Atri Chatterjee

CEO

San Francisco, California, United States35 yrs 3 mos experience
Highly Stable

Key Highlights

  • Transformed ForgeRock into a subscription-based cloud company.
  • Led Zscaler's marketing team to achieve 100% pipeline growth.
  • Grew Act-On Software's revenue by almost 20x.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in cybersecurity and demand generation.

Contact

Skills

Core Skills

CybersecurityMarketingGo-to-market StrategyCloud ComputingBusiness DevelopmentMarketing StrategyConsultingMarketing LeadershipBrand DevelopmentTeam ManagementDemand GenerationMarketing AutomationRevenue OptimizationUser AuthenticationProduct ManagementInvestment StrategyMarket AnalysisMarketing ManagementProduct Marketing

Other Skills

Team LeadershipSubscription ModelProduct ExpansionPublic OfferingAcquisition StrategyClient ManagementTeam BuildingPipeline ManagementRevenue GrowthSaaSLead GenerationStrategic PartnershipsEnterprise SoftwareOnline MarketingSolution Selling

About

Currently CMO of DigiCert. Before joining DigiCert, I was the CMO of ForgeRock for almost 5 years. During this period, we transformed into a subscription-based cloud company, expanded our product line into one of the most comprehensive identity and access management platforms for the enterprise, almost quadrupled our ARR to over $250M, successfully went public on the NYSE, and built a predictable, data-driven, go-to-market engine with tightly aligned marketing and sales teams. This culminated in Thoma Bravo acquiring ForgeRock for $2.3B and combining it with Ping Identity. I went on sabbatical after the acquisition :-). Prior to ForgeRock, I led a consulting company, CerebralAction (www.c12n.com), that helped technology companies with their marketing and product commercialization. This included developing their go-to-market strategy, helping them implement that strategy and tracking measurable results. Clients included a broad range of companies including BlueShift, NewEdge Labs, ForgeRock, SparkPost and Zscaler. Prior to starting CerebralAction, I led marketing at Zscaler where I rebuilt and expanded the marketing team into a ~60-person worldwide organization. Before that I was CMO at Act-On Software for 4 explosive years of growth where the company grew by almost 20x. Prior to that I led the User Authentication business at VeriSign and later Symantec which acquired the business in August 2010. From 2006 to 2009 I ran marketing for the gateway security business at McAfee, Secure Computing and CipherTrust (McAfee acquired Secure which had acquired CipherTrust) and also ran the messaging security division at Secure Computing in 2008. I was a member of the founding team at Responsys (NASDAQ: MKTG), an online marketing company funded by Foundation Capital & Accel Partners, Mercora, an online music company, and an early employee of both Netscape (NASDAQ: NSCP) and Clarify (NASDAQ: CLFY). Specialties: Marketing, marketing & sales technology, product management, business planning, business development, P&L general management

Experience

35 yrs 3 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 1 mo
Current Experience

Digicert

Chief Marketing Officer

Apr 2024Present · 2 yrs 1 mo · San Francisco Bay Area · Hybrid

  • DigiCert is a leading global provider of digital trust, enabling individuals and businesses to engage online with the confidence that their digital presence is secure.
Demand GenerationCybersecurityProduct MarketingGo-to-market StrategyTeam LeadershipMarketing

Forgerock

Chief Marketing Officer

Dec 2018Sep 2023 · 4 yrs 9 mos · San Francisco Bay Area

  • CMO of ForgeRock, global provider of digital identity solutions for the enterprise.
  • I joined ForgeRock in 2018 when it was already a well-established, mature startup with strong technology and loyal customers. At the time, ForgeRock was embarking on the next phase of its journey under its new CEO, Fran Rosch.
  • Over the next five years, we transformed into a subscription-based cloud company, expanded our product line into one of the most comprehensive identity and access management platforms for the enterprise, almost quadrupled our ARR to over $250M, successfully went public on the NYSE, and built a predictable, data-driven, go-to-market engine with tightly aligned marketing and sales teams. This culminated in Thoma Bravo acquiring ForgeRock for $2.3B and combining it with Ping Identity.
MarketingGo-to-market Strategy

