Anuj Bansal

CTO

Delhi, India16 yrs 8 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led technology strategy for India's largest B2B e-commerce platform.
  • Built entire tech stack for a successful startup.
  • Designed big data systems handling billions of rows.
Stackforce AI infers this person is a SaaS and E-commerce technology leader with extensive experience in product engineering and data systems.

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Skills

Core Skills

System ArchitectureProduct EngineeringGrowth AnalyticsTeam BuildingCrm & Erp IntegrationsData EngineeringQuality Assurance

Other Skills

Platform ModernizationPerformance EngineeringAI IntegrationCloud Cost OptimizationOperational AutomationMicroservicesElasticsearchBigQueryKafkaUX DesignPythonAWSAIVertex AILooker

About

🚀 Startup Technologist | Product Builder | Engineering Leader (16+ Years Experience) With 16 years of end-to-end experience in building scalable products and high-performing teams across bootstrapped startups and growth-stage companies, I thrive at the intersection of technology, product, and business. From architecting statistical engines at Wingify (VWO) to leading platform, billing, and CRM teams at ShopClues, I've consistently driven innovation and growth. As Tech Co-founder at TogetherV, I built the entire tech stack from the ground up, implemented CRM automation, and scaled operations, sales, and marketing teams to deliver emotionally resonant user experiences. At Cube26, I designed big data systems handling billions of rows, ran NLP benchmarking against Google & IBM, and built real-time messaging infrastructure. My early work at Oracle’s VLDB group shaped my foundation in enterprise-grade QA and collaborative tooling (OraBeats – Oracle UROC Award). 🔧 Core Skills: Product Engineering • LAMP & AWS Stack • System Architecture • API Design • CRM & ERP Integrations • Growth Analytics • Automation • Team Building • GTM Enablement 💡 I enjoy solving complex, messy, real-world problems with clean, scalable tech. Whether it's optimizing customer funnels, building event pipelines, or mentoring teams—I bring hands-on leadership, startup agility, and enterprise discipline.

Experience

16 yrs 8 mos
Total Experience
3 yrs 6 mos
Average Tenure
7 yrs 6 mos
Current Experience

Industrybuying

Chief Technology Officer

Dec 2018Present · 7 yrs 6 mos · Gurugram, Haryana, India · On-site

  • As CTO at IndustryBuying.com, I lead technology strategy for one of India’s largest B2B e-commerce platforms—serving 500K+ monthly users and 1M+ SKUs—with a focus on platform modernisation, performance engineering, AI integration, cloud cost optimisation, and operational automation.
  • Impact: 25% conversion uplift, <50ms search latency, 99.95% uptime, and 30% infrastructure cost reduction.
  • ⚙️ Architecture & Platform Leadership
  • 🔹 Designed microservices-based, event-driven systems with zero-downtime deployments.
  • 🔹 Modernised full platform architecture, migration to Python 3, multi-region AWS deployments, and disaster recovery frameworks.
  • 🔹 Optimised cloud infra—reducing servers by 30% while increasing reliability.
  • 🔍 Search, AI & Data Engineering
  • 🔹 Led one of the industry’s most complex Elasticsearch migrations from Solr with custom ranking, boosting, and significant-term analytics.
  • 🔹 Built an AI-powered communication intelligence system using Vertex AI for call transcription, summarisation, and automated issue detection.
  • 🔹 Established BigQuery + Kafka data warehouse with real-time analytics and Looker dashboards.
  • 📱 Product, Web & Mobile Engineering
  • 🔹 Delivered multiple app and web performance revamps, core web vitals improvement, SEO acceleration, and conversion-optimised UX journeys.
  • 🔹 Built conditional coupon engines, dynamic pricing, intelligent checkout flows, and enterprise-grade authentication/SSO.
  • 🚚 Supply Chain, Operations & Marketplace Automation
  • 🔹 Architected advanced order allocation, vendor onboarding automation, PO engines, GST-compliant invoicing, and JIT logistics orchestration.
  • 🔹 Integrated ClickPost, Roadcast, Unicommerce, Zoho CRM, ClearTax, and multiple enterprise procurement platforms.
  • 👥 Leadership & Org Building
  • 🔹 Scaled high-performance engineering teams, set OKRs, established CI/CD, observability, and engineering excellence frameworks.
  • 🔹 Built strategic tech partnerships and managed 25+ external vendor integrations.
Platform ModernizationPerformance EngineeringAI IntegrationCloud Cost OptimizationOperational AutomationMicroservices+6

