Charlie Locke

CEO

Toronto, Ontario, Canada16 yrs 5 mos experience

Key Highlights

  • Founded a leading community for Sales Development Representatives.
  • Expert in building and monetizing SaaS communities.
  • Proven track record in sales leadership across multiple industries.
Stackforce AI infers this person is a SaaS sales leader with extensive experience in community building and sales operations.

Contact

Skills

Other Skills

SaaSSolution SellingEnterprise SoftwareGo-to-market StrategyBusiness AlliancesSales OperationsCross-functional Team LeadershipStrategic LeadershipChannel SalesChannel StrategyStrategic PartnershipsSoftware Project ManagementSales ManagementMarketing StrategySocial Media Marketing

About

In the spring of 2020, I decided to fix a problem that was scratching at me for a long time. There is no post-secondary school for sales. 👇 I decided to fix the problem and build a paid community for Sales Development Reps (SDR's). A place where they could take courses, get coached, consume content and master their craft. Very soon, I was using 13 different tools to manage my community. As it grew, I spent less time coaching reps, and more time duct-taping my systems together. Then I found Circle. Circle is the all-in-one, no-code platform for building and monetizing communities. Over the next year, I fell in love with the product, the company and the vision, so much so that I joined at the end of 2021. We're changing the world for creators, brands and SaaS companies big and small. Come earn a livin' with us. CL charlie@circle.co

Experience

16 yrs 5 mos
Total Experience
1 yr 8 mos
Average Tenure
--
Current Experience

Gtmfund

GTM Fund Member

Mar 2025 – Present · 1 yr 3 mos · Toronto, Ontario, Canada

  • Investor & Advisor in PLG, transactional sales saas business.

Circle

Head Of Sales

Dec 2021 – Present · 4 yrs 6 mos · Toronto, Ontario, Canada

  • Simply put, Circle is the best company I've ever worked for. 🤷‍♂️

Sdr nation

Co-Founder

Jul 2020 – Jul 2022 · 2 yrs · Toronto, Canada

  • SDR Nation is the #1 membership based community in the world for sales development reps. We help SDR's nail their job and get promoted via a community of their peers, a network of expert coaches, exclusive events and unique partnerships.

Himama

VP Sales

Sep 2019 – Jun 2021 · 1 yr 9 mos · Toronto, ON, Canada

Pavilion

Founding Member - Toronto Chapter

Feb 2019 – Jun 2026 · 7 yrs 4 mos · Greater Toronto Area, Canada

#paid

VP, Sales & Marketing

Jul 2018 – Aug 2019 · 1 yr 1 mo · Toronto, Canada Area

  • #paid is the world's first Creator Media platform.
  • We work with the worlds largest brands helping them optimize their working spend by sourcing content with social media creators and optimizing it for paid social and programmatic distribution.

Shutterstock

3 roles

VP, North America, Corporate Sales

Jan 2018 – Jul 2018 · 6 mos · Greater Toronto Area, Canada

VP Sales, Shutterstock Custom

Sep 2017 – Dec 2017 · 3 mos · Greater Toronto Area, Canada

VP Sales, Flashstock (acquired by Shutterstock)

Jun 2017 – Aug 2017 · 2 mos · Greater Toronto Area, Canada

Shakespeare.ai

Co - Founder and CEO

Feb 2017 – Jun 2017 · 4 mos · Greater Toronto Area, Canada

Saasli

Co-Founder

Aug 2015 – Nov 2016 · 1 yr 3 mos · Greater Toronto Area, Canada

  • Aggressively expanding the army of happy Saasli customers.
  • Saasli builds Systems for Growth on the salesforce.com platform using Skuid and Salesforce expertise. We are a Certified Preferred Skuid Implementation partner - helping companies leverage the power of Skuid to augment salesforce.
  • We Specialize in:
  • Salesforce Data Modelling - Flows, Triggers, Process Builder, APEX
  • Financial System Integration (QuickBooks, NetSuite, Intacct)
  • Database System Integration (mySQL, postgreSQL)
  • Skuid Custom Component Development
  • AWS Platform Integration/Development
  • Advanced Skuid Charting and Reporting
  • JavaScript Expertise
  • www.saasliconsulting.com

Salesforce

2 roles

Regional Manager, Canada, Commercial Business

Promoted

Feb 2014 – Jul 2015 · 1 yr 5 mos · Greater Toronto Area, Canada

  • FY2015 Manager of the Year

Regional Manager, New York, Commercial Sales

Apr 2013 – Jan 2014 · 9 mos · Greater Toronto Area, Canada

  • 2014 Manager of the Year - North America

Guildone inc.

