Mar 2022 – Dec 2025 · 3 yrs 9 mos · Delhi, India · Hybrid

• I Worked on three products at Microsoft for the Windows business vertical, all of them consumer grade experiences.
• Xbox Game Pass subscription - Designed experiences for acquisition and retention experiences across Windows 11 touchpoint. Worked very closely with multiple stakeholders and cross geography teams in Hyderabad, India and Redmond, USA. Collaborating with Xbox marketing, design and content teams resulted in seamless customer experience, leading to multiple experimentations and saving more than 80M in revenue.
• Rethinking of Accounts management in Windows Settings - This was a very structural and IA focused work item. It is very crucial for the holistic Microsoft's ecosystem. I required a totally different style of project handelling due to its nature. I presented this work to the VP of Design in Redmond, USA and it was very well appreciated, followed by insightful feedbacks.
• Back up and restore experience across old and new Windows devices - Purely a business driven effort to increase Windows consumption & gain more share in PC market globally.

Aug 2021 – May 2022 · 9 mos · New Delhi, Delhi, India · Hybrid

• Designed insurance tech products at Roadzen, ranging from under writing processes, claim management, on road assistance, and AI annotation softwares. All of the softwares were SaaS B2B products. I created a design system for products and conducted user research for internal tools. I also created the website for Roadzen's new product - Canvas.ai (an AI tool for annotation and image recognition).

Sep 2020 – Jul 2021 · 10 mos · Delhi, India

• Worked with US based clients on a plethora of products. The hero product I worked deeply on is Dropstat - A hospital staff & shift management platform. I worked closely with the Founder to understand her vision, problem statement, business models and finally user aspirations. Dropstat raised funding and has been a great success in the US.

Mar 2020 – May 2020 · 2 mos

• Worked on a wide spectrum of design jobs from Branding, graphics, Interaction design, UX UI Design, SaaS based product design and even conducted workshops on personal branding and social media growth. Worked for IT consultancies, Start-ups, Home grown brands, and social media influencers.

Feb 2020 – Aug 2020 · 6 mos · Manesar, Haryana

• Final year graduation project on designing the primary healthcare infrastructure for the ‘Urban underprivileged’ section of the population.
• Also, worked with reputed clients like PepsiCo - GVIC, Vodafone, Amazon, VVDN technologies, Hindware, Blue Star, Havells, Amway, creative High-tech, and many more.
• My major contribution was in User design research, Ideation, and concept generation, 3D modeling, coordinating with the design and technology people.
• Other than hardcore Industrial Design, I designed packaging, Pitch decks, illustrations, graphics, and Logos for the brands.
• It was really a great experience to work in a high paced environment.

Jan 2020 – Oct 2020 · 9 mos · New Delhi, Delhi, India

• Worked as the founding member.
• Decibell is a Voice-based social platform for microblogging and micro-podcasting. The app provides a unique platform to everyone to freely create micro audio clips, share it on Decibell, and distribute it on other platforms. Ease of usage and convenience in UX is at the core of Decibell.
• My role included overall design of the product, User research, social presence, UX, UI, coordinating with the front end developers and providing with design assets and codes, and growth marketing strategies.

Jul 2019 – Jul 2019 · 0 mo · Mumbai, Maharashtra, India

• Team lead at Medical device design hackathon, organized by the Haffkine institute and IIT Bombay, 2019.
• The team worked on the problem of 'insufficient illumination inside the operation theatre', especially during open surgery. Due to the lack of light, 25% of the surgeon's time is wasted in adjusting the OT lights.
• I brought the design process into the team and helped fellow team members to streamline the workflow The design process lead to an efficient and effective solution. The team was tagged as the most efficient team.

May 2019 – Jul 2019 · 2 mos · Ahmedabad, Gujarat, India

• Applied deep Design research methods to find out insights and opportunity areas, users’ pain points and issues on a system level. Research included Primary research in villages, focus group, documentation, secondary research and data segregation.
• I designed a community based system for ‘animal health monitoring’ in rural areas. This includes an app interface complimented with a sensor clip.
• It helped me in gaining the experience of how design thinking is applied to various situations, supported with intense primary research.

Jul 2018 – Jun 2019 · 11 mos · Haryana, India

• Was elected as the Cultural head in the SAC (Student association committee). I organized cultural as well as academic events in the college. Planned the trip to Hyderabad Design Week 2019.