Arpan Roy — Partnerships Manager
I am a Digital Marketing and Affiliate Marketing Team Lead with 9 years of experience across AdTech, affiliate networks, and large-scale global operations, supporting US and international markets. My expertise lies at the intersection of analytics, technology, and people leadership, enabling me to drive measurable outcomes while building high-performing teams. Currently at CJ (Epsilon India), I lead Publisher Operations, managing end-to-end workflows for advertisers and publishers on one of the world’s largest affiliate marketing networks. I oversee complex operational and technical escalations related to tracking, attribution, reporting, payments, access, and compliance, ensuring SLA adherence and seamless partner experience. I have a strong background in affiliate tracking methodologies, commission structures, attribution models, and performance reporting, and I regularly collaborate with Product, Engineering, Finance, Compliance, and Sales teams to resolve systemic issues, streamline processes, and improve platform efficiency. My approach is highly data-driven, with a focus on root-cause analysis, operational optimization, and continuous improvement. As a people leader, I have experience hiring, onboarding, mentoring, and managing global teams, conducting performance reviews, and fostering a culture of ownership, accountability, and learning. I balance strategic oversight with hands-on execution to ensure both team growth and business impact. I am MICA-certified in Digital Marketing and Communications, with a specialization in Marketing Analytics and Generative AI, and I actively leverage analytics, automation, and AI-driven insights to enhance decision-making, reduce turnaround times, and improve marketing and operational performance. Prior to CJ, I worked with Amazon Advertising, where I progressed from individual contributor roles to lead positions, supporting advertising operations, content quality, brand safety, and compliance at scale. Core expertise: • Digital & Affiliate Marketing Operations • AdTech Platforms, Tracking & Attribution • Marketing Analytics & Reporting • Publisher & Advertiser Management • Escalation & Root Cause Analysis • Team Leadership & Stakeholder Management
Stackforce AI infers this person is a Digital Marketing and Affiliate Marketing expert with strong operational leadership in the AdTech industry.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 1 mo
Skills
- Digital Marketing Operations
- Team Leadership
- Client Servicing
- Affiliate Marketing
- Client Management
Career Highlights
- Led high-performing teams in affiliate marketing operations.
- Expert in analytics and operational optimization.
- MICA-certified in Digital Marketing and Communications.
Work Experience
CJ
Team Lead, Publisher Operations (6 mos)
SME - Advertiser Services (6 mos)
SME - Client Services | Affiliate Marketing (11 mos)
Senior Analyst - Client Services | Affiliate Marketing (2 yrs 1 mo)
Amazon
Catalog Lead- Advertising Operations (1 yr 2 mos)
Senior Associate (1 yr 11 mos)
Associate (2 yrs)
Odigma
Digital Marketing & Business Ops Intern (3 mos)
Education
Advanced Certification in Digital Marketing and Communications at MICA | The School of Ideas
Master of Business Administration - MBA at University of Mysore
Bachelor of Business Administration - BBA at Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT