Arpan Roy

Partnerships Manager

Bengaluru, Karnataka, India9 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led high-performing teams in affiliate marketing operations.
  • Expert in analytics and operational optimization.
  • MICA-certified in Digital Marketing and Communications.
Stackforce AI infers this person is a Digital Marketing and Affiliate Marketing expert with strong operational leadership in the AdTech industry.

Contact

Skills

Core Skills

Digital Marketing OperationsTeam LeadershipClient ServicingAffiliate MarketingClient Management

Other Skills

People ManagementDigital MarketingStakeholder ManagementPublisher DevelopmentAdvertising OperationsClient SuccessTechnical SupportSMEClient DevelopmentStrategic PlanningAccount ManagementLeadershipAdvertisingTrust and SafetyBranding

About

I am a Digital Marketing and Affiliate Marketing Team Lead with 9 years of experience across AdTech, affiliate networks, and large-scale global operations, supporting US and international markets. My expertise lies at the intersection of analytics, technology, and people leadership, enabling me to drive measurable outcomes while building high-performing teams. Currently at CJ (Epsilon India), I lead Publisher Operations, managing end-to-end workflows for advertisers and publishers on one of the world’s largest affiliate marketing networks. I oversee complex operational and technical escalations related to tracking, attribution, reporting, payments, access, and compliance, ensuring SLA adherence and seamless partner experience. I have a strong background in affiliate tracking methodologies, commission structures, attribution models, and performance reporting, and I regularly collaborate with Product, Engineering, Finance, Compliance, and Sales teams to resolve systemic issues, streamline processes, and improve platform efficiency. My approach is highly data-driven, with a focus on root-cause analysis, operational optimization, and continuous improvement. As a people leader, I have experience hiring, onboarding, mentoring, and managing global teams, conducting performance reviews, and fostering a culture of ownership, accountability, and learning. I balance strategic oversight with hands-on execution to ensure both team growth and business impact. I am MICA-certified in Digital Marketing and Communications, with a specialization in Marketing Analytics and Generative AI, and I actively leverage analytics, automation, and AI-driven insights to enhance decision-making, reduce turnaround times, and improve marketing and operational performance. Prior to CJ, I worked with Amazon Advertising, where I progressed from individual contributor roles to lead positions, supporting advertising operations, content quality, brand safety, and compliance at scale. Core expertise: • Digital & Affiliate Marketing Operations • AdTech Platforms, Tracking & Attribution • Marketing Analytics & Reporting • Publisher & Advertiser Management • Escalation & Root Cause Analysis • Team Leadership & Stakeholder Management

Experience

9 yrs 1 mo
Total Experience
5 yrs
Average Tenure
4 yrs
Current Experience

Cj

4 roles

Team Lead, Publisher Operations

Promoted

Dec 2025Present · 6 mos · Bengaluru, Karnataka, India · Hybrid

  • As a Team Lead in the Publisher Operations team at CJ, I oversee end-to-end operational workflows across the US marketplace, ensuring seamless publisher support and high-performance campaign delivery. I manage and mentor a team of analysts, guiding them through daily operations, performance reviews, and skill development to maintain strong execution standards.
  • My role includes driving operational excellence, optimizing processes, and collaborating closely with cross-functional teams to resolve escalations, improve partner satisfaction, and ensure compliance with CJ’s network policies. I also lead hiring efforts by conducting interviews, onboarding new team members, and fostering a supportive environment that encourages growth, accountability, and continuous learning.
  • Focused on both people and process leadership, I work to elevate team performance, enhance publisher experience, and support CJ’s broader business goals in the affiliate marketing ecosystem.
Affiliate MarketingPeople ManagementDigital MarketingStakeholder ManagementPublisher DevelopmentDigital Marketing Operations+1

