Ashlee Edwards, Ph.D.

Director of Engineering

San Francisco, California, United States13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led user experience research at major tech companies.
Developed strategic initiatives impacting product direction.
Expert in cross-functional collaboration for product improvements.

Stackforce AI infers this person is a Product Research Leader specializing in User Experience and Strategic Insights in the Tech industry.

Contact

Skills

Core Skills

User Experience ResearchProduct StrategyProduct ResearchStrategic DevelopmentResearch InsightsAccessibility ResearchMarket ResearchProduct ImprovementSystems AdministrationTroubleshooting

Other Skills

ResearchTeam ManagementBudget ManagementLocalizationStrategyMarket AnalysisCollaborationHTMLData AnalysisSocial MediaSPSSMySQLCMSSQLUnix

About

I’m a research leader dedicated to improving user experience through data and insights-driven product strategy.

Experience

13 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 3 mos

Current Experience

Reddit, inc.

2 roles

Director, Head of Consumer Product Research and UX Operations

Promoted

Aug 2024 – Present · 1 yr 10 mos

Sr. Manager, Head of Consumer Product Research

Mar 2022 – Aug 2024 · 2 yrs 5 mos

Leading UXR across consumer product research, including the core experience, growth and international product pillars as well as research operations.

User Experience ResearchProduct Strategy

Snap inc.

Sr. Manager, Product Research

Jul 2021 – Mar 2022 · 8 mos

Developed strategic vision, organization, and justification for creation of new research pillar (i.e. Platform Research), approved by execs; secured additional headcount of 4 for 2022 with 1.5M research budget
Created team structure and infrastructure, including communication processes, research code of ethics, templates and framework for broad measurement of strategic research impact
Owned strategic development of product inclusion program
Completed 4-month intensive leadership program, Aperture
Managed a team of 3 senior researchers and data scientists

Product ResearchStrategic Development

Netflix

Senior Product Researcher

Apr 2019 – Jun 2021 · 2 yrs 2 mos

Provided research insights and strategy for the multi-org localization pillar, spanning product UI, content, and marketing for 70+ languages
Created and led accessibility & inclusion research program
Worked with PM, product/content design and engineering partners to develop and execute short and long-term strategic goals across product and content

Research InsightsAccessibility Research

Instagram

Senior Product Researcher

Jun 2016 – Mar 2019 · 2 yrs 9 mos

Led research for strategic and emerging markets, that facilitated company-wide product improvements, including increasing engagement metrics
Led international research in markets in Europe, Southeast Asia, the Nordics, and Latin America that provided insights to all pillars of Growth and the larger Facebook community
Created and executed research roadmaps consisting of both qualitative and quantitative studies, including focus groups, semi-structured interviews, surveys, and competitive behavioral analyses
Collaborated with PM, design, engineering and content strategy on teams across Instagram
Managed two interns and research program associates

Market ResearchProduct Improvement

Ibiblio.org

Associate Systems Administrator

Mar 2012 – Dec 2015 · 3 yrs 9 mos · UNC-Chapel Hill

Performed server updates, server maintenance, network protocol troubleshooting, and other system-infrastructure related tasks
Assisted with virtual infrastructure migration and system-wide IPv6 implementation
Located and troubleshot broken sites including Wordpresses, Mediawikis and other content management systems
Communicated directly with ibiblio users on a wide range of topics, including Web application development, database design and implementation, digital file transfer, and basic Unix/Linux server tools

Systems AdministrationTroubleshooting