Ash Turner

CEO

12 yrs 5 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Boosted CSAT from 51% to 71.5% in 12 months.
  • Reduced Time to Resolution by 25% with AI Copilot.
  • Led automation strategy for Customer Operations at Novo.
Stackforce AI infers this person is a Fintech and SaaS expert specializing in Customer Experience and Automation.

Contact

Skills

Core Skills

LeadershipAutomation & ToolingOperations ManagementCustomer SuccessSalesCustomer Support

Other Skills

ZendeskChange ManagementCross-functional Team LeadershipBanking OperationsInternet BankingCredit CardsAutomationsJSONPython (Programming Language)MetaBaseAIZendesk APIsWorkflow ManagementRFP GenerationProgram Management

About

Hi, I'm Ash. I build modern Customer Operations.My work sits at the intersection of CX, AI, Automation, Ops, Product, and Journey Design to help organizations reduce effort, improve quality, and scale with intention.I specialize in translating complex operational problems into clear systems, workflows, and automation strategies. My experience spans Customer Success, Support, GTM, Ops, and Product. I have been described as a "T-shaped leader" bringing depth in CX and breadth across adjacent disciplines with a strong commitment to continuous learning. (One of my favorite corporate core values that I picked up was "Always Be Learning". I even got an award named after it at GoFundMe!) My approach blends a strategic mindset to see the whole system, the technical knowledge to build what needs building, a hands-on approach to ship meaningful outcomes (as opposed to merely strategizing), and the “humblidence” to admit what I don’t know ("humblidence" is a portmanteau of "humble confidence", coined by Zendesk’s founder, Mikkel Svane, and is one of my favorite words.) At Novo, I lead Automation & Tooling within Customer Operations, focusing on AI enablement, workflow orchestration, and reducing manual CX work at scale. Previously at Zendesk, I learned firsthand how great tools, great processes, and great teams come together to create world-class customer experience. Through Customer Journey Consulting, I partner with startups, growth-stage companies, researchers, and investment firms on CX + AI transformation, support systems architecture, journey design, change management, and broader market insights. I am also available for speaking engagements. In short, my work is centered on a simple belief: automation should reduce effort, not humanity. I look forward to connecting! aturner213312(at)gmail(dot)com. Legal Disclaimer: All views expressed on LinkedIn are my own personal opinions, and occasionally those of ATM Ventures LLC (dba Customer Journey Consulting). They do not reflect those of my current or former employers or clients. Additionally, in instances when posts are about Novo the following disclaimer applies: "Novo Platform, Inc. ("Novo") is a fintech, not a bank."

Experience

12 yrs 5 mos
Total Experience
2 yrs
Average Tenure
1 yr 1 mo
Current Experience

Novo

Manager, Automation & Tooling (Customer Operations)

May 2025Present · 1 yr 1 mo · New York, New York, United States · Remote

  • At Novo, I lead CX tooling and automation strategy for Customer Operations (Support, Collections, Enablement, Growth), Driving AI Initiatives (including AI Copilot, AI Voice, AI Agents, and AI Analysis) and stewarding our Zendesk ecosystem, as well as the adjacent tools.
  • Key Accomplishments:
  • Boosted CSAT from 51% to 71.5% in 12 months
  • Reduced Zendesk Triggers by 45% with use of AI Intelligent Triage and "S.A.N.E" method to triggers
  • Reduced Time to Resolution by 25% by implementing AI Copilot for Agents.
  • Implemented Rules corresponding to CLTV Segments to assign Novo's most valuable customers to our senior support agents.
  • Saved $200,000+ (and counting) by identifying misallocated license costs (ie - where light agents were appropriate), vendor consolidation, tooling decisioning, and skillful negotiations
  • Developed RFP Process for new tooling resulting in greater stakeholder alignment and decision consensus resulting in faster CustOps Decisions across CCaaS, CRM, WFM, AI domains (and replicated by other teams outside of CustOps)
  • Wrote PRDs for Customer Experience Tooling and Workflow Processes.
  • Ran RFP Process for Telephony, CCaaS, Helpdesk, and AI
  • Evaluated Proof of Concepts for Decagon, Sierra, Fin, Forethought, Maven AGI Ultimate, Lorikeet but ultimately decided to build our own RAG Agent and chatbot in-house in tandem with Engineering.
  • Shipped a DSAT AI Agent using Zendesk APIs, Claude Code, and Gemini LLM that reduced ~20 hours/month of manual QA work by generatively categorizing and summarizing negative feedback, with a human-in-the-loop review dashboard deployed on Vercel before agentically assigning it to a Senior Escalation Specialist.
  • It’s an exciting time to be a Novonaut, where we're building a next generation of fintech and CX for SMBs throughout the country. If you're passionate about automation, AI, customer operations, or fintechs broadly feel free to reach out (especially if you come from an unconventional background 😉)
LeadershipZendeskChange ManagementOperations ManagementCross-functional Team LeadershipBanking Operations+7

