Jan 2021 – Sep 2023 · 2 yrs 8 mos

• I lead a team of senior level media buyers and content creators to buy media across Facebook, Instagram, Google, YouTube, TikTok, Pinterest and Snapchat across multiple business units across international markets.
• 250% YOY growth 2021 to 2022
• Develop processes for scale using automation, AI and creative optimization technology
• Build automated reporting systems to accommodate the growing needs of our team and stakeholders
• Consistently hit very aggressive growth goals YoY
• Build relationships with platform reps and facilitate beta testing and partnership growth
• Manage and mentor a growing team of media buyers
• Investigate and test emerging media platforms (part of Snapchat and TikTok beta)
• Currently learning to code and build automations in Kitchn.io!
• Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world's leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance model pricing.

Feb 2020 – Jan 2021 · 11 mos

Jan 2018 – Feb 2020 · 2 yrs 1 mo

• Fluent is the industry leader in customer acquisition. The company’s proprietary ad serving technology and its extensive publisher network enables marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins on behalf of more than 500 leading brands since its inception.
• Currently I work for Fluent remotely out of Seattle. I lead a team of media buyers for a product called The Smart Wallet (thesmartwallet.com). The Smart Wallet is a content site that connects users to products and services that help them improve their financial health. Whether it's a new banking app that helps someone budget or a cash back app that saves them money, our job is to build relationships between our partners and their target audiences at scale.
• Some of my duties and responsibilities include the following:
• Build ads at scale for social (Facebook, Instagram, Snapchat, Pinterest) 400% Growth YoY
• Act as liaison between content, account managers and the media buying team.
• Communicate performance, strategy and hurdles to the team at large.
• Investigate and launch emerging media platforms
• Work to constantly improve our creative and buying processes so we can move/learn faster
• Work with BI team to insure reporting meets our needs
• Work with a team of designers to come up with compelling ads to drive traffic at the lowest possible cost.
• Brainstorm copy to test across multiple platforms.
• Constantly report, analyze and iterate best performing ads.
• Implemented buying methodology that has lead to tremendous scale.
• Test new and emerging media and learn the best way to communicate with our audience on those mediums.

Oct 2014 – Dec 2017 · 3 yrs 2 mos · Newport Beach, California

• I was the first employee hired to implement Facebook strategy to maximize ROI and increase media channel distribution.
• Purchase media on Facebook, Pinterest, Instagram, Snapchat, and Live Intent for desktop and mobile.
• Manage multiple business properties with entirely different strategies from lead generation to e-commerce.
• Monitor campaigns and optimize for highest ROI and GM.
• Constantly A/B test new landing pages, copy, images, funnels, etc.
• Accurately report on and analyze ads to optimize performance.
• Build out complex bulk creation/editing templates to use with thousands of ads.
• Implement link structure using UTM parameters allowing revenue to be properly attributed to ad spend.
• Responsible over seven figure media spending budgets.
• Implement a complex advertising methodology from the ground up.
• Edit landing pages to optimize UX and improve user progression.
• Aggressively research and test new advertising channels and methods as they become available.
• Photograph, edit, crop and rename product images for ads.
• Produce and edit video for online advertising.
• Manage and organize creative asset library.
• Experience with Cake, Stitcher Ads, Google Analytics, Power Editor, Programmatic, Adobe Suite, Excel Pivot Tables, iMacros, Vlookups, 4C, Unbounce, Live Intent

Jan 2014 – Nov 2017 · 3 yrs 10 mos · Seattle/Orange Country

• Services Offered
• Social Media
• Strategy/Planning
• Implementation
• Contests
• Conversations/Engagement
• Customer Service
• Postings
• Social Advertising (CPC, CPM, etc.)
• Content Creation
• Graphic Design
• Adobe Suite
• Video Creation
• Final Cut Pro
• Creative Writing
• Blogging
• Photography
• Website Management
• Web design
• Adobe Muse
• Wordpress
• SEO
• Google Analytics
• Google Adwords
• Market Research
• Surveys
• Analytics
• Market Trends
• Email Marketing
• Template Design
• Tracking
• Implementation