SME - Advertiser Services

Jun 2025Dec 2025 · 6 mos · Bengaluru, Karnataka, India · Hybrid

  • As a Senior Specialist within the Advertiser Services Customer Experience Team at CJ, I drive excellence in client servicing by supporting leading global advertisers and publishers on the world’s largest affiliate marketing network.
  • Key Responsibilities:
  • Serve as the primary point of contact for advertisers and publishers, ensuring seamless resolution of technical, financial, and operational queries.
  • Analyze account data, transactions, and campaign performance to deliver insights and optimize client experience.
  • Collaborate with cross-functional teams (Compliance, Finance, Product, and Tech Support) to ensure timely issue resolution and continuous process improvements.
  • Assist advertisers in leveraging advanced CJ solutions such as commissioning models, tracking methodologies, and reporting tools to maximize ROI.
  • Build and maintain strong relationships with stakeholders by providing proactive communication, consultative guidance, and high-quality service delivery.
Affiliate MarketingAdvertising OperationsPublisher DevelopmentClient SuccessTechnical SupportDigital Marketing+2

SME - Client Services | Affiliate Marketing

Promoted

Jul 2024Jun 2025 · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • As a Team Lead in Client Services for Affiliate Marketing, I oversee a high-performing team responsible for managing and optimizing client relationships across global markets. I combine strategic oversight, operational leadership, and hands-on problem-solving to ensure exceptional client experiences and drive measurable business outcomes.
  • Key Responsibilities:
  • Lead and mentor a team of client service specialists, fostering growth, collaboration, and high performance.
  • Serve as the primary escalation point for complex client queries and operational challenges, ensuring timely resolution and satisfaction.
  • Drive strategic initiatives to enhance client engagement, campaign performance, and affiliate program growth.
  • Collaborate with cross-functional teams including Sales, Marketing, and Product to deliver integrated solutions for top-tier clients.
  • Implement process improvements to increase operational efficiency, reduce turnaround times, and improve overall service quality.
  • Analyze performance data to provide actionable insights, optimize campaigns, and recommend strategies that maximize ROI.
  • Maintain strong relationships with advertisers and publishers, ensuring alignment with business objectives and long-term partnership growth.
Team LeadershipAffiliate MarketingDigital MarketingClient DevelopmentStrategic PlanningAccount Management+1

Senior Analyst - Client Services | Affiliate Marketing

Jun 2022Jul 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

  • As a Senior Analyst in Client Services for Affiliate Marketing, I managed high-value client accounts, ensuring seamless campaign execution, data-driven insights, and superior service delivery. I acted as a trusted point of contact for advertisers and publishers, resolving complex queries and driving program growth.
  • Key Responsibilities:
  • Managed top-tier client portfolios, overseeing campaign performance, reporting, and optimization strategies.
  • Provided actionable insights through performance analysis to maximize ROI and affiliate program effectiveness.
  • Served as a key escalation point for client inquiries, troubleshooting complex issues and ensuring timely resolutions.
  • Collaborated with cross-functional teams including Sales, Marketing, and Product to enhance client outcomes.
  • Identified process improvement opportunities, streamlined workflows, and enhanced operational efficiency.
  • Maintained strong client relationships to drive long-term engagement and growth.
  • Mentored junior analysts and shared best practices for client management and reporting.
Client ServicingClient DevelopmentAffiliate MarketingPeople ManagementLeadershipDigital Marketing+14

Amazon

3 roles

Catalog Lead- Advertising Operations

Apr 2021Jun 2022 · 1 yr 2 mos

  • Working as a Catalog Lead for Worldwide Advertising Operations

Senior Associate

Promoted

Apr 2019Mar 2021 · 1 yr 11 mos

  • Working as a Catalog Specialist for Amazon Advertising Team.

Associate

Mar 2017Mar 2019 · 2 yrs

  • Worked as a Catalog Assistant for Amazon Advertising Team.

Odigma

Digital Marketing & Business Ops Intern

Aug 2016Nov 2016 · 3 mos · Greater Bengaluru Area

  • Odigma is a Digital Marketing and Advertising based organization and is an affiliate of Infibeam Inc. I worked as a Digital Marketing and Business Operations Intern focused on SEO, SMM, Lead Generation, Cold Calling, Account Management, and Campaign Management.

Education

MICA | The School of Ideas

Advanced Certification in Digital Marketing and Communications — Marketing Analytics and Generative AI

Mar 2024Jan 2025

University of Mysore

Master of Business Administration - MBA — Marketing

Jan 2015Jan 2017

Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

Bachelor of Business Administration - BBA — Marketing

Jan 2012Jan 2015

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