Togetherv

Co-Founder

Apr 2017Present · 9 yrs 2 mos · Gurugram, Haryana, India · Remote

  • 💖 Tech & Business Leadership as Co-founder at TogetherV 💖
  • At TogetherV, we empower people to create unforgettable moments for their loved ones—whether it's a romantic date, a surprise proposal, or a special celebration. As the Co-founder and technology leader, I’ve played a pivotal role in building both the product and the business:
  • 📌 Full-Stack Technology Development:
  • 🔹 Spearheaded end-to-end development of the TogetherV platform, including the Website, Admin Panel, and TogetherV Gifts portal.
  • 🔹 Built and deployed the platform on the LAMP stack using PHP-FPM and Nginx, hosted on GCP for scalability and reliability.
  • 🔹 Launched the TogetherV mobile app for iOS and Android using React Native, delivering a seamless customer experience.
  • 📌 CRM & Automation:
  • 🔹 Successfully implemented ZOHO CRM for our sales and operations teams.
  • 🔹 Enabled full synchronisation between the CRM and TogetherV backend for lead tracking, customer engagement, and performance analytics.
  • 📌 Team Building & Leadership:
  • 🔹 Recruited and managed cross-functional teams for Sales, Operations, and Corporate Partnerships.
  • 🔹 Built a culture of ownership, speed, and innovation to ensure we deliver unique and personalised experiences.
  • 📌 Business Strategy & Growth:
  • 🔹 Oversaw marketing and brand positioning to reach the right audience with a memorable narrative.
  • 🔹 Managed sales operations, curated service packages, and built strategic corporate tie-ups with vendors, venues, and partners.
  • TogetherV isn’t just a platform—it’s an emotion-led service that turns ordinary days into cherished memories. Proud to build a startup that touches lives, one celebration at a time.
Full-Stack DevelopmentLAMP StackCRM ImplementationTeam ManagementBusiness StrategyProduct Engineering+1

Shopclues

Senior Engineering Manager

Dec 2016Sep 2017 · 9 mos · Gurgaon, India · On-site

  • 🛒 Leadership in Platform Engineering at ShopClues (Senior Engineering Manager) 🛒
  • At ShopClues, one of India’s largest e-commerce marketplaces, I led multiple engineering teams focused on user experience, billing infrastructure, reporting, and system security:
  • 📌 My Account & Communication (Team Size: 7):
  • 🔹 Owned and managed the complete "My Account" section across Desktop/Mobile Web, Mobile Apps.
  • 🔹 Built and maintained the unified login system (login.shopclues.com).
  • 🔹 Managed customer and vendor communications across email, SMS, and push notifications.
  • 📌 Billing System Overhaul (Team Size: 8):
  • 🔹 Spearheaded GST compliance implementation in billing systems.
  • 🔹 Developed services for invoice and credit note generation under old and new tax systems.
  • 🔹 Built a "Tax as a Service" layer supporting HSN/SAC code-based tax component retrieval.
  • 🔹 Managed merchant payouts and credit lifecycle.
  • 📌 Reporting Framework (Team Size: 7):
  • 🔹 Delivered cross-functional order-related reports for multiple business teams.
  • 🔹 Integrated the Order Service Ticketing (OST) system into reporting.
  • 🔹 Designed a pipeline capturing MySQL bin-logs via Open Replicator, streaming them into Kafka and warehousing the data.
  • 📌 URL Shortening Service (TinyURL):
  • 🔹 Built and owned a high-availability URL shortening service integrated across ShopClues systems.
  • 🔹 Managed its backend infrastructure and database operations.
  • 📌 Security & Optimization Initiatives:
  • 🔹 Led a team of 3 to patch SQL injection vulnerabilities in legacy APIs.
  • 🔹 Personally remediated all SQL injection issues in billing scripts amid the GST rollout.
  • 🔹 Removed outdated Adobe Test & Target scripts and cleared ~65 legacy cookies.
  • 🔹 Encrypted and remediated email-leaking URLs, retroactively transforming stored data.
Billing InfrastructureReporting FrameworkSecuritySystem OptimizationSystem ArchitectureTeam Building