Jan 2014 – Jun 2015 · 1 yr 5 mos · Greater Seattle Area

• I periodically freelance for a startup company called SimpleWare. SimpleWare has designed a revolutionary new perforated cutting board system called FLOW™ which is meant to help take the mess out of the kitchen.
• My responsibilities for SimpleWare have included:
• Create content and mange all social media platforms including Facebook, Twitter, Google +, Instagram, YouTube and Pinterest
• Develop an online marketing campaign to help drive sales through the online store
• Audit current website and online materials
• Design marketing materials for trade shows and online marketing efforts
• Write marketing content for online use
• Manage all paid online advertising
• Create and manage simplehouseware.com website and online web store
• Act as sales rep for WA State
• Assist in sales efforts worldwide

Jan 2014 – Aug 2014 · 7 mos · Kenmore, Washington

• Synch is a startup company that has developed a mobile application along with a web dashboard to help companies better manage their inventory, customer and sales force information.
• I served as a marketing contractor for this startup.
• Some of my duties included:
• Develop an integrated marketing communications plan
• Create content for and manage all social media platforms including Facebook, Twitter, Google +, YouTube, and LinkedIn
• Design marketing materials through the adobe suite
• Create promotional videos as part of the marketing mix with Final Cut Pro
• Lead e-mail marketing campaigns to drive traffic through the sales pipeline
• Design www.synchbi.com and update the site with content
• Run direct mail marketing campaign to reach out to potential customers
• Handle all PR for the company by writing and distributing press releases, submitting awards and reaching out to applicable media
• Optimize all online materials for SEO
• Create and manage paid online advertising
• Keep track of all KPIs and report to CEO

Aug 2013 – Nov 2013 · 3 mos · Greater Seattle Area

• Drafted basic public relations materials including media pitches, news releases, media alerts, fact sheets, client meeting summaries, status reports and other materials.
• Assisted in the creation and management of clients’ social media accounts.
• Acted as lead graphic designer for multiple projects on various accounts.
• Assisted in media pitching, follow-up, coverage tracking, news clipping and summary reports.
• Developed and updated media lists and other databases.
• Updated a weekly blog with engaging and thought provoking content.
• Assisted with the management of newspaper and periodical inventories for easy access.
• Carried out special and media event planning activities and arrangements.
• Worked on various accounts including Talking Rain, Centurylink, Swedish Medical, USC Events and more.
• Responded to all administrative duties and activities as assigned.

Aug 2012 – May 2013 · 9 mos · Spokane, Washington Area

• Scheduled concerts and events for the entire student body ranging from large scale concerts to comedians, coffee house shows, and movies.
• Consistently kept in contact with booking agents and potential performers.
• Advertised events effectively through social media and print advertisements.
• Kept account of resources and held responsibility over significant activities budget.
• Created targeted Facebook advertisements with positive quantitative results.
• Ensured talent's needs were taken care of as requested via hospitality and tech riders.
• Was able to multitask on many projects/events at once to ensure timelines were kept.
• Formulated engaging e-mail campaigns for upcoming events on campus.
• Created a Facebook fan page for promoting events and showcasing Whitworth musicians called The Pirate Playlist (facebook.com/thepirateplaylist).
• Collaborated with other coordinators to execute a diverse array of events.
• Served as a member of student government (ASWU) and acted as a voice for the students I was representing.
• Surveyed students frequently via Survey Monkey to meet their needs/wants effectively.
• Purchased performance rights for current and pre-release films to show on campus for students and various clubs.
• Acted as a buyer for Whitworth University at the 2012 NACA West conference.
• Worked to enhance student perception of ASWU by using survey results to see what students knew about the organization and what could be done better.

Nov 2010 – May 2012 · 1 yr 6 mos · Spokane, Washington Area

• Set up and ran sound, staging, and visual production for events ranging from large scale concerts with national acts(Fun, Mat Kearney, Allen Stone, The Classic Crime), club events, conferences and more.
• Trained new employees to use various spaces, rooms, and technology on campus.
• Troubleshooted at events to ensure smooth execution to clients.
• Provided excellent customer service through clear communication at all stages of event production.