Ashley Keller

Operations Associate

Phoenix, Arizona, United States12 yrs 8 mos experience

Key Highlights

  • Expert in end-to-end Salesforce platform ownership.
  • Proven track record in automation and integration solutions.
  • Strong leadership in team development and project management.
Stackforce AI infers this person is a Salesforce expert in the SaaS and FinTech industries, specializing in automation and integration.

Contact

Skills

Core Skills

Salesforce IntegrationSalesforce AutomationTeam LeadershipProject ManagementSalesforce.com

Other Skills

Data IntegrationProject DeliveryTechnical DocumentationBusiness Process AnalysisRequirements GatheringCoachingProject PlanningSalesforce.com ImplementationSalesforce Sales CloudSalesforce LightningREST APIsData MigrationCustomer Relationship Management (CRM)Salesforce TrainingBusiness Requirements

About

Salesforce Platform Expert | 7 Years in High-Growth SaaS (FinTech/Automotive) A results-driven Salesforce professional with over 7 years of experience specializing in end-to-end platform ownership, from greenfield implementation to the optimization of mature orgs. I apply an academic, research-driven approach to platform architecture. I believe in building on a foundation of official Salesforce best practices and security guidelines, ensuring every solution is scalable, secure, and sustainable. I am a proactive adopter of AI, using it as a powerful tool to accelerate development while ensuring robust, well-architected solutions. Seeking a senior role where I can act as a strategic partner and technical owner of the Salesforce platform. Dedicated to continued learning, check out my Salesforce Trailhead profile where you can see my accomplishments: https://trailblazer.me/id/akeller6

Experience

12 yrs 8 mos
Total Experience
2 yrs 2 mos
Average Tenure
3 mos
Current Experience

Digicert

Senior Salesforce Administrator

Feb 2026Present · 3 mos

Dealeron

Salesforce Administrator

Apr 2025Nov 2025 · 7 mos · Remote

  • Architect scalable solutions and co-administer a centralized Salesforce platform for 21 departments, establishing governance frameworks and standardizing business processes across a 695-user enterprise environment to enable cross-functional alignment.
  • Spearhead an org-wide automation modernization initiative by auditing legacy Workflow Rules and Process Builders and developing a strategic migration plan to consolidate them into optimized Flow solutions, improving system performance and maintainability.
  • Architected and documented secure integration frameworks using the latest generation of Salesforce Connected Apps, enforcing OAuth 2.0 policies and enhanced security settings to minimize vulnerabilities, while providing technical integration guides to accelerate development team productivity
  • Identify and mitigate critical platform risks, such as diagnosing an ungoverned Pardot integration as the source of 15M+ redundant Task records, and spearheading initiatives to remediate issues and prevent future systemic instability.
  • Orchestrate multiple concurrent projects by collaborating with Business Analysts and stakeholders to translate complex requirements into technical solutions, ensuring the successful delivery of new features and enhancements.
  • Engineer and maintain complex automation solutions using Flow, troubleshooting configuration issues and platform errors to ensure system reliability and business continuity.
  • Pioneer AI integration using Einstein Search and Agentforce, gaining exposure to Salesforce Data Cloud; currently pursuing Salesforce AI Associate certification.
Salesforce IntegrationData IntegrationSalesforce AutomationProject DeliveryTechnical DocumentationBusiness Process Analysis+9

Agile financial systems

2 roles

Director of Business Systems

Promoted

Aug 2024Feb 2025 · 6 mos · Remote

  • Leadership & Team Development: Mentored and managed a team of 2 Salesforce professionals through performance reviews and skill-gap analysis, fostering a collaborative environment that improved team productivity and cross-functional knowledge sharing.
  • Project & Delivery Management: Orchestrated the project lifecycle using Azure DevOps to manage timelines, milestones, and deliverables, ensuring the consistent, on-time completion of this critical business initiative.
  • Data Integrity & Ecosystem Integration: Partnered with DataOps to configure a Connected App for Azure Data Factory, establishing Salesforce as the single source of truth for reporting and eliminating manual data processes.
Team LeadershipProject ManagementData IntegrationSalesforce.comSalesforce AutomationTechnical Documentation+6

