Ben Goodey — Founder
I run Spicy Margarita, a global SEO consultancy, AEO (Answer Engine Optimization) strategy firm and content marketing agency. We work with fast-growing, venture-backed startups, as well as B2B service firms with over $1M in annual revenue. For our clients, we bring together the latest algorithm knowledge, technical experience, and a "hustle" mindset to accelerate growth and drive real revenue outcomes. Our clients include: + Jabra — B2B electronics giant with $1B+ in annual revenue + Givebutter — Nonprofit fundraising software that raised $50M in 2025 + Rillion — PE-backed accounts payable software scaling globally And many more ambitious companies investing in their future as THE brand customers discover across Google, ChatGPT, and every search channel. Check out this client quote from Feb 2026: "Working with Spicy Margarita has fundamentally changed our search presence in a very short time. They scaled content production fast, and truly understood our brand & positioning, representing Rillion the way we would. In the past three months alone, we’ve added +90 high-intent keywords ranking in positions 1–3. We’re seeing around 40% visibility in AI Overviews and LLM-generated results (up from ZERO). They've future-proofed our visibility." — Frida Ahrenby, CMO at Rillion (Global SaaS company, PE-backed) Want to work together? Book an intro with me here: https://savvycal.com/ben-goodey-advising/1cb98ded P.S. Search has changed. Read our manifesto to learn how: https://modern-seo.lovable.app/
Stackforce AI infers this person is a seasoned SEO and content marketing expert in the SaaS industry.
Location: London, England, United Kingdom
Experience: 8 yrs 7 mos
Skills
- Seo
- Content Marketing
- Client Management
- Content Strategy
- Revenue Strategy
- Demand Generation
- Organic Marketing
Career Highlights
- Founded a successful global SEO consultancy.
- Achieved significant traffic and revenue growth for multiple startups.
- Expert in SEO and AI-driven marketing strategies.
Work Experience
Spicy Margarita
Founder & SEO Strategy Lead (1 yr 11 mos)
Mesh
SEO & Growth Advisor (8 mos)
SentiSum
SEO & Content Strategy Advisor (1 yr 7 mos)
Goodey Marketing
Founder (2 yrs 1 mo)
CustomerGauge
Head of Demand Generation (1 yr)
SentiSum
Brand & Demand (1 yr 5 mos)
How the F*ck
Founder (6 yrs 3 mos)
Appt Health
Marketing (1 yr 1 mo)
Early Metrics
Venture Capital Associate (10 mos)
Venture Analyst - UK Go-to-Market (7 mos)
Education
Economics and Economic History at The London School of Economics and Political Science (LSE)