Sep 2018 – Oct 2020 · 2 yrs 1 mo · On-site

• As a Lead Software Engineer in the Marketing Automation Domain (MAD), I played a critical role in building platform infrastructure to support the marketing needs of Cimpress-operated businesses. Working closely with leadership, I ideated, designed, and developed MVPs for two key products: Audience Builder and Product Recommender.
• Product Recommender: Led the development of a tool that personalized the shopping experience by providing relevant product recommendations to customers. Utilized AWS Personalize for machine learning-based recommendations and integrated both static and advanced queries for personalized suggestions. This tool enabled the marketing team to build and apply models for targeted placements.
• Audience Builder: Designed and developed a tool that helped marketers create audience segments by connecting and extracting data from multiple analytics tools. Built a user-friendly interface to enable marketers to filter and create customized queries, making personalization actionable for targeted users.
• Team Leadership & Collaboration: Built and managed a team of 5 engineers to deliver the Minimum Marketable Product (MMP) for both tools. Collaborated across functions with marketing, data, and leadership teams to ensure the successful deployment of both products.
• Technology Stack:
• AWS: Step Functions, Lambda, API Gateway, GLUE for building scalable data pipelines.
• Backend: Python for data manipulation, Java for REST APIs.
• Frontend: React for building interactive UI components.
• This role gave me the opportunity to combine cloud technologies, machine learning, and data analytics to build tools that significantly enhanced the personalization capabilities of Cimpress businesses, improving customer engagement and marketing efficiency.

Jan 2017 – Sep 2018 · 1 yr 8 mos · On-site

• As a Senior Software Developer in the Cim-Commerce Domain, I played a key role in the development and launch of Launch Pad, a revamped mass customization portal for Drukwerkdeal, aimed at providing a wide selection of printed materials for small and medium-sized businesses in the Netherlands and Belgium. This portal was built on Cim-Commerce, a SaaS-based product owned and developed by our team.
• Portal Integration & Launch: Led the integration and successful launch of the Launch Pad portal within a tight timeline of 6 months, working with a team of 3 developers. Responsible for designing the solution, defining architecture, and building/customizing APIs to support seamless integration.
• Cim-Commerce Framework: Contributed to the Cim-Commerce framework, a flexible, API-first e-commerce solution designed to support data-driven marketing management. The platform allowed for rapid product introduction and competitive advantage in the market, offering a robust infrastructure and a wide variety of independent e-commerce components.
• Technology Stack: Utilized Java and Spring Boot for developing RESTful APIs, with deployment on the AWS stack, including EC2, ECS, and API Gateway for hosting and managing the portal infrastructure.
• This role helped me hone my skills in building scalable e-commerce solutions and provided hands-on experience in working with cutting-edge technologies like AWS and API-first design principles.

Mar 2015 – Jan 2017 · 1 yr 10 mos

• As an Application Developer at Oracle, I specialized in developing and enhancing banking solutions, contributing to key projects in the Oracle Banking Platform (OBP). My role involved a combination of technical development, requirement analysis, and extensive documentation to ensure the seamless integration and functionality of enterprise applications.
• Requirement Gathering & Feasibility Analysis: Worked closely with functional specification (FS) teams to gather and understand functional requirements, assess the feasibility of changes, and translate them into actionable system changes.
• Reporting & Data Architecture: Led the design and implementation of metadata layers (Physical, Business Model, and Presentation) for OBIEE, delivering comprehensive reporting solutions that met business requirements. Developed dimensional hierarchies, level-based measures, and integrated multiple data sources to optimize the business model objects.
• Development & Application Services: Designed and developed critical application services, including DOAs (Data Access Objects), Assemblers, repositories, entities, and Object-Relational Mappers (ORM) to implement the required business logic.
• Test Case Development & Validation: Conducted detailed testing of developed logic, wrote JUnit test cases to validate application functionality, and ensured that all code met high standards of quality and performance.
• Documentation & Change Management: Documented change requests, developed business policies for validating data objects, and ensured that all modifications were effectively communicated and recorded to maintain transparency and consistency across the project lifecycle.
• With a deep understanding of enterprise application development, reporting, and data architecture, I played an integral role in delivering robust banking solutions that improved operational efficiency and supported the strategic goals of Oracle’s clients in the financial sector.

Oct 2013 – Mar 2015 · 1 yr 5 mos

• As an Associate Consultant at Oracle, I worked on developing and maintaining web-based applications that served the banking and financial sectors, with a focus on enhancing user experience and optimizing system performance. My role involved working closely with cross-functional teams to deliver tailored solutions for clients in the banking industry.
• Web Application Development & Maintenance: Contributed to the development and maintenance of web-based applications used by bank customers for critical banking and financial services, ensuring high performance and usability.
• Database Management: Managed complex PeopleSoft database structures, optimizing data storage and retrieval processes to enhance the performance and reliability of banking applications.
• Banking Domain Expertise: Gained functional knowledge in key banking processes, including foreign exchange, trade, CBS systems, accounts, expense management, and general ledger. This enabled me to provide insightful support and technical solutions within the financial sector.
• Reporting & Analytics: Gained exposure to nVision and Crystal Reports, strengthening my understanding of financial reporting systems and tools, and further deepening my technical perspective on investment banking and financial sector operations.
• Skills: Jira, Problem Solving, Technical Analysis, Computer Science
• Through this experience, I developed a strong foundation in banking technology and financial systems, enhancing my ability to deliver effective technical solutions in a highly regulated and dynamic environment.