Optimal

Program Manager, Scaled Customer Success

Dec 2024May 2025 · 5 mos · Wellington, New Zealand

  • A CX org who had never explored Scaled Success methods reached out to me because they were reactively firefighting churn. In my brief time in this role, our NRR jumped from 69% to 85% as a result of implementing automated renewal reminders, working with Customer Support to implement AI ticket deflection, and developing a robust onboarding program designed to increase "Aha" moments and lead to increased 2OR. (2nd Order Revenue). Served as a member of the Revenue Leadership Team and implemented change management for CSM workflows. This was a role that taught me how to build grit, be scrappy with limited resources, and pivot!
  • Key Accomplishments:
  • Boosted NRR from 69% to 85% by deploying automated renewal alerts to customers and CSMs, tightening forecast cadence and dashboards, and implementation of new tooling.
  • Deployed Onboarding Webinar via Zoom Webinar and associated In-Product Onboarding via Intercom, HubSpot, and UserPilot
  • Wrote PRDs for Customer Success Platform Tooling and for Scheduling Software with proper Analytics and Attribution
  • Led vendor evaluations and implementation for Intercom Fin AI and Calendly, as well as a deep Customer Success Platform evaluation (Vitally, Planhat, ChurnZero, Custify, Totango, Catalyst)
  • Deployed Hubspot Forms and Campaigns to increase attribution of Customer Success Efforts
  • Automated Monthly CSM Newsletter saving CSMs 10 hours/month
  • Set up Gong AI Scorecards for Vice Presidents of Customer Success and Sales to assess CSM/AE call performance and identify trends for group coaching.
ZapierRFP GenerationProgram ManagementSoftware DocumentationIntercomReporting & Analysis+7

Customer journey consulting

CX Enthusiast & Founder

Jan 2024Present · 2 yrs 5 mos · Seattle, Washington, United States

  • As a Certified Zendesk Administrator who is passionate about workflow building & no-/low-code ops, I love the opportunity to take on transformational CX, Service Design, and Automation projects with SMBs to combine my domain expertise to develop customer-centric cultures, and my technical skillset to build the right tools for SMBs and CX Teams to succeed.

Zendesk

2 roles

Sr. Customer Success Manager

Mar 2023Dec 2024 · 1 yr 9 mos · San Francisco, California, United States

  • When I bumped up to Senior CSM, I had a more strategic portfolio of 60 customers with more complex configurations. I also took on a team lead role within our organization and was personally responsible for the performance of 2 Associate CSMs. I interviewed candidates for our team, trained and mentored new hires, coached on best practices, handled escalations from other CSMs with larger books who needed more TLC, and built strategy playbooks that aligned my teams' work and objectives to the company OKRs and adoption goals. Built Campaign Playbooks in Gainsight Journey Orchestrator and Outreach based on Data Attributes
Project ManagementTeam LeadershipCoachingKnowledge ManagementSQLGoogle BigQuery+6

Customer Success Manager, Scale

Jan 2022Mar 2023 · 1 yr 2 mos · San Francisco, California, United States

  • Zendesk hired me because I brought firsthand experience as a support agent and an account manager, and found my perfect balance of CX and GTM in Customer Success. I managed a book of 200 clients using a variety of methods, including 1:1 meetings and success plans for our highest risk clients, 1:few methods such as office hours and small group "mindshare" sessions, as well as 1:many methods, such as best practice articles, adoption email sequences. We also identified usage and data signals to predict which customers would yield the greatest return as a result of our intervention.
GainsightForecastingZendeskApplication Programming Interfaces (API)Customer Success

Classy

3 roles

Founding Enterprise Account Specialist 🐺

Jan 2021Jan 2022 · 1 yr

  • I returned back to the "Wolfpack" - our CX organization - to be a Founding Member of a new Technical Enterprise Account Specialist Team that combined my previous Product Support and Account Management background. I was assigned 4 of Classy's highest ARR customers serving as a 1:1 Technical Account Manager meeting with these clients weekly, and ad hoc on other one-off escalations for high commercial risk clients or high ticket volume clients. I created custom case reports for my assigned clients and tracked escalated cases, advocated to the Product Team for the clients I championed, wrote user stories and bug reports.
Application Programming Interfaces (API)PaymentsJiraCustomer RetentionAccount ManagementCustomer Success

