Sep 2019 – Present · 6 yrs 8 mos · Bengaluru, Karnataka, India

Oct 2018 – Aug 2019 · 10 mos

• RoofandFloor is a real estate marketplace focused on new residential projects connecting home buyers and builders.
• Created a sales strategy & framework and redesigned customer offerings that helped reduce growing revenue by 400% in 11 months along with reduction of marketing spend as a percentage of revenue.
• Led a cross-functional team to build a new recommendation engine and revamped the call center processes that led to a 300% improvement in productivity of the call center employee in 3 months.
• Conceptualized a new channel of lead generation and monetization by developing a chat process that scaled to over 200+ monetized connections per day.

Dec 2016 – Sep 2018 · 1 yr 9 mos

• Scaled the marketing team from 3 to 12 members, added city-specific revenue management and marketing teams to localize the offerings. Grew the revenue by over 10x in less than two years.
• Built the SEO engine at RoofandFloor to improve organic traffic by 300% in 9 months by focusing on technical SEO.
• Worked with the product team to introduce several product features such as OTP verification drip flows, one-click interest generator, and calling queue that boosted the paid to free responses from 10% to 30%.