Cerebralaction, marketing & sales strategy + implementation

Founder & President

Sep 2017Dec 2018 · 1 yr 3 mos · San Francisco Bay Area

  • CerebralAction (www.c12n.com) is a consulting company that helps technology companies with their marketing and sales. We help our clients develop their go-to-market strategy, implement that strategy, and track measurable results. We work with only one or two clients at any given time, in order to give them the focus and attention needed to effectively plan and execute projects. Past clients include BlueShift, NewEdge Labs, ForgeRock, SparkPost and Zscaler.
Marketing StrategyConsulting

Zscaler, leader in cloud security

Chief Marketing Officer and later consultant

Jan 2016Aug 2017 · 1 yr 7 mos · San Jose

  • Zscaler is revolutionizing internet security with the industry’s first Security-as-a-Service platform. During my time, Zscaler protected more than 15 million users from over 3,000 organizations in 185 countries.
  • I was responsible for rebuilding and leading the marketing organization at Zscaler. I helped build Zscaler's marketing team into a ~60-person worldwide organization comprising top talent in field marketing, product marketing, online demand generation, digital marketing, customer marketing, and communications (PR & AR).
  • Under my leadership, Zscaler made advances in all the key areas of marketing. Zscaler developed its brand as the preeminent cloud security company both online and in traditional media. Our social media presence and search rankings grew by 3x in 18 months and we won numerous awards including the Forbes Cloud 100, SC Magazine's Best Cloud Security Solution and Morgan Stanley's Award for Innovation. We developed and built a demand generation process that achieved almost 100% pipeline growth annually.
Marketing LeadershipBrand Development

Act-on software, inc.

CMO

Jan 2012Jan 2016 · 4 yrs · San Mateo, California

  • Act-On Software is a SaaS solution for marketing automation and revenue optimization that is considered one of the 4 leading companies in this category (others are Marketo, Oracle and HubSpot). Act-On's focus is the mid enterprise.
  • During my four years at Act-On, I was responsible for all things marketing at the company and helped the company scale from a couple of hundred small customers to over 3,000, and growing revenue by almost 20x. I led the effort to establish Act-On as one of the top 4 companies in marketing automation. Act-On was recognized as a leader in the Forrester Wave Report on Lead to Revenue Management and was recommended as the best solution for departments within enterprises.
  • In my last 9 months at the company, I also led the sales team as acting Chief Revenue Officer managing a team of over 60 quota carrying sales people and the associated sales support functions. I helped successfully transform the company from primarily selling to SMBs to focusing on the mid enterprise market. Under my leadership and active involvement, we won the single largest deal in Act-On's history: Microsoft.
Marketing AutomationRevenue Optimization

Symantec

Senior Vice President, User Authentication

Jan 2010Jan 2012 · 2 yrs · Mountain View, CA

  • I joined Verisign to lead the enterprise user authentication business comprising Verisign VIP and Verisign PKI multi-factor cloud-based authentication solutions for the enterprise. I continued managing these businesses within Symantec after it bought Verisign's security division. After acquisition, my portfolio expanded to include the German TC Trust Center Platform resulting in a combined group of over 300 members in various functions including engineering, QA, product management and go-to-market roles located in Mountain View, California, Bangalore, India and Hamburg, Germany.
User AuthenticationProduct Management

Foundation capital

EIR

Sep 2009Dec 2009 · 3 mos

  • Joined Foundation Capital as an EIR after my change of control from McAfee. My tenure as an EIR was cut short by the opportunity to join Verisign.
Investment StrategyMarket Analysis

Secure computing / mcafee

SVP

Mar 2006Apr 2009 · 3 yrs 1 mo · San Jose / Alpharetta / St. Paul

  • Joined Secure Computing after it acquired CipherTrust and led the combined marketing team. Responsible for all worldwide marketing in the company. This included product marketing, product management, corporate communications, partner marketing and lead generation. Also served as the GM for the Messaging Security Business unit in 2008.
  • Helped Secure Computing coin the term "gateway security" to effectively position the full stack of perimeter security needed in enterprises to effectively combat new evolving threats. I co-authored the enterprise gateway security whitepaper that defined the category and established the Secure Computing solution as an integrated platform that included web security, email security and application-aware firewalls that together used global reputation to thwart attacks. We developed integrated campaigns to drive awareness of Web 2.0 threats under the campaign theme: SWAT (Secure Web 2.0 Anti-Threat).
Marketing StrategyBusiness Development