Senior Salesforce Administrator

May 2024Jul 2024 · 2 mos · Remote

  • Architect and delivered a greenfield Salesforce implementation, including the full migration from a legacy industry-specific CRM. Hired to design a scalable, enterprise-grade platform that streamlined operations and positioned the company for future growth.
  • Org Strategy & Architecture: Designed the foundational architecture for the greenfield Salesforce org, creating 10+ custom objects, complex Flows, and a forward-looking security model using Permission Sets.
  • Legacy CRM Migration: Led the end-to-end migration from a legacy system, analyzing and re-engineering business processes to architect tailored solutions.
  • Advanced Automation & Integration: Engineered a fully automated Account Closure process, integrating with third-party e-sign software via REST API, which reduced manual processing time by 75% and eliminated workflow bottlenecks.
Salesforce.comSalesforce AutomationData AnalysisCustomer Relationship Management (CRM)Project DeliveryRequirements Gathering+6

Nuvei

Salesforce Administrator

Jan 2021May 2024 · 3 yrs 4 mos · Phoenix, AZ · Remote

  • Project highlights: Development of REST API integrations with both third-party and internal applications, architect and execute two Salesforce organization migrations, implement MFA solution to meet Salesforce mandated requirements
  • Sole administrator for a Salesforce organization size of 125 users and secondary administrator for a Salesforce organization of 879 global users.
  • Responsible for maintaining, optimizing, and monitoring performance of the Salesforce platform also including maintaining security in compliance with SOX standards including performing quarterly user access reviews and working with auditors annually.
  • Adept at working with multiple departments and stakeholders to perform business analysis to produce data driven solutions following Salesforce platform best practices.
  • Create custom reports and dashboards, email templates, custom objects, fields, page layouts, record types, formulas, validation rules, and approval processes, page layouts, etc.
  • Design, develop, test, document, and deploy high quality business solutions on the Salesforce platform with custom Apex controllers, triggers, VisualForce pages, and flows.
  • Customize and maintain integrations with third-party software including Conga, AdobeSign, FormAssembly, Own, Okta, and Splunk.
  • Perform data manipulation with large datasets using both Dataloader, Workbench, and DML.
  • Troubleshoot user issues and assist in training of new users with an emphasis on providing the users with the skills that allow them to become more self-sufficient within Salesforce encouraging user adoption and satisfaction.
  • Stay abreast of changes on the Salesforce platform and new products.
  • Experience with Agile Development practices utilizing Microsoft Azure and development of SQL procedures and reports using Microsoft SSMS, Report Builder, and SSRS.
Salesforce.comSalesforce AutomationData AnalysisCustomer Relationship Management (CRM)Data IntegrationSalesforce Integration+3

Base commerce

Compliance Analyst

Apr 2018Aug 2021 · 3 yrs 4 mos · Phoenix, Arizona, United States

  • Acting secondary Salesforce Administrator working both with the Salesforce Administrator and independently as business analyst, designing, building, testing, and releasing the solution using both Salesforce declarative and programmatic tools.
  • Responsible for organizing, fulfilling, and participating in incoming regulatory and its and due diligence requests for both ACH and credit card acquiring bank relationships and the company's merchants and partners.
  • Development and administration of employee compliance training program.
  • Develop and implementation of Compliance related policies and procedures.
  • Provide project support for Compliance and Risk initiatives.
  • Communicate effectively with various organizational levels internally and externally.
  • Stay abreast of regulatory changes by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional networks.
Salesforce.comData AnalysisCustomer Relationship Management (CRM)Salesforce IntegrationBusiness AcumenSalesforce Sales Cloud+1

Co-sales company

Administrative Assistant

May 2017Apr 2018 · 11 mos · Phoenix, Arizona Area

Teamwork

Manpower

Associate Recruiter

Dec 2016Feb 2017 · 2 mos · Tempe, AZ

Teamwork

Experis/manpower group

3 roles

Accounts Receivable Specialist

Jan 2016Dec 2016 · 11 mos · Tempe, AZ

Data AnalysisTeamwork

Timekeeping Recon Coordinator

Jan 2014Dec 2015 · 1 yr 11 mos · Tempe, AZ

Data AnalysisTeamwork

Timekeeping Coordinator

Jun 2012Dec 2013 · 1 yr 6 mos · Tempe, AZ

Education

W. P. Carey School of Business – Arizona State University

Bachelor of Science - BS — Computer and Information Systems

Jan 2008Jan 2012

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