2 roles

Manager, Business Operations

Promoted

Sep 2011 – Mar 2013 · 1 yr 6 mos · Calgary, Alberta

  • Facility Studio, launched in April 2012, revolutionizes the way the Oil and Gas industry generates and maintains measurement schematics. Supported by Synergy, GuildOne's flagship data management platform, Facility Studio allows Oil &Gas producers to turn 2D schematics into data, for high-value, cross-system reporting.
  • Facility Studio now has 7 clients in Calgary, from 5,000 boe/d to 90,000 boe/d.
  • ROLE
  • Integral in development strategy, brand creation, collateral, go-to market strategy, sales organization, revenue/cost models and service and support maintenance plans.
  • Operational hub between client facing consultants, sales organization, technical communications and third party partners.
  • Cross-functional team leader, everyday team player.

Manager, Business Development

Sep 2009 – Sep 2011 · 2 yrs · Calgary, Alberta

  • Synergy is GuildOne's market leading cross-system data management engine for Oil & Gas organizations. Implemented in 20+ companies in Calgary since 2003, Synergy is the back bone to solving the Big Data problem across the organization. Data visualization, business process efficiency, flexible customization, and real-time reporting views, uniquely position Synergy as the solution for getting answers now and tomorrow.
  • ROLE
  • Hired to manage the sales team, increase annual business and market Synergy to Calgary with unique packaged solutions.
  • Grew total business 20% in 2010 amidst a recovering Oil and Gas economy.
  • Re-vitalized sales collateral, sales facing technology demonstrations and sales process for efficiency and effectiveness.
  • Re-negotiated 15 licenses with the existing customer base representing a revenue increase of 50% in license renewals (as of November 2012).

Do2 technologies (adp)

Business Development Director

Jul 2007 – Sep 2009 · 2 yrs 2 mos · Calgary, Alberta

  • Tasked with growing business in the Oil and Gas vertical for Canada with SaaS e-invoicing solutions.
  • Closed first deal in January 2008. First deal in Canada in 1.5 years. Average DO2 sales cycle is 8-12 months (this was 2).
  • Over 2008, 3 sales people were added to Canada (4 total), 3 to US market (12 total).
  • Closed 5 of the 12 deals globally in 2008.
  • Achieved 131% of goal in 2008. All deals sold into C – level and began from cold call.
  • Restructured the post-sales delivery process, and set up partnerships with 3rd party organizations for smoother implementations.

Macromedia inc. (adobe)

2 roles

Major Account Manager

Promoted

Apr 2005 – Dec 2005 · 8 mos · Toronto, Ontario

  • Managed relationships and deals with Director and C-level clients
  • Grew annual sales in Canada from 2.2M USD to 4.8M USD over 2.5 years in the Education sector.
  • Managed relationships with many software resellers and focused on large direct to end user deals.
  • Worked many deals with various levels of government contacts to build and close numerous Requests for Proposal.
  • President’s Club ’05 – achieved >110% of goal in FY05 (Top 10% of the Macromedia Sales Team).

Account Executive, Education

May 2003 – Apr 2005 · 1 yr 11 mos · Toronto, Ontario

  • Started the Education vertical in Canada and expanded the Macromedia market throughout the provinces.
  • Awarded Rookie of the Year over 35 other new recruits hired on by Macromedia WorldWide in FY04
  • Achieved 142% of goal in first year (FY04).
  • President’s Club ’04 – achieved >110% of goal in FY04 (Top 23% of the Macromedia Sales Team).

Education

Western University

Bachelor Administrative and Commercial Studies (BACS)

Jan 1999 – Jan 2003

Ridley College

Valedictorian

Jan 1994 – Jan 1999

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