Anish Arora

Digital Marketing Specialist

West Delhi, Delhi, India2 yrs 10 mos experience

Key Highlights

Drove 52% YoY pipeline growth at Google.
Designed automated tracking systems for marketing campaigns.
Executed over 60 marketing events focused on AI adoption.

Stackforce AI infers this person is a SaaS marketing professional with strong program management and analytics skills.

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Skills

Core Skills

Program ManagementMarketing StrategyData AnalyticsBrand DevelopmentDigital MarketingSeoSocial Media MarketingData Analysis

Other Skills

Business AnalysisMarketing AnalyticsSQLGoogle SheetsLooker StudioCampaign ManagementStakeholder ManagementVideo MarketingSales AlignmentE-commerce SEOSearch Engine Optimization (SEO)FacebookMarketingAnalyticsIT Operations

About

Hey! Partner Marketing Program Manager at Google India with 2+ years of experience driving impactful marketing initiatives across India and Southeast Asia. Skilled in program management, data analytics, and cross-functional collaboration. Passionate about solving challenges, fostering partnerships, and delivering measurable results. Outside of work, I am a foodie and tech geek at heart, always staying on top of the latest advancements in the industry. My quick learning ability, openness to new technologies & comfort w/ large data allow me to provide innovative solutions for my clients/company.

Experience

2 yrs 10 mos

Total Experience

1 yr 5 mos

Average Tenure

Current Experience

Google

SMB Partner Marketing @ Google Cloud

Mar 2023 – Mar 2025 · 2 yrs · Gurugram, Haryana, India · On-site

Channel / Partner Marketing: Co-led demand-generation marketing via 25+ partners across India & Southeast Asia, driving ~52% YoY pipeline growth through go-to-market strategies.
Marketing Analytics, Tracking & Reporting: Designed SQL-powered automated pipeline tracking system for 70+ JAPAC partners, marketing & sales team using PLX SQL scripts, Google Sheets & Looker Studio to track & generate actionable insights on marketing campaign performance & partner targets.
Client Testimonial & Video Marketing: Managed YouTube testimonial playlist production under GoLive initiative, boosting brand credibility, awareness & adoption.
Campaign & Events Management: Managed cross-functional teams (internal & external) to execute 60+ marketing events across India in H1'24, driving pipeline of ~$20M and customer engagement with a special focus on AI (Gemini) adoption.
Stakeholder & Partner(s) Collaboration / Management: Built and maintained strong relationships with agencies, partners, and cross-functional teams, resolving escalations efficiently, negotiating and ensuring alignment with business objectives.
AI focused GWS Campaign: Led the AI-focused GWS Marathon (BDR/Cold Calling framework) with partners, aligning sales with business goals and driving ~$900K pipeline in South East Asia.

Brand DevelopmentBusiness AnalysisMarketing AnalyticsSQLGoogle SheetsLooker Studio+4