Renewal Specialist, Mid-Market

Promoted

Jan 2021Jan 2021 · 0 mo

  • After demonstrating a penchant for upsells and expansions with customers I worked with to switch to "Classy Pay", I got the opportunity to join the Renewals Team and managed a book of upcoming renewals. I learned a lot about creatively structuring win-win commercial terms and give/gets in negotiation - something that would support me in future roles as both a vendor and a buyer!
Customer RetentionSales PresentationsRenewalsContract NegotiationAccount ExpansionSales

Customer Care Generalist 🐺

Jan 2020Jan 2021 · 1 yr

  • As a pivot out of a previous career in nonprofit, this is where my tech career started - answering tickets across chat, email, and phones. I also had a penchant for upgrade spiffs, leading the team in payment processor conversions and cross-sells, while maintaining high CSAT. This was where I learned the basics of SaaS and I continue to use skills from this job every day - prioritizing work based on Reliability, Usability, and Functionality, empathy for building agent centered workflows, writing clear documenration, thinking of several ways to approach a problem, and where I first theorized that Customer Experience should be treated like a Product with the proper PM and Engineering Resources.
Salesforce.comTechnical SupportTroubleshootingLive ChatCase ManagementCustomer Support

Trans lifeline

3 roles

Development and Communications Manager

Promoted

Jan 2019Jan 2020 · 1 yr

  • Stewarded a portfolio of mid-level donors nationwide & major gifts in Chicago + Los Angeles markets. Managed Fundraising and Communications Technology and Social Media Automation. Acted as a backup Salesforce NPSP Admin. Increased Recurring Donations by 10% across Sustainer segment. Activated Pro Bono Partnership with Leo Burnett Ad Agency resulting in an award-winning campaign, We See Us & worked on a campaign with MTV (yes, that MTV!)

Hotline Team Lead

Jan 2019Jan 2020 · 1 yr

  • Supervised & Coached Hotline Operators (Staff and Volunteers) on how to be more effective in their roles, and supporting them during and after difficult calls. First exposure to Twilio Platform.

Hotline Operator

Jan 2018Jan 2019 · 1 yr

  • Supported individuals - ranging from casual calls just to chat & referring individuals to resources in their local communities, all the way to supporting people with their or their loved one's coming out & skillfully coaching people safely out of crisis situations (ie - suicidality, active attempts, intimate partner violence). Some of the hardest but also some of the most rewarding work I've ever done.

Rets associates

Recruiting Associate / Sourcer

Jan 2018Jan 2018 · 0 mo

  • Researched Candidates for High Priority Searches in Commercial Real Estate and Residential Construction via LinkedIn Recruiter, Business Journals, and Web Search. Trained Recruiters on Social Media Content and maintained reports/leaderboards on Recruiter's LinkedIn Post Activity. Coordinated candidate interviews with clients & made reminder calls.
  • If you are a Recruiter or Sourcer reading this profile, please know I have so much respect for what you do. (And hi, we should talk.)

Loyola university chicago

Manager of Conference Services & Events

Jan 2015Jan 2017 · 2 yrs

  • Managed and Developed Team of 10 Undergraduate Student Employees, Coordinated Event Logistics for weddings, alumni events, conferences, internal events, catering. Also staffed Front Desk of Loyola's Year-Round Downtown Chicago Hotel & Summer Housing. Assisted Marketing Director with Marketing Campaigns (Social Media - Paid & Organic, Cold Calling Potential Clients, Video Refresh, Google AdWords) during slow seasons.

Team chamberlain realty executives

Technology Associate & Administrative Assistant

Jan 2013Jan 2016 · 3 yrs

  • Supported 6 Real Estate Agents with CRM, Website (HTML/CSS/JS), Migration from MS Office to Google Suite, Implemented Telephony Power Dialer, Social Media Content & Automation. Ran Paid Advertising Experiments. Digitized Annual Marketing Promotion that previously was ran on pen and paper.
  • Increased Yelp Score by 3 Stars by working to promote reviews and working with Counsel and Yelp Legal to remove fraudulent reviews.
  • Coordinated Technology Vendor Contracts and Professional Services
  • Also a bunch of odd jobs, generally did anything and everything what was asked of me - ranging from Hosting an Open House to Filing Contracts to Making Duplicate Keys. Was a job where I learned a lot when I didn't have much to offer but a positive attitude and a desire to learn.

Education

DePaul University

Bachelor's degree — Social Psychology Major with Honors + credits transferred from Business Coursework at Loyola

Quinlan School of Business, Loyola University Chicago

Minor in Business Administration — (Marketing + Consumer Behavior emphasis)

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