Jul 2023 – Mar 2025 · 1 yr 8 mos

• Charisma, is the Senior Director (Principal) and Portfolio Head in the Consumer Products, Luxury, & Retail space, who played a pivotal role in orchestrating business and technology transformation strategies for clients across Consumer Products, Luxury Retail, and Quick Service Restaurant (QSR) sectors globally.
• Her expertise lies not just in steering companies through complex transformational landscapes but also in her direct engagement with CXOs, acting as a trusted advisor to C-suite executives and board members. Through her deep industry insights and strategic foresight, Charisma has facilitated the integration of technological innovations with core business goals, driving unparalleled value and efficiencies for her clients.
• Her team's approach with her leadership has fundamentally transformed how her clients operate, from revolutionizing supply chains through digitalization to implementing advanced customer engagement platforms, thereby enhancing operational efficiency, enriching customer experiences, and significantly boosting revenue growth.
• Charisma's leadership has enabled her clients to achieve substantial market expansion, improved brand visibility, and sustainable business growth. Beyond achieving immediate transformation milestones, her work has cemented long-term strategic relationships, positioning her clients as frontrunners in their respective industries and setting new industry standards for excellence and innovation.

Feb 2022 – Jul 2023 · 1 yr 5 mos

• In the dynamic landscape of global banking, particularly within capital markets and wealth management, Charisma was responsible for strategic leadership in driving business and technology transformations for major Wall Street institutions.
• Her direct engagement with CXOs has made her an advisor to C-suite executives and board members, focusing on creating significant value and efficiencies in modernization and digital banking. Charisma has spearheaded key transformation strategies, including the integration of AI-driven predictive analytics for personalized wealth management services, and the adoption of cloud computing to streamline operations and reduce costs.
• Her initiatives have not only optimized operational efficiencies but also elevated customer experiences and opened new revenue streams for her clients. Charisma’s work has been pivotal in helping global banks navigate the complexities of digital transformation, ensuring they remain competitive and agile in a rapidly evolving financial landscape.
• Charisma also spearheaded the Wealth Management Executive Roundtable for Capgemini at the Harvard Club New York where industry C-Suite leaders from major financial institutions spoke about the impact of technology on Wealth Advisory business.

Apr 2020 – Feb 2022 · 1 yr 10 mos · New York City Metropolitan Area

• Charisma demonstrated leadership and strategic acumen in steering pivotal technology initiatives. Notably, she led the team that secured the CEO Award 2020, delivering a customer-centric solution during COVID-19 that resulted in over $100M in savings for the bank. Her expertise in managing MarTech technology capabilities has significantly increased conversion rates by 30%, overseeing a multimillion-dollar budget to drive over $150M in annual revenue. Furthermore, she has successfully delivered two major enterprise-wide programs, including payment relief for customers during COVID-19 and the US Consumer Bank’s inaugural marketing technology integration, earning recognition from both US and Global CEOs.
• Her role in managing large complex transformations to modernize the bank’s legacy systems underscores her capacity to enhance marketing campaigns and revenue opportunities, showcasing her innovative approach to technology delivery.
• Collaborating closely with senior stakeholders, including CXOs, Managing Directors, and Directors, Charisma has adeptly led a global cross-functional team of over 100 engineers. Her leadership has been instrumental in delivering strategy-to-execution for revenue-generating marketing, fraud, and risk verticals, benefiting over 20 million end customers. Her contributions exemplify visionary leadership and a profound impact on the organization’s growth and customer satisfaction.

Jan 2019 – Mar 2020 · 1 yr 2 mos · New York City

• As a digital transformation leader, Charisma managed the digital consumer experience strategy for Citi's US Consumer Digital businesses. Her leadership involved identifying new digital business opportunities and transforming them into complex programs. She developed digital customer journeys that significantly impacted Citi's Lines of Business, including US Cards and Retail Banking, both strategically and financially. Her innovative approach to personalization strategy and architecture for Citi’s Retail and Branch business doubled conversion rates. Furthermore, she spearheaded the development of Data-Driven Customer Experience Journeys for Citi's JD Power #1 ranked Mobile App, which not only increased revenues by 1.5x times within a year but also cultivated multiple relationship customers for the Citi app.
• She closely collaborated with teams across UI/UX, Analytics, Legal, Compliance, Marketing Operations, Product, Risk, and Merchant sectors, she demonstrated a profound understanding of business and technical KPIs within the fintech and digital ecosystem. Under her guidance, a major credit card program was launched, elevating revenue by 25% year-over-year through personalized targeting. Her team's contributions were instrumental in helping Citi achieve the coveted JD Power #1 ranking, underscoring her exceptional leadership in driving transformative digital initiatives that deliver substantial financial growth and enhanced customer experiences.