Ciphertrust / secure computing

SVP Marketing / CMO

Mar 2006Nov 2008 · 2 yrs 8 mos

  • CipherTrust was acquired by Secure. See specific projects done as a combined company in the section for Secure Computing & McAfee
Marketing ManagementProduct Marketing

Mercora

Co-Founder

Feb 2004Feb 2006 · 2 yrs · Silicon Valley

  • Mercora was a very interesting and innovative company whose idea was ahead of its time. Our vision at Mercora was to use peer-to-peer technology to create the largest legal music sharing network in the world.
  • Unlike Napster, Kazaa and other P2P file download apps, Mercora's P2P application did not let you download music files, only stream them. In its time, Mercora was the largest radio network enabling users to search, find and listen to music from the personal collections of over a million users. All this was legally done by adhering to the DMCA (Digital Milenium Copyright Act) rules for webcasting, and building those rules into the application so the user did not have to worry about violating copyright.
  • I wore many hats at Mercora, including being the head of marketing and business development as well as helping define the product features that would ensure that we were compliant with the DMCA.
Marketing ManagementProduct Marketing

Telesoft partners

EIR

Sep 2003Feb 2004 · 5 mos

  • Worked as an EIR (part-time) helping the company identify interesting investment opportunities in software. Left to go start Mercora
Business DevelopmentProduct Management

Mcafee.com

VP Marketing and BD

Jan 2001Jan 2003 · 2 yrs · Silicon Valley

  • I joined McAfee.com, a Responsys customer, to help them transform their digital and online marketing to sell their consumer security-as-a-service (SaaS). I built out the marketing team, established a metrics based B-to-C direct marketing program and helped the company grow revenue to over $100M/yr resulting in its acquisition by Network Associates (later renamed McAfee) at a value of almost $1B.
  • I also conceived of and helped develop the McAfee Security Center which was the first of its kind in the security industry. I was also awarded two patents with Brent Lymer for this invention. We distributed millions of Security Centers and co-branded it with partners like Dell and AOL to win key OEM distribution agreements.
Investment StrategyMarket Analysis

Responsys

VP Mktg (member of founding team)

Jan 1998Jan 2001 · 3 yrs · Silicon Valley

  • Part of the founding team that launched Responsys, a pioneer SaaS application that provided an email marketing engine for e-commerce companies. Responsys went public 12 years after its founding and was acquired by Oracle in 2014. We survived the dot com nuclear winter without having to recapitalize the company. A major accomplishment for companies of that genre.
Marketing StrategyBusiness Development

Netscape communications corp

Dir. Product Mktg, Biz Dev

Dec 1994Nov 1998 · 3 yrs 11 mos

  • Started at Netscape in server product marketing, which at the time consisted of the Communications Server and the Commerce Server. Spent the next 30 months product managing the server product line that grew from basic web server(s) to a suite of 5 enterprise communications and collaboration products (Netsape Suite Spot) that accounted for over $100M of annual revenue. Also went through warp speed management training as I grew the group from 2 people to 18 in that period.
  • Spent my last year and half in sales crafting OEM deals and managing the business relationships with ISVs offering products on the Netscape One platform.
Marketing StrategyBusiness Development

Clarify

Sr Product Manager

Jan 1993Jan 1994 · 1 yr

Product ManagementBusiness Development

Go corporation

Product manager

Jan 1991Jan 1993 · 2 yrs

Product ManagementBusiness Development

Sun microsystems

Product Manager

Jan 1988Jan 1991 · 3 yrs

Product ManagementBusiness Development

Education

The Wharton School

MBA — Marketing & Finance

Jan 1987Jan 1989

Washington State University

BS

Jan 1980Jan 1985

Stackforce found 100+ more professionals with Cybersecurity & Marketing

Explore similar profiles based on matching skills and experience