Sep 2021 – Jul 2023 · 1 yr 10 mos · Gurugram, Haryana, India

• Job Function:
• Digital Media Strategy, Planning & Buying, Account Management
• Build up a Digital strategy to achieve the brand's marketing objective with fresh ideas, properties, and best possible rates.
• Success of any plan is implementation. On all the brands that I have worked on across categories, I have delivered the clients/Brand objective effectively being it performance or branding.
• Monitor and assess ongoing campaign performance, assist in strategic analysis of campaigns.

Nov 2019 – Sep 2021 · 1 yr 10 mos · Noida, Uttar Pradesh, India

• A competent professional with 6+ years of experience across online industries Exposure to all facets of Digital Performance Marketing vehicles like digital Media Planning & Buying Search Engine Marketing - SEM ( Paid Search ), Ecom. Performance Marketing like Amazon ads, Social Media Marketing.

Mar 2017 – Nov 2019 · 2 yrs 8 mos · Gurugram, Haryana, India

• Job Function:
• Media Planning & Buying (as per the client budget & thereby suggesting the best plan suiting their end Goal).
• Optimizing the performance & sharing weekly report with the client
• Managing the overall digital campaigns across Search, Display & Social
• Presently handling end to end planning & execution.
• Supervise & monitor closely the performance, hence complete delivery as per the Campaign Goals.
• Rate negotiation with publishers/vendors.
• Coordinating with publishers for the invoices
• Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaign.
• Day to day campaign optimization in Search, Display, YouTube, FB.
• Analyzing data for Optimizing campaigns to meet the client’s requirements.
• Allocation and segregation of several medium as per the client's requirements and budget
• Manage and maintain daily/monthly spends for multiple clients to ensure that each campaign meets the desired performance metrics.

Dec 2015 – Mar 2017 · 1 yr 3 mos · Gurugram, Haryana, India

• Search Engine Marketing – Analyst
• Campaign Structuring, Monitoring & Maintenance
• In Depth Keyword Research, Uploading Thousands of Keywords in Various Accounts.
• Optimize Results of Different PPC Campaigns.
• Writing Ad copies for Campaigns.
• Running Text & Banner Ads to Assess Click Through Rate.
• Review/Provide analysis on PPC landing pages.
• Manage and maintain daily/monthly spends for multiple clients to ensure that each campaign meets the desired performance metrics.
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Managing online brand and product campaigns to raise brand awareness.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Affiliate Marketing: -
• Structuring Affiliate Network for yepme.com
• Tied up with new publishers as well as with new affiliate networks to scale up the campaigns.
• Recruiting affiliate partners and pacing up the campaign and creating marketing strategies
• Working on closing banking alliances in order to increase attribution towards online transactions.
• Maintained updates to the partner of the latest developments of their alliance account.
• Developed and executed attainable and strategy plans with the market needs.
• Worked with key Affiliate Networks to maximize reach and promotion of Affiliate Programs. Managed affiliate relations, communication and recruitment.
• Strong sales, negotiation, analytical and implementation skills and aggressively drive sales and program efficiencies.

Jan 2014 – May 2015 · 1 yr 4 mos · Gurugram, Haryana, India

• Responsible for maintaining the quality of information on Zomato.com.
• Managing online promotion campaign.
• Creating, Managing and Promoting new deals.
• Coordinate with creative team and, product team and technology team to drive online.
• Monitoring effectiveness of sales and performance of the campaigns.
• Identify and engage new aspects to expand the existing online marketing strategies.
• Responsible for getting the website updated with the most user-relevant information.
• Interact with content team, pricing team, image editing to final uploading.
• Interact with top Management (manager & Marketing Team) to run deals, promotion, and special discount on selected Category or products.
• Analysing the data received from different cities (national/international) and getting the anomalies corrected, if any.
• Analysing and confirming from various sources whether the information at hand is
• Correct or not.
• Verifying and quality checking the huge amount of data.
• Work on new city launches with the team and ensure that the highest quality standard is maintained.