Sep 2016 – Jan 2019 · 2 yrs 4 mos · Miami | New York City

• As a senior transformation leader and P&L owner, Charisma adeptly managed a global team in North America, Ukraine, and South Asia, providing top-tier services to multinational e-commerce clients worldwide. Her leadership was marked by the creation and implementation of cutting-edge strategies, digital experiences, and platform acquisition strategies for over 40 clients, utilizing Adobe, Salesforce, and other MarTech platforms to enhance paid media strategies effectively.
• Her collaboration with global brands such as Hearst Magazine, Lindt Chocolates, and L'Oréal showcased her ability to enable sophisticated marketing acquisition strategies focused on personalization and segmentation. She worked closely with CMOs, CDOs, and other executive leadership to negotiate contracts, strategize, and deliver exceptional results. Her outstanding contributions were recognized when she was awarded the Employee of the Year Award in 2018, highlighting her success in delivering the highest ROI on projects and her dedication to mentoring new employees. Her leadership and strategic acumen have left a lasting impact, driving significant transformation and growth within the organization.

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Miami | New York City

Aug 2015 – Sep 2016 · 1 yr 1 mo · Houston | Los Angeles

• In this role, Charisma and her team pioneered the Disney digital content strategy, harmonizing broadcast and digital content across multiple platforms. Her strategic foresight led to the launch of seven new apps tailored for major US markets, as well as the introduction of Star Wars content, analytics, and e-commerce platforms. Recognizing the importance of a holistic customer view, she initiated Disney One ID, a groundbreaking project that enabled a unified view of the Disney customer across all Disney Lines of Business, including hospitality, media, and entertainment.
• Her leadership extended to managing an international cross-functional team responsible for delivering digital content seamlessly across platforms, ensuring a unified customer experience regardless of screen size or app used. Under her guidance, a dedicated team for predictive analytics and recommendation engines was established, targeting new content based on customer preferences to stay competitive against industry giants like Netflix.
• Her achievements garnered recognition from CEO Bob Iger, especially for the re-launch of the Star Wars franchise, which generated $2 billion across US markets. Her visionary leadership and innovative strategies have not only elevated Disney's digital presence but have also significantly contributed to its competitive edge in the dynamic entertainment industry.
• Charisma was an active community leader where she actively led, participated and hosted at key community initiatives such as Mayoral debates, National Election Coverage and Local Leadership Events

Feb 2014 – May 2014 · 3 mos · New York, United States

Jan 2010 – Jan 2013 · 3 yrs · APAC | Europe

• As an senior business strategy leader at Genesis Luxury & Retail, which became a part of Reliance Industries owned by the Ambani Family, Charisma was instrumental in spearheading the introduction of international luxury brands such as Burberry, Jimmy Choo, Ferrari, Armani, and Canali into Asian markets.
• With a stewardship over a budget exceeding $100M, her strategic acumen was not just limited to market penetration but extended to enriching the luxury experience digitally, managing an international team of UI/UX designers dedicated to crafting premium digital environments.
• Her pioneering efforts led to the creation of the first international social media strategy for iconic brands like Ferrari and Maserati, significantly amplifying their mega launch in India. This innovative approach resulted in a substantial increase in account sales, growing by 2.5x times within three years and heralding the development of new digital business capabilities.
• Under her leadership, the brand achieved global recognition by successfully launching the first Ferrari Grand Prix in India, underscored by a meticulously planned international launch strategy. Her contributions have not only elevated the brand's prestige on a global scale but have also significantly impacted its growth and expansion in the competitive luxury retail sector.

Jun 2005 – Jan 2010 · 4 yrs 7 mos · APAC | New York City

• As an Managing Director and board member, Charisma demonstrated led a global client portfolio of over twenty Fortune 500 clients for a global advertising agency. Her strategic leadership was instrumental in the delivery of large-scale digital projects across the APAC region for renowned companies such as Canon, Microsoft, Samsung, and Reliance Industries. Collaborating directly with CXOs, she played a crucial role in devising innovative business development strategies and penetrating new markets through tailored digital content and targeting.
• She and her team worked closely with the CMOs of companies like Nokia, Canon, Samsung to launch their brands in international markets which significantly increased their market share in emerging markets by 150% over five years. This achievement not only underscored her ability to drive substantial market growth but also highlighted her skill in leveraging digital platforms to achieve unparalleled success in creating revenue from global diversification.
• Her contributions have been pivotal in shaping the strategic direction of the companies she has worked with, showcasing her adeptness in fostering growth and expanding market presence on an international scale.