across multiple business units
• ● Constructed launch content for new product and engine webpages in APAC
• ● Examined corporate website through traffic analysis, SEO and managing ad campaigns with internal agency

May 2014 – Sep 2015 · 1 yr 4 mos

• ● Coordinated content and structure development for the new EFI.com including reviewing mock-ups, designing new web pages, and managing a team of 7 to deliver content on time for launch
• ● Developed the current standard for front-end translation, with emphasis on accuracy, timing and optimization
• ● Managed product marketing campaigns in conjunction with product launches and measured effectiveness through data analysis
• ● Coordinated, edited, and served as point of contact for all external media production including photography and videography

Oct 2013 – May 2014 · 7 mos

• ● Managed all email campaigns and localization projects within Jira
• ● Created presentations and creative assets, including banners, landing pages, and email campaigns for all product launches
• ● Organized over 2500 unique documentation for the corporate website migration

Oct 2012 – Oct 2013 · 1 yr

• ● Planned and successfully executed the first major game release for storefronts globally by developing a go-to-market plan, including global launch schedules, country-specific processes, and team training
• ● Led the creation and launch of new D2C storefronts (Origin) using HTML and custom CMS across multiple regions, including NA, APAC and EU
• ● Managed all product information on the EA storefronts across North America, ensuring accurate localized copy is displayed and appropriate creative are used across all areas of real estate
• ● Updated images and product displays, descriptions, and provided tracking and reporting for product promotions and pricing

Jul 2011 – Oct 2012 · 1 yr 3 mos

• ● Managed multiple ecommerce websites by adding products, scheduling sales, controlling pricing, updating pages, and writing copy
• ● Coordinated e-commerce promotions and marketing material, including the graphic design and layout of direct email campaigns
• ● Led the online social presence by creating customer engagement posts and product promotions to drive additional revenue

Oct 2009 – Sep 2011 · 1 yr 11 mos

• ● Oversaw the design and implementation of new web content, direct and digital advertisements, promotions and marketing collateral
• ● Analyzed and reported weekly traffic statistic, especially during promotional periods, using Google Analytics
• ● Tracked customer orders against available inventory to ensure orders are delivered punctually
• ● Managed multiple internal and external website, including graphic design, layout and content creation

Oct 2009 – Apr 2010 · 6 mos

• ● Designed various creative marketing collateral, such as wine event booklets, brochures, flyers and digital recipe cards across multiple advertising campaigns
• ● Managed the online database of new and existing products available via the online platform, including digital marketing design, copywriting and coding.
• ● Engaged with customers via phone and email by handle service requests, comments and complaints