Cube26

Technical Lead

Jan 2016Dec 2016 · 11 mos · Greater Delhi Area · On-site

  • 📊 Big Data & Infrastructure Leadership at Cube26 📊
  • At Cube26, I contributed to building high-scale data pipelines, messaging systems, and infrastructure that powered apps on over 5 million devices:
  • 📌 Events Aggregation Framework:
  • 🔹 Designed a multi-layered event aggregation system to handle telemetry from 5M+ devices.
  • 🔹 Used Django for API endpoints, Kafka for message brokering, and PostgreSQL for persistence.
  • 📌 PostgreSQL Cluster Management:
  • 🔹 Managed a PostgreSQL cluster storing 1B+ rows of user event data with high availability, failover, and load balancing.
  • 🔹 Enforced access-level encryption for sensitive user data such as SMS and contacts.
  • 🔹 Supported Cube26 Marketplace, REOS apps, and RMN library on a unified cluster.
  • 📌 Spam Classification Benchmarking:
  • 🔹 Built Cube26’s in-house spam classifier for the messaging app and benchmarked its ROC performance against Google Compute Engine and IBM Watson.
  • 🔹 Classified over 300K messages, aiding the REOS message product launch.
  • 📌 Automated APK Build System:
  • 🔹 Developed a build automation system that created, signed, and stored APKs in an isolated environment for every Cube26 release.
  • 📌 Cloud Messaging with MQTT:
  • 🔹 Prototyped and built Cube26 Cloud Messaging (CCM) system using Emqtt and Mosquitto for real-time communication.
  • 📌 Ad Network & ROI Platform Integration:
  • 🔹 Integrated event tracking with Apsalar and Appsflyer to support mobile ROI analytics.
  • 📌 Business Intelligence Dashboards:
  • 🔹 Created growth and event summary dashboards for internal stakeholders and mobile vendors.
Big Data SystemsData PipelinesMessaging SystemsData Engineering

Zostel

Principal Software Engineer

Jul 2015Dec 2015 · 5 mos · New Delhi Area, India · On-site

  • 🏨 Engineering Scalable Solutions at ZoRooms (Online Hotel Booking Platform) 🏨
  • During my time at ZoRooms — an online room booking platform — I led impactful initiatives across backend engineering, API development, and DevOps to drive product performance and reliability:
  • 📌 Dynamic Pricing Engine:
  • 🔹 Engineered a robust pricing engine enabling dynamic pricing for rooms based on dates and other criteria.
  • 🔹 Enabled bulk hotel pricing updates and allowed for multiple pricing sources per room, optimising OTA integration and revenue management.
  • 📌 API V2 Development & Integration:
  • 🔹 Built a secure API layer with IP-based restrictions, masked IDs, and replay-attack protection using nonce-based checksum authentication.
  • 🔹 Successfully integrated APIs with ZoRooms’ iOS & Android apps, and with external partners like Little (ZOVI) and Axis Rooms.
  • 📌 Code Scalability & Refactoring:
  • 🔹 Led a team of 3 in refactoring the Django codebase, significantly improving system stability and minimizing errors/exceptions.
  • 🔹 Implemented advanced caching strategies to boost backend performance and scalability.
  • 📌 Automated QA Framework:
  • 🔹 Mentored a team of 4 in developing an automated QA framework for backend and API testing.
  • 🔹 Integrated the QA system with Jenkins for CI/CD, resulting in continuous code quality improvements.
  • 📌 DevOps and Infrastructure:
  • 🔹 Handled essential server management on Amazon AWS and managed code repositories via Git, ensuring streamlined deployment and collaboration.
Dynamic PricingAPI DevelopmentDevOpsProduct Engineering

