Jan 2025 – Present · 1 yr 5 mos · London Area, United Kingdom · Remote

Jun 2022 – Mar 2025 · 2 yrs 9 mos · Birmingham, England, United Kingdom

• As a Digital Strategy Director, I own and manage marketing technology, operations, and website management, including Adobe Marketo Engage, Optimizely, and Microsoft Dynamics. In this role I have successfully managed marketing operations, integrating Global cross-functional teams and streamlining sales and marketing processes for maximum efficiency.

Apr 2020 – Mar 2025 · 4 yrs 11 mos · Birmingham, England, United Kingdom

• As Kainos' Digital Marketing and Marketing Operations Manager, I was part of the Global business' sales and marketing transformation. I was the lead on the discovery and successful launch of a new website for Kainos, as well as design and migration of Marketo to a new CRM platform. I have a proven track record in designing effective sales processes, aligning them seamlessly with MOps processes. Leading the establishment of Marketing Operations in Kainos.

Aug 2017 – Apr 2020 · 2 yrs 8 mos · Manchester, United Kingdom · On-site

• As a Digital Marketing Director, I owned and managed IRIS' digital platforms and channels. My expertise in marketing automation and Salesforce CRM integration was been pivotal in IRIS digital transformation journey. I've led the establishment and migration of Marketo, ensuring seamless integration into IRIS' sales and marketing systems. My leadership in this role consolidated and transformed their digital approach and also fostered a culture of digital innovation and development. This includes the redevelopment of the IRIS website. I was proud to lead a team of highly skilled Marketo Certified Experts, whose exceptional talents significantly contributed to IRIS' sustained success and growth.

Aug 2016 – Aug 2017 · 1 yr · Chester, United Kingdom

• As Group Digital Marketing SME (subject matter expert), I have driven the re-positioning of the Group's digital marketing strategy including the overhaul of their marketing automation stack using Pardot. My leadership in integrating Pardot with Salesforce streamlined their marketing and sales processes, enhancing efficiency and data accuracy. Additionally, I oversaw all PPC and SEO activities, crafting strategies that boost online visibility and drove engagement.

Nov 2015 – Aug 2017 · 1 yr 9 mos · Chester, United Kingdom

• As Digital Acquisition Manager it was my role to develop and implement marketing plans to grow the business online, acquire and nurture new customers, identify cross-sell opportunities and deliver ROI on activities in the UK and Ireland. Part of this role included managing two digital agencies as well as working with an internal design and development team for the creation of landing pages, marketing assets and bespoke SMS campaigns.

May 2012 – Nov 2015 · 3 yrs 6 mos · Chester, United Kingdom

• As Head of Online and Development it is my role to lead my team of experienced marketers and external agencies to deliver sustainable growth, profitably.

Apr 2012 – Jul 2015 · 3 yrs 3 mos · Chester, United Kingdom

• As Head of Digital it is my role to manage our marketing team to make the Hillyer McKeown brand one of the most recognised names in the North West.

Apr 2011 – Apr 2012 · 1 yr · Crewe, United Kingdom

• Dynamic behavioural email marketing, CRO and ecommerce optimisation for travel brands and ecommerce stores in the UK and Europe.

May 2010 – Apr 2012 · 1 yr 11 mos

• Search Engine Marketing
• SEO & PPC Campaign Development
• Electronic Direct Marketing
• e-CRM
• Marketing Research & Analysis

May 2009 – Jun 2010 · 1 yr 1 mo · Perth, Australia

• Working for one of Western Australia’s leading digital marketing agencies, it is my responsibility to work with local businesses in Perth to increase their presence in online search engine results pages. My role of Search Consultant not only includes business development, but also the research and execution of small business Paid Search Advertising (PSA) Campaigns in either Google Adwords or YSM formats.

Apr 2007 – Apr 2009 · 2 yrs

• Working for a leading provider of healthcare professionals to private and public hospitals, I was principally involved in driving client development opportunities and marketing initiatives through the Group’s online portfolio and affiliated sites.
• Key Responsibilities
• Responsible for Group marketing operations, including website and intranet development, branding and marketing communication. Line managed marketing team and maintained relationships with media and marketing agencies.
• Provided commercial and marketing metrics and information to the senior management team and stake holders.
• Manage Group marketing budget across communication channels, including group PPC advertising budgets.
• Identify new client leads and develop new business opportunities, including creating new digital sales solutions.
• Key Achievements
• PPC initiatives have brought revenues of over £2m GBP to Advantage Healthcare.
• Launched corporate websites, using traditional SEO and PPC with social networking and affiliate relationships to increase traffic and organic search rank. Also introduced Advantage’s first direct email vacancies feed.
• Increased the recruitment of overseas Nurses from Australia and New Zealand, and RMO Doctors from Eastern Europe. I developed nursingintheuk.au.com, Google Adword campaigns and affiliate relationships to penetrate the Australian medical recruitment market.

Aug 2004 – Apr 2007 · 2 yrs 8 mos

• Reporting directly to Trend Tracker’s board of Directors, my role involved working with key clients and sponsors to deliver automotive research intelligence.
• Key Responsibilities
• Manage research projects from their initial tender or proposal to their final production and delivery.
• Established Trend Tracker first industry Blog and digital newsletter, distributed to over two-thousand recipients.
• Maintain website content and natural search listings. Also report on website visitors and keyword analysis
• Key Achievements
• Published author of industry marketing research, including studies into: Automotive repair and maintenance market; Car distribution (new and used car retailing); and PTW (Motorcycle) distribution and market structure
• News cover writing covered in: Marketing Week; Insurance Times; Newspress; Reuters

Apr 2004 – Aug 2004 · 4 mos

• In this role I worked alongside senior motor industry analysts and key customer accounts, providing implementation strategies for research projects. As well as project management and research analysis, report writing and HTML and PHP web development skills were also necessary for the role.
• Key Responsibilities
• Organise the production of online surveys and digital questionnaires
• Provide research databases to enter data and to produce queries to provide meaningful results tables
• Key Achievements
• The creation of relational databases to profile and segment key customer groups
• Written Excel Macros to cleanse data and provide head line analysis

Jul 2002 – Oct 2003 · 1 yr 3 mos

• I was principally involved in product promotion and sales support, commissioning promotional literature, newsletters and press packs; co-ordinating tender documents and launching press releases. My work also involved liaising with production areas to obtain product samples and to implement key procedures to strategically improve the business.
• Key Responsibilities
• Provide support to the Marketing Manager, Sales Director and regional Sales Team
• Liaise with Spear’s sister companies in the US and Eastern Asia
• Key Achievements
• Involved in organising and delivering a product demonstration event to international customers