May 2022 – Jun 2025 · 3 yrs 1 mo · Greater Boston

May 2021 – May 2022 · 1 yr

• Formerly GrammaTech - SAST and SCA

Sep 2018 – May 2021 · 2 yrs 8 mos · Greater Boston

Mar 2016 – Sep 2018 · 2 yrs 6 mos · Portsmouth, NH

• Provided leadership and strategy for the company’s EMEA, North American and Latin American marketing teams – managing a $1.5 million marketing budget (supporting $35 million in sales) and overseeing 14 employees.
• Developed and rolled out a new go-to-market strategy across the sales and marketing teams that resulted in continued year-over-year revenue growth and profitability.
• Revamped product positioning to be more solution focused for each new business segment, SMB, enterprise, service provider and IoT.
• Implemented a new inbound marketing plan built around premium content, SEO, and social media tactics that doubled traffic to the website from 2016 to 2017 and generated more targeted and higher quality leads.
• Optimized lead follow up and qualification processes by orchestrating multi-touch nurture programs and lead scoring using Salesforce.com and Act-On marketing automation software.
• Worked very closely with sales and product management teams on product launch/update plans and the successful execution of marketing campaigns.

Feb 2015 – Mar 2016 · 1 yr 1 mo · Portsmouth, NH

• Launched the company’s Identity and Access Management (IAM) solution later acquired in a private equity transaction.
• Created the IAM marketing and business strategy, including positioning, competitive analysis, all web content, internal and external collateral materials, press and analyst relations (4 product awards), lead generation and events.
• Became marketing team leader in October 2015 and promoted to Vice President of Marketing in February 2016.

Jun 2010 – Dec 2014 · 4 yrs 6 mos · Dover, NH

• Conducted a comprehensive re-branding effort of the company and its product offerings resulting in more awareness for the company and its solutions across a broader market. Effort involved product naming, new collateral, presentations, training materials, web site, and email marketing programs.
• Implemented a marketing automation system and built demand generation programs. Increased leads from 200 per month to over 600 monthly – sales continue to grow year-over-year.
• Acted as Relyco’s product information expert conducting Webinars, handling press interviews and creating competitive analysis and sales guides. Researched, evaluated and launched new products that fit the company’s portfolio and met customer demand.
• Introduced a public relations program that garnered local and national media exposure for the company, including product and company awards.
• Created and executed vertical marketing strategies to new and existing vertical markets – increasing leads and sales.
• Established relationships with key partners and strategic companies such as Ricoh, Samsung, and Konica Minolta

Dec 2009 – Jun 2010 · 6 mos

Feb 2008 – Dec 2009 · 1 yr 10 mos

• Launched and executed a marketing communication program designed to generate immediate brand/market awareness and build a marketable database (over 50K leads in first 20 months) – resulting in over 300 customers and sales growth from $0 to $2M.
• Worked closely with VP of sales to implement a demand generation programs to support a sales 2.0 business model including multi-tiered lead nurturing (Marketo) and detailed analytics and metrics (HubSpot).
• Created all marketing and sales materials including white papers, data sheets, customer case studies, presentations, press releases, by-line articles, demand generation marketing programs, corporate Blog, social media, and web site content and design conception. www.vkernel.com
• Ongoing press and analyst relations yielded over 200 press and analyst articles and mentions http://www.vkernel.com/news/ and many industry accolades. http://www.vkernel.com/news/awards_and_accolades/
• Orchestrated an events program including speaking opportunities for Vkernel’s founder and CEO and successful presence at VMworld 2008 and 2009 that produced over 4,000 leads and market validation.
• Hired as employee #3 to lead the company’s marketing and communications strategies.

Jan 2006 – Feb 2008 · 2 yrs 1 mo

• Helped defined overall market positioning and value propositions for sales and marketing teams, including collateral development, electronic marketing (web site and lead generation), and public relations efforts. Contributed to over 50 percent year-over-year revenue growth.
• Developed sales and marketing presentations and wrote white papers/tech briefs to illustrate maximum value of Brix solutions.
• Worked with product management, engineering, and marketing teams to effectively launch and market new products and solution sets. Presented with 2007 “Best Marketing” (Private Company) award by Light Reading
• Conducted extensive competitive analysis and market research to influence internal and external audiences on the benefits of Brix Networks.

Feb 2005 – Jan 2006 · 11 mos

• Responsibilities included all external (media and analyst relations) and internal communications.
• Worked jointly with sales management to design, develop, and implement lead-generating marketing campaigns – efforts yielded record month over month sales leads and software trials.
• Drove the company’s marketing messaging, including creating all marketing and public relations materials (datasheets, web site content, marketing campaigns and offers, press releases, case studies, newsletters, etc.).
• Coordination and planning of trade shows, executive speaking events, and other activities.
• Managed all public relations activities (press and analyst relations, press release, case study and byline article writing, product reviews, speaking opportunities and executive interviews).
• Increased company exposure with consistent press (business and trade) and analyst coverage. Results included multiple industry, technology, and business awards.

Feb 2003 – Nov 2003 · 9 mos

• See description above.

Nov 2003 – Jan 2005 · 1 yr 2 mos

• Created and managed an integrated marketing and public relations program designed to garner media exposure and build brand recognition.
• Built a highly successful, scalable demand generation marketing program – averaged over 1000 leads per month on a limited budget.
• Led a new branding initiative to better reflect the company’s mission as a leading IT security vendor – new naming, messaging, and design aspects.
• Wrote and edited all marketing and public relations materials, including a major web site project, company defining product launch, and presentation materials responsible for a completed round of VC funding.

Aug 2001 – Feb 2003 · 1 yr 6 mos

• Marketing communications services for high-tech companies, including Aprisma and Cimetrics.

Jul 1999 – Aug 2001 · 2 yrs 1 mo

• Strategized, developed and executed public relations activities for New England-based clients.
• Advised clients in matters related to relationship and reputation management, crisis communications, media relations and other areas.
• Wrote news releases, feature articles and other PR and marketing materials for clients and agency.
• Acted as media and analyst liaison for clients.
• Developed and presented agency proposals to current and potential clients.
• Managed and coordinated multiple public relations and marketing projects.

Sep 1996 – Jul 1999 · 2 yrs 10 mos

Aug 1994 – Sep 1996 · 2 yrs 1 mo