Wingify software private limited

Senior Software Engineer

May 2011Jul 2015 · 4 yrs 2 mos · New Delhi Area, India · On-site

  • 🚀 Engineering & Product Leadership at Wingify (Visual Website Optimizer) 🚀
  • At Wingify, I helped shape Visual Website Optimizer (VWO) — a global A/B testing and optimisation platform. I contributed across engineering, sales, marketing, and customer success from its early days.
  • 📌 Engineering Highlights:
  • 🔹 Replaced VWO's Frequentist engine with Bayesian models using Monte Carlo simulations, improving performance 10X.
  • 🔹 Built Cross Browser Testing (CBT) system with REST APIs, auto-deploying test environments.
  • 🔹 Developed Geo Targeting, Heatmaps & Clickmaps, and a live CSS editor.
  • 🔹 Led VWO 2.0 backend and refactored it into REST APIs for 3.0 with a team of 3.
  • 🔹 Built a multi-role admin panel for internal use.
  • 📌 Sales & Automation:
  • 🔹 Integrated Salesforce with VWO for payment and lead sync.
  • 🔹 Created automated lead scoring, usage tracking, and regional lead distribution.
  • 🔹 Built SKU-based pricing with custom discounts for enterprise users.
  • 📌 Marketing & CRM:
  • 🔹 Ran intelligent drip email campaigns tailored to user engagement.
  • 🔹 Integrated HubSpot with Salesforce and VWO for unified marketing workflows.
  • 📌 Billing & Accounts:
  • 🔹 Integrated with 2Checkout and FastSpring for recurring billing, refunds, and cancellations.
  • 🔹 Automated payment failure alerts and enabled in-app billing controls.
  • 📌 Growth & Customer Success:
  • 🔹 Developed dashboards to track user lifecycle: acquisition, engagement, churn, reactivation.
  • 🔹 Supported users via Skype, Webex, email, and created onboarding videos for internal teams.
  • Proud to have driven product and business growth at a bootstrapped startup that now powers website optimisation worldwide.
Quality AssuranceTestingDatabase Management

Oracle india private limited

Member Technical Staff

Sep 2009May 2011 · 1 yr 8 mos · Bengaluru Area, India · On-site

  • 🔍 Quality Assurance & Innovation at Oracle VLDB Group 🔍
  • During my tenure at Oracle India Development Centre, Bangalore, I worked in the Very Large Databases (VLDB) Simulations Group, where my focus was on quality assurance and testing of data warehousing features in Oracle Database:
  • 📌 Quality Assurance Engineering:
  • 🔹 Specialised in identifying critical defects, including crashes, hangs, concurrency/scalability issues, feature correctness bugs, and performance bottlenecks.
  • 🔹 Played a key role in testing and validating the "Edition-Based Redefinition" feature, enabling live upgrades of database components with minimal or zero downtime, a major leap in enterprise database maintenance.
  • 📌 OraBeats – Intra-Company Social Collaboration Platform:
  • 🔹 Co-creator of OraBeats, a micro-blogging platform designed to foster collaboration across Oracle's internal network.
  • 🔹 Enabled searchable information dissemination across teams and hierarchies, aiming to create a rich knowledge-sharing environment.
  • 🔹 Recognised for innovation and impact with the Oracle-UROC award, presented by the VP of Oracle Fusion Middleware (FMW).

Education

Delhi College of Engineering

Bachelor of Engineering (B.E.) — Computer Engineering

Jan 2005Jan 2009

Lancer's convent

Jan 1999Jan 2005

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