May 2024 – Present · 2 yrs 1 mo

• At The Lean Guy Show, I lead YouTube and Meta strategy for an original IP with over 50M+ views and 47K+ subscribers. I drive
• content and monetization growth using Shorts, Reels, and long-form videos, while building revenue through AdSense,
• sponsorships, and branded content. Using tools like YouTube Studio, Meta Creator Studio, TubeBuddy, and vidIQ, I turn insights
• into actionable growth strategies. I manage a cross-functional team across content, production, and marketing, aligning
• creative execution with business goals and platform trends.
• Platform Strategy (YouTube & Meta): Designed platform-native strategies for YouTube & Instagram Reels, focusing on in-stream
• ad revenue, Shorts/Reels monetization & audience retention.
• Channel Growth & Monetization: Scaled channel to 50M+ views across platforms using a mix of long-form IPs & short-form
• content. Established hybrid monetization via AdSense, branded content, affiliate revenue & paid collaborations.
• Business-Oriented Decision Making: Leveraged data to increase RPM, optimize viewer retention & boost ROI. Strategized release
• schedules, pricing models & content funnels to drive revenue & audience growth.
• Analytics & Tools Expertise: Hands-on with YouTube Studio, Meta Creator Studio, TubeBuddy, vidIQ & Google Analytics to track
• performance, A/B test thumbnails/titles & guide content pivots.
• Owned & Partner Channel Execution: Built partnerships with influencers & micro-creators to boost reach while aligning with brand
• tone & monetization strategy.
• Content & Trend Alignment: Created a trend-driven publishing calendar focused on the creator economy, music & pop culture.
• Launched viral IPs like the “Hot Sauce Challenge” podcast resonating with Gen Z.
• Cross-functional Leadership: Led editors, videographers, social media strategists & outreach interns, ensuring cohesive execution
• across creative, technical & business goals.

Dec 2023 – Apr 2024 · 4 mos · On-site

• Led performance marketing, PPC campaigns, and SEO strategies, optimizing Google Ads, Meta Ads, and LinkedIn
• Ads for higher ROI and customer acquisition.
• Managed brand positioning, content marketing, and social media strategies, ensuring consistent messaging and
• engagement across Instagram, Facebook, LinkedIn, and Twitter.
• Spearheaded e-commerce digital operations, leveraging Shopify, WooCommerce, and Magento to improve
• conversion rates and enhance customer experience.
• Utilized Google Analytics, Hotjar, HubSpot, SEMrush, and Ahrefs for data-driven decision-making, keyword
• optimization, and customer journey analysis.
• Led influencer marketing, affiliate partnerships, and AI-driven automation, boosting lead generation and
• engagement through advanced targeting techniques.
• Integrated CRM and email automation using HubSpot, Klaviyo, and Mailchimp, enhancing customer retention and
• lifecycle marketing strategies.
• Managed P&L, ensuring 20%+ profitability, optimizing budget allocation across paid media, influencer
• collaborations, and conversion optimization.
• Directed a team of 40+ digital marketers, content strategists, and developers, ensuring seamless execution of
• cross-channel marketing campaigns.

Dec 2022 – Apr 2023 · 4 mos · Delhi, India · On-site

• Managed Auto Business for Delhi, Gurugram, Noida, Ghaziabad and Jaipur with managing the contribution margin of the marketplace and consistently maintain the city growth. Own business goals & define operational metrics aligned to
• goals and establish process for tracking metrics.
• Key Area of Working:
• Business Metrics-Pursue deep understanding of regional priorities (business targets, P&L priorities, segmentation,
• priority markets and increase business revenue for the marketplace.
• Revenue-Drive marketing strategy for increasing the market revenue for the region.
• Stakeholder Management-Act as primary marketing POC for regional partners Ops, Policy & Comms etc
• Forecasting-Forecasting the supply and demand road map of the Rapido service.
• Strategy-Design market strategy, adapt, localize, and/or amplify initiatives to align with regional
• strategy, taking into account local specifics and culture.
• BTL-Identify uniquely local marketing opportunities aligned with business priorities, major events, partnerships,
• seasonal moments, etc and deliver campaigns or activations against them.
• PnL-Adhere to the P&L and ensure margins are not impacted.
• Growth-Ensure Growth WOW, MOM, YOY across all AOP metrics, Funnel Metrics and Quality Metrics.
• Experiments and Bets - Come out with new strategies and experiments which are scalable and for the long term.
• Demand and Supply - Understanding the problem statement either on demand or supply side of the Rapido service and providing feasible solution through data inference

Sep 2019 – Jan 2023 · 3 yrs 4 mos · New Delhi, Delhi, India

• Managing operations for 6 centers (Pune, Ahmedabad, Hyderabad, Vijayawada, Mumbai Andheri, Mumbai Church gate). Applauded for bringing previously underperforming branches (Ahmedabad and Vijayawada)on top in terms of target vs achievement. Managing Vijayawada since September 2019 and Hyderabad Since April 2020.
• Key Area of Working:
• Strategic Operations-Analyzing data of the branches and guiding the team strategically to achieve the metrics and goals
• Reporting-Support the branches with various reports which helps measure their productivity and metrics.
• Driving Sales-Keep a track of the pipeline from the branches and ensure closures of the pipeline as scheduled.
• Lead Management-Manage and keep a track of leads coming in the branches and ensure closure from the leads.
• Digital Marketing-Identify the scope digital marketing and get the campaign creation with the help of the digital marketing team to bring in more leads and footfall.
• Managing Pre Events-Responsible to manage pre event operations nationally and ensure implementation of the schedules and driving footfall to achieve national goal of Attendees/Footfall
• Data Management-Support the branches with specific data which can help them drive the numbers.
• Support Implementation-Support branches with operational requirements as in when required.
• Review-Fortnightly performance review of the branches. Understand their challenges, find out scope of improvement and share ideas and ways which can help them achieve the numbers.
• Daily Standups-Check their pipeline, projection of closures and review the deliverable branch plans to achieve that day.

Feb 2014 – Dec 2018 · 4 yrs 10 mos · New delhi

• Transitioned the venture from concept to India’s first and leading hip hop Merchandise Company within 1 year through an aggressive Operations and Growth strategy. Introduced SKATEBOARD collection wooden sunglasses in
• India. Created a catalogue of 2500 SKU’s across 8 parent and over 50 child categories.
• Key Area of Working:
• SLA Management: Sustained SLA at 98% since inception by following TAT.
• Revenue Generation: Created multiple revenue streams including website and marketplaces and offline pop up stores
• Supply Chain Management: Lowered down the operational cost by bringing in post procurement model in the supply chain.
• Revenue Streams: On boarded 8 marketplaces to maximize revenue streams including Flipkart, Snapdeal, Amazon.
• Logistics: Enhanced consumer experience by delivering orders in Delhi through our runners with same day delivery.
• Business Growth: Sustained business market leadership since Oct 2015 till December 2016 by regular increment in the creative product line and category by the techniques of brand outreach and digital marketing.
• Sales: Repositioned and restructured the business plan from 0 and keeping order cancellation rate at below 6% and return rate at below 15%.
• PnL: Managed PnL for the firm and created an average margin ratio of 41.61% across categories.
• Discounts and Promotions: Reduced dead stock probability by implying discount strategy on non-rotational SKU’s through SKU Management

Oct 2012 – Feb 2014 · 1 yr 4 mos · New Delhi Area, India

• Spearheading the activities pertaining to:
• Client Relationship Management
• Excellence in troubleshooting QuickBooks
• Generating software Licenses for the QUICKBOOKS
• Handling software license related issues.
• Notifying Sofware license awareness to the Cleints
• Generating licenses for QuickBooks Enterprise
• Increasing the companies NPS (Net Promoter Score)
• Supervise a new Hire Team to achieve designed targets and meeting clients need.
• Licensing-Order Fulfilment
• Routine follow up with clients covering their issues.
• Assisting clients for Business Applications related issues for QuickBooks
• Handling the Fulfillment and Sales Operations on daily basis like raising order, etc.
• Shouldering the responsibility of receiving Order and performing a quality check of the same.
• Adroitly managed, handled and guided a team of 10+ members.
• Responsible for making Daily , weekly , monthly reports and circulating to concern departments
• Evaluating Self and Team performance by maintaining data on daily basis.

Apr 2010 – Sep 2012 · 2 yrs 5 mos · New Delhi Area, India

• Customer Relationship Management.
• Interacting with clients for system related issues and resolving the issues.
• Placing and tracking orders for existing and new customers.
• Increasing the companies NPS (Net Promoter Score).
• Creating new leads for further sales.
• Selling services like warranties and supports.
• Providing customer services other than technical support.
• Hardware troubleshooting of Dell Computers.
• Assisting new hires.
• Benefiting the company through EPP (Employee